Open To Work
Toluwalope Soyebo
HOUSTON,TX
Summary
Dynamic marketing professional with a proven track record at Marriott International, excelling in campaign planning and execution. Expertise in digital marketing and stakeholder management led to exceeding revenue forecasts by over 20%. Adept at leveraging analytics for strategic insights and driving brand visibility through innovative partnerships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Founder & Marketing Operations Lead
Debbie’s PopChops
Houston, TX
01.2025 - Current
- Established and expanded a consumer food brand focusing on large-scale event snacks.
- Directed 18 months of brand development, marketing strategy, and go-to-market initiatives.
- Planned and executed integrated marketing campaigns across social media and events.
- Managed project timelines, budgets, vendors, and logistics for catering events and pop-ups.
- Developed brand positioning, pricing strategies, and customer acquisition plans.
- Implemented data-driven decision-making through performance tracking and customer feedback.
- Coordinated suppliers, packaging, and fulfillment operations to ensure quality delivery.
Insight & Partnership Marketing Consultant
Capital One
09.2022 - 06.2024
- Managed strategic partnerships to amplify brand visibility and customer acquisition.
- Developed creative briefs and coordinated cross-functional teams to deliver integrated campaigns.
- Analyzed campaign performance, provided insights, and optimized marketing strategies.
- Led influencer and creator onboarding for new product launches.
- Presented campaign outcomes and budget recommendations to senior stakeholders.
Marketing Manager
Marriott International
01.2018 - 07.2022
- Developed and executed multi-channel marketing strategies for global hospitality brands.
- Managed marketing budgets and agency relationships to maximize ROI.
- Delivered campaigns that exceeded revenue forecasts by over 20% for three consecutive years.
- Led market research and performance analysis to inform strategy.
- Oversaw end-to-end social media operations for 24+ accounts, ensuring consistent brand voice, engagement growth, and performance tracking.
Social Media Specialist
DAMAC Construction LLC
Dubai
01.2015 - 11.2018
- Executed global and regional marketing campaigns across digital, print, TV, and outdoor channels.
- Automated and tracked campaign analytics using Salesforce.
- Supported project implementation and cross-functional collaboration.
- Generated market insights to optimize lead generation and conversions.
Education
Master of Arts - Marketing & Communications
Middlesex University
01.2017
Bachelor of Arts -
Ahmadu Bello University
01.2011
Skills
- Marketing Operations
- Project Management
- Campaign Planning & Execution
- Stakeholder Management
- Partner & Agency Management
- Digital Marketing
- Social Media Strategy
- Budget & Timeline Management
- Marketing Analytics & Reporting
- Process Improvement
- Risk Management
- Creative Brief Development
- E-commerce Marketing
- Performance Marketing
Certification
• A New Approach To Digital Marketing (Udemy) -In Progress
• Certified Associate in Project Management (CAPM), PMI, 01/01/16
• Certified Associate in Project Management (CAPM), PMI, 01/01/16
Timeline
Founder & Marketing Operations Lead
Debbie’s PopChops
01.2025 - Current
Insight & Partnership Marketing Consultant
Capital One
09.2022 - 06.2024
Marketing Manager
Marriott International
01.2018 - 07.2022
Social Media Specialist
DAMAC Construction LLC
01.2015 - 11.2018
Master of Arts - Marketing & Communications
Middlesex University
Bachelor of Arts -
Ahmadu Bello University