Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Tom Balanda

Tom Balanda

Boston,MA

Summary

10 years of experience in Partnerships and Sales in SaaS, committed to fostering scalable revenue growth through effective partner practices, supporting Agency and Technology Partners, Sales, Marketing and Customer Success as integral elements of partner strategy.

Overview

9
9
years of professional experience

Work History

PARTNER PROGRAM MANAGER

Trustpilot, Inc
Remote
01.2020 - 12.2025
  • Establish channel partnerships with digital & performance marketing agencies & system integrators
  • Identify value-adding platform integrations; develop commercial and GTM strategy from conception to launch
  • Design and launch co-marketing campaigns and events for lead generation
  • Collaborate cross-departmentally to implement a scalable partnership strategy, entirely from the ground up with Sales, Customer Success & Marketing
  • Fully integrate Trustpilot commercial teams (Sales & Customer Success) with partner account managers & BDMs
  • Expand Trustpilot’s sphere of influence & deepen Trustpilot’s circle of trust via partnership strategy & activation

ENTERPRISE ACCOUNT EXECUTIVE

Exponea, Inc. (now Bloomreach)
New York, New York
05.2019 - 12.2019
  • Lead the expansion effort into new U.S. market (territory includes US, CA, MX, LA & SA)
  • Assist in the generation of new NA partner channel program; 2 partners onboarded
  • Develop pipeline of new business totaling over $1.6m in ARR, providing weekly updates to forecast

MID-MARKET ACCOUNT EXECUTIVE

TurnTo Networks, LLC (now Emplifi)
New York, New York
11.2017 - 05.2019
  • Build and manage pipeline totaling over $2.5m in ARR
  • Partner with Category and Product Management teams to drive product improvement ideas
  • Nurture and expand TurnTo’s relationship with top priority accounts, partners and decision makers

ENTERPRISE BUSINESS DEVELOPMENT REPRESENTATIVE

Olapic (now Social Native)
New York, New York
01.2017 - 11.2017
  • Lead a team of 10 BDRs in meetings quota achieved (exceeded 100% of revenue-sourced goal Q1 through Q3) and net new business influenced (clients include AB-InBev, Coca-Cola, and Coty Inc.)

Education

Bachelor of Science - Information Technology

Fairfield University
Fairfield, CT
05-2015

Skills

  • Partnership development
  • Channel strategy
  • Go-to-market strategy
  • Co-marketing campaigns
  • Performance marketing
  • Business development
  • Problem solving
  • Stakeholder engagement
  • Partner relationship management
  • Cross-functional collaboration

Affiliations

  • Live Music: Piano, Guitar & Singing
  • Sports: Golf, Hockey, Snowboarding

Timeline

PARTNER PROGRAM MANAGER

Trustpilot, Inc
01.2020 - 12.2025

ENTERPRISE ACCOUNT EXECUTIVE

Exponea, Inc. (now Bloomreach)
05.2019 - 12.2019

MID-MARKET ACCOUNT EXECUTIVE

TurnTo Networks, LLC (now Emplifi)
11.2017 - 05.2019

ENTERPRISE BUSINESS DEVELOPMENT REPRESENTATIVE

Olapic (now Social Native)
01.2017 - 11.2017

Bachelor of Science - Information Technology

Fairfield University

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