Todd W Stallard

• Defined data structure for accurate and efficient record capture in CRM and vendor management system for Partner/ Customer tracking.
• Devised solutions and grew relationships by leveraging industry trends and using in-depth company, product and service expertise for GTM tactics and execution.
• Served Partners with knowledgeable product support and sales information at every stage in purchase journey.
• Built relationships with customers and partner community to promote long term business growth.
• Managed P&L up to $15M, 26 FTE, Contractors and Vendors
• Developed overall GTM strategy and tactical implementation across 11 cloud-based services and 3 applications.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Created strategic service roadmaps for new initiatives.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Managed $4M annual marketing budget.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Spearheaded market research initiatives to identify trends and opportunities for growth.
• Improved lead generation through targeted email marketing campaigns and data-driven analytics.
• Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.

• Built strategic channel programs and relationships with ISV, SI and Distribution ecosystem partners.
• Supported business growth through strategic GTM development, execution and data analysis.
• Cultivated and strengthened collaborative customer relationships using strong issue resolution and dynamic communication skills.
• Exceeded quota by 32% within 12 months through intelligent market offers, channel promotion, GTM execution and long term AAR strategy implementation.
• Devised solutions and grew relationships by leveraging industry trends and using in-depth company, product and service expertise.
• Created Partner Sales Portal to track and manage Marketing execution and Sales ROI.
• Created Channel Scorecard and Managed budget implementations, partner evaluations, and contract details.
• Reduced Partner turnover by 58% in one year by implementing several well-received MDF and lead building programs.
• Performed competitive analysis to make recommendations for future company growth.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Hired and Supervised United States virtual team of 32 Sales, Marketing, and Program Managers - monitored sales and marketing activity and goal achievement.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Maximized coverage within defined regions to penetrate organizations to utilize products.
• Negotiated prices, terms of sales and service agreements.
• Stayed current on company offerings and industry trends.
• Analyzed market trends and competitor activities to create competitive advantages.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Recruited, hired, and trained initial personnel in Europe and South America working to establish key internal functions and outline scope of positions for new geo-based organizations.
• Maximized efficiency coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Analyzed sales and marketing data for improved strategies.

• Drove sales subscriptions by developing SaaS recurring revenue offers and end customer satisfaction feedback mechanisms.
• Aligned company goals with customer outcomes and increased satisfaction by automating Partner program tools and training.
• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
• Compiled and analyzed data of 40K current or previous customers to determine approaches to improve sales and retainment performance.
• Organized 500 promotional events and interacted with ISV community to increase sales volume.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
• Collaborated with advertising vendor to create uniformity between advertising messages and customer incentives for partners to leverage.
• Evaluated market data to develop and create business strategies and marketing plans.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns

• Reduced Partner turnover by 33% YoY for 4 years straight by implementing well-received Co-Marketing and Demand Gen programs
• Planned and implemented staff development and in-service training programs to enhance knowledge and skills.
• Monitored overhead, prepared budgets and directed spending and resources to support fiscal efficiency.
• Evaluated programs and monitored implementation and compliance with regulations to achieve objectives.
• Implemented program-level departmental policies and procedures and managed budgets to support educational program and curriculum.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Reduced operational risks while organizing data to forecast performance trends.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Mitigated business risks by working closely with staff members and assessing performance.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.