Summary
Overview
Work History
Education
Timeline
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Tom Arehart

Caledonia

Summary

Proven ability to manage strategic partnerships, drive net new sales revenue, develop go-to-market strategies, and build relationships at multiple levels within the ecommerce ecosystems. Expertise includes working within the eCommerce technology space, specifically gaining a deep understanding of platforms like Shopify Plus, and managing partnerships for a digital agency.

Overview

2026
2026
years of professional experience

Work History

Partner Development Manager

Shopify
07.2023 - Current
  • Responsible for net new sales revenue generated from my 20 partner roster.
  • Responsible for partner referred top of funnel opportunity growth.
  • Collaborating with cross-functional teams including: partner and product marketing, B2B, D2C and Retail to set partner growth strategy.
  • Developing strategic vision and playbooks to maximize net new sales revenue across product segments.
  • Provided thought leadership on business and strategic issues related to eCommerce with partners and internal leadership.
  • Proactively engaging partner sales organizations and stakeholders.
  • Communicating the business value of products and solutions to partners.
  • Owning relationships at multiple levels of partners with the goal of sourcing qualified sales pipeline.
  • Developing a deep understanding of the industry and specific platforms.
  • Providing feedback to channel peers and leadership regarding market intelligence, competition, and knowledge gaps gained while working with partners.
  • Developing business plans and playbooks to drive internal/external execution of objectives.
  • Managing partner sales pipeline and providing accurate forecasts.
  • Collaborating with internal sales teams on closing new B2B, D2C and Retail business.
  • Communicating with strategic partners on sales pursuits and lead sharing.
  • Attending trade shows and conferences likeNRF, ShopTalk, B2B Online, Acumatica Summit, and Microsoft Connections to promote Shopify.

Interim B2B Partner Lead

  • Stepped in to support a partner on long-term leave
  • Supporting the current partner initiatives and project like partner solution outbounding and partner demo site builds
  • Tracking pipeline and closed won business reporting
  • Organizing and leading the B2B Partner Spotlight series
  • Participate B2B segment Tiger Team and Marketing meetings
  • Align with B2B Sales leadership to discuss partner priorities and planning

Manager, Strategic Alliances – eCommerce & Salesforce Platforms

Avalara
02.2020 - 07.2023
  • Lead a team of Strategic Alliance Managers across multiple verticals and partner types within the eCommerce, Salesforce, and ERP ecosystem.
  • Responsible for a multi-million-dollar net new sales revenue and partner referred top of funnel opportunity growth.
  • Collaborate with cross functional teams to set the partner growth strategy identifying opportunities to optimize our service footprint.
  • Develop strategic vision and playbooks to maximize net new sales revenue.
  • Act as a thought leader to Avalara on business and strategic issues related to eCommerce.
  • Responsible for hiring and onboarding new team members.

Strategic Alliance Manager – eCommerce

  • Proactively engaged eCommerce partner sales organizations and stakeholders to evangelize Avalara's products, solutions, and brand creating enthusiasm and demand to work with us.
  • Communicated the business value of Avalara's products and solutions to partners.
  • Owned relationships at multiple levels of eCommerce partners with the goal of sourcing qualified sales pipeline and supporting co-selling opportunities.
  • Continued to develop a deep understanding of the eCommerce industry, specifically the Shopify Plus Platform, BigCommerce Platform and system integration sales processes.
  • Provided feedback to channel peers and leadership regarding market intelligence, competition, knowledge gaps and other valuable insights gained while working with partners.
  • Developed business plans and playbooks to drive internal/external execution of objectives.
  • Managed partner sales pipeline and provide accurate forecasts to management.
  • Collaborated with the Avalara Sales Managers and Sales Executives on closing new business.
  • Worked closely with my manager and coworkers to collaborate across partners to drive business initiatives.

Partner Manager

CQL Inc.
05.2017 - 02.2020
  • Communicate with CQL strategic partners on sales pursuits and lead sharing.
  • Research and vet potential partnership opportunities.
  • Responsible for marketing CQL to potential partners companies and their Business Development teams.
  • Lead weekly sales pipeline and proposal review meetings with executive team.
  • Facilitate follow up with partners on a weekly basis to review leads and outcomes of sales pipeline meetings.
  • Review partnership and referral agreements prior to leaderships’ review.
  • Schedule partner demos with our technical and business development teams.
  • Attend trade shows and conferences to promote CQL.

Sales Assistant

  • Assisted the VP of Enterprise eCommerce & Solutions in sales pursuits.
  • Organized and managed the sales pipeline.
  • Assisted in the development of Statement of Work agreements.
  • Communicated with Clients to schedule sales presentations.
  • Designed and presented sales presentations.

Prior Experience Available on Request

2002 - 2017

Education

Bachelor of Business Administration -

Western Michigan University
11-2002

Timeline

Partner Development Manager

Shopify
07.2023 - Current

Manager, Strategic Alliances – eCommerce & Salesforce Platforms

Avalara
02.2020 - 07.2023

Partner Manager

CQL Inc.
05.2017 - 02.2020

Prior Experience Available on Request

2002 - 2017

Bachelor of Business Administration -

Western Michigan University
Tom Arehart