Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Executive Director of Sales and Marketing
CAPITAL DISTRIBUTING, LLC.
09.2022 - Current
Create annual planned sales revenue and gross profit goals
Work with the executive team to achieve the overall company operating profit goals
Evaluate program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
Strengthen internal communication channels to facilitate cross-functional collaboration and decision making.
Align department vision, goals, and objectives with company strategy to achieve consistently high results.
Execute personal development initiatives as set forth by the GM
Position Capital Distributing to be the sales and service leader in all aspects as defined by the plan
Assist and provide direction for Capital’s prospecting and securing of new supplier partners
Design and implement organizational structure plan for Sales and Marketing Teams
Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
Foster work culture of collaboration and inclusion to increase morale and reduce turnover.
Analyze all sales and performance-related data and review regularly with direct reports
Actively maintain and strengthen supplier relationships
Conduct annual performance reviews.
Brand Director
CAPITAL DISTRIBUTING, LLC.
01.2021 - 09.2022
Lead a team of brand managers and the entirety of the Marketing department
Drive annual volume, distribution, and gross profit goals for assigned brand managers
Develop short and long-term growth strategies to hit company profit goals
Assist brand management team in the development of supplier’s annual business plans
Manage the Marketing budget (pay for performance, incentives, point of sale, etc.)
Execute all national and local programs along with designing local market-specific programs
Evaluate team progress quarterly for coaching and feedback.
On-Premise General Sales Manager
ANDREWS DISTRIBUTING OF NORTH TEXAS
08.2017 - 11.2020
Lead a team of 21 representing all on-premise retailers in Dallas
Oversee sales in excess of 1.2 million cases and $30 million annually
Develop quarterly business plans to drive achievement of goals
Provide strategic direction for all company and team initiatives
Develop data-driven sales strategies focused around profitability
Drive results daily through the execution of marketing resources and programming
Develop quarterly business plans to drive achievement of goals.
On-Premise Key Account Sales Manager
ANDREWS DISTRIBUTING OF NORTH TEXAS
03.2014 - 07.2018
Lead a team of 8 specialized individuals who call on the top 500 volume retailers in DFW
Design on-premise programming and incentives based on company initiatives and goals
Involved in courting and soliciting new breweries to the Andrews footprint
Train team members on the importance of driving organic growth through product selection.
On-Premise District Sales Manager
ANDREWS DISTRIBUTING OF NORTH TEXAS
03.2012 - 03.2014
Manage three people calling on the top Import, Craft, and Specialty retailers in Dallas
Consult with retailers and their Product-Mix reports to identify brand opportunities
Develop training materials for product sampling and staff education
Work in conjunction with suppliers to gain a competitive advantage.
Floor/Kitchen Manager
PAPPADEAUX SEAFOOD KITCHEN
12.2007 - 09.2009
Develop and maintain new and existing guest relationships
Train Front of House employees thoroughly to maximize retention
Motivate and lead a staff of more than 70 people to achieve quality food and service
Perform analysis using a productivity index to obtain labor cost percentages and daily earnings.
Education
B.S. - Hotel and Restaurant Administration
Oklahoma State University
12.2007
Associate Degree - Culinary Arts
Francis Tuttle Vocational and Technical School
05.2003
Skills
Excellent analytical, organizational and interpersonal skills
Strategic Planning
Leadership Development
Exceptional problem solving and conflict resolution skills
Building training modules on the use of systems, processes, and tools