Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Tolulope Edwards

Tolulope Edwards

Public Relations Specialist
Los Angeles,CA

Summary

Results-driven Public Relations Specialist with a proven track record in media relations, broadcast news, and communications. Skilled at connecting subject matter experts with media and speaking opportunities. Possesses deep contacts with PR agencies, nonprofits, and influential organizations. Proactive team player with a comprehensive understanding of the entertainment industry. Seeking a Media Relations Manager role in the Los Angeles area. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

17
17
years of professional experience

Work History

Founder/CEO

TAE Media LLC
01.2020 - Current
  • Devised organizational vision, mission and foundational structure to facilitate early growth.
  • Approved and negotiated contracts with distributors and suppliers.
  • Created comprehensive proposals and contracts for projects
  • Acquired media bookings for clients on prestigious national, cable, and local platforms, such as Washington Post, Fox Good Day, CNN, and Fox News
  • Leveraged industry knowledge and network to secure valuable media coverage for clients, showcasing your expertise in media bookings and relationship building
  • Maintained regular communication with clients, providing updates on their media bookings and PR progress, and ensuring strong client relationships
  • Utilized professional PR software such as Cision, Meltwater, RocektReach, Critical Mention, to effectively manage client campaigns and monitor media coverage
  • Demonstrated proficiency in creating and managing client social media campaigns using platforms like Hootsuite and other social marketing platforms
  • Utilized creativity and design skills to write press releases, design websites, and create visually appealing social media graphics for client campaigns, effectively promoting their brand and engaging with their target audience

Media Relations Manager

The Bail Project
02.2021 - 05.2023
  • Identified target audience and developed optimized communication plans to engage and interest individuals.
  • Developed comprehensive talking points for in-house experts, ensuring consistent messaging and alignment with organizational goals
  • Observed and reported on social, economic and political trends that affect employers.
  • Provided media training to staff members, enhancing their on-camera skills and ability to effectively communicate key messages
  • Implemented crisis communications protocols and advised the Director of Communications on media response during critical incidents
  • Created Media Briefing materials to prepare experts for media interviews, resulting in polished and confident performances
  • Wrote compelling pitches to secure media coverage for The Bail Project initiatives, successfully increasing visibility and awareness
  • Analyzed the media landscape to identify key opportunities and challenges, informing strategic decision-making for media relations
  • Oversaw and manage PR vendors in various Bail Project locations, ensuring alignment with brand guidelines and objectives
  • Monitored media coverage, analyzed the tone and sentiment, and provided actionable insights to stakeholders for further improvement

Account Executive

Guarisco Group
01.2021 - 01.2022
  • Successfully managed a portfolio of high-profile talent accounts, securing media coverage in top-tier outlets such as ABC News, Forbes, and Variety through strategic media pitching
  • Conducted comprehensive interview preparation sessions with talent, resulting in polished and confident performances that effectively conveyed key messages and strengthened their personal brands
  • Collaborated in pre-production and show meetings, consistently pitching engaging guest ideas, news packages, and story concepts that resulted in increased viewership and audience engagement
  • Leveraged deep understanding of guests' backgrounds and subject matter expertise to recommend and select the most qualified experts, ensuring dynamic and thought-provoking discussions on a variety of subjects
  • Successfully utilized social media platforms to distribute press releases promoting special programming, resulting in increased audience reach and engagement with a 20% boost in online viewership during campaign periods

Editorial Producer

CNN
11.2006 - 11.2019
  • Conducted thorough research to gather information and background on guests for daily news stories, demonstrating your ability to effectively find and analyze relevant information
  • Collaborated with news managers, assignment editors and associate producers to determine content needs.
  • Conducted pre-interviews with guests, ensuring they were well-prepared and informed about the topic of discussion
  • Prepared anchors for guest segments through in-depth pre-interviews, research, and video elements, highlighting your attention to detail and ability to provide valuable insights for on-air discussions
  • Attended pre-production and show meetings, actively contributing by pitching guests, news packages, and story ideas, showcasing your editorial acumen and creativity
  • Handled multiple guests under high-pressure situations during breaking news events, demonstrating your ability to remain calm, organized, and effective in fast-paced environments
  • Utilized knowledge of guests and subjects to suggest the best expert voice to enhance the quality and relevance of news coverage
  • Monitored social media feeds, including platforms like Twitter and Facebook, to identify potential stories and guest suggestions, contributing to CNN's daily news coverage with timely and engaging content.

Education

Bachelor of Arts - Latin American Studies

Georgia State University
Atlanta, GA
05.2005

Skills

  • Media Relations Strategy
  • Crisis Communications
  • Media Training
  • Talking Points Development
  • Pitch Writing
  • Media Monitoring and Analysis
  • Relationship Building
  • Brand Reputation Management
  • Analytical Thinking
  • Written and Verbal Communication
  • Talent Acquisition
  • Contract Negotiation
  • Project Management
  • Business Planning
  • Team Leadership
  • Revenue Generation
  • Articulate Communication
  • Raising Capital

Additional Information

  • Adobe Premiere Pro
  • Adobe Audition
  • Audacity
  • Final Cut Pro
  • Cision
  • MuckRack
  • Nexis/Lexis

Timeline

Media Relations Manager

The Bail Project
02.2021 - 05.2023

Account Executive

Guarisco Group
01.2021 - 01.2022

Founder/CEO

TAE Media LLC
01.2020 - Current

Editorial Producer

CNN
11.2006 - 11.2019

Bachelor of Arts - Latin American Studies

Georgia State University

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Tolulope EdwardsPublic Relations Specialist