Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Tom Cahill

Minneapolis,MN

Summary

A marketing and account management professional with 6+ years of experience spanning various industries, such as medical device, business hospitality, and manufacturing. An adaptable professional who can effectively collaborate with diverse teams and networks, whose aim is to leverage marketing expertise and domain knowledge to drive market awareness and brand salience.

Overview

8
8
years of professional experience

Work History

Associate Marketing Manager

Monteris Medical
03.2023 - Current

Responsible for supporting general marketing activities related to the NeuroBlate® System with a specific focus on downstream marketing to drive adoption as well as maintaining communications to internal and external customers related to Monteris products and programs.

  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Implemented data-driven marketing strategies for improved customer engagement and retention.
  • Collaborated with cross-functional teams to launch successful product lines.
  • Streamlined marketing processes, optimizing efficiency and reducing costs.
  • Managed social media platforms to enhance brand visibility and foster customer connections.
  • Developed targeted email marketing campaigns for increased open rates and click-through rates.
  • Measured campaign success through key performance indicators to inform future strategy adjustments.
  • Managed relationships with external agencies, ensuring timely project completion within budget constraints.
  • Supported sales team with collateral materials development, enhancing overall effectiveness of their efforts.

Manufacturers' Representative

Daly & DeRoma Group Inc.
11.2019 - 03.2023

The Daly & DeRoma Group is an independent rep group for some of the industry’s leading foodservice equipment manufacturers.

  • Educated sales professionals, consultants, and end users on mechanics of commercial equipment alongside operating procedures and best practices
  • Identified prospective customers by using business directories, following leads from existing clients, and attending trade shows/conferences
  • Answered questions, resolved issues, and supported clients from initial sales conversation through delivery of order.
  • Negotiated details of agreements, submitted orders to manufacturers, and coordinated installation of products and equipment.
  • Worked with local and national distribution networks to grow business at end user level such as schools, healthcare, and commercial kitchens

Account Manager

Legion Thirteen
03.2017 - 02.2019

Legion Thirteen is a brand development firm consisting of a group of professional strategists, designers, artists, and writers who pioneered the marketable stories of major brands.

  • Responsible for administering brand launches, maintaining internal CRM functionality, and creative writing
  • Managed 14 separate accounts while maintaining pipelines for new business development
  • Worked directly with clients to compose ad campaigns, copy, web content, and perform market research
  • Organized scheduling of production teams for off-site video/photo shoots for marketing content
  • Coordinated development, content building, and production of medical device company's digital collateral
  • Interviewed surgeons, engineers, and senior executives to craft clear message of innovative technologies and procedures impacting medical device landscape.
  • Managed diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

Intern

Framework
11.2016 - 02.2017

Framework is a creative marketing & communications agency for the arts and culture community in California.

  • Assisted implementation of creative public relations campaigns to support community by researching relevant media activity
  • Provided media outlets with information on artists, galleries, and art fairs to gain visibility.
  • Enhanced intern productivity by assisting with project coordination and providing ongoing support.

Intern

Minnesota Film & TV Board
03.2016 - 06.2016

MN Film & TV is a non-profit film commission that promotes the state’s film industry through various incentive programs and tax credits.

  • Maintained organization’s databases for recent and active projects in state.
  • Coordinated with other film commissions to discuss how to drive more film production capital into Minnesota.
  • Enhanced intern productivity by assisting with project coordination and providing ongoing support.

Education

B.A. - Political Science and Communications

University of Minnesota, Twin Cities
Minneapolis, MN
05.2016

Skills

  • Fluent in all Google platforms, Microsoft Office
  • Customer Engagement
  • Marketing campaign development
  • Partnership Development
  • Campaign Management
  • CRM Management
  • Social Media Marketing
  • Vendor Relations
  • Storyboarding & creation of shot lists/scripts
  • Email marketing campaigns
  • Copywriting and editing
  • Canva

Timeline

Associate Marketing Manager

Monteris Medical
03.2023 - Current

Manufacturers' Representative

Daly & DeRoma Group Inc.
11.2019 - 03.2023

Account Manager

Legion Thirteen
03.2017 - 02.2019

Intern

Framework
11.2016 - 02.2017

Intern

Minnesota Film & TV Board
03.2016 - 06.2016

B.A. - Political Science and Communications

University of Minnesota, Twin Cities
Tom Cahill