Tom Conradi
Park Ridge,IL
Summary
- Executive level digital sales leader with agency experience showcased by a history of promotions
- Reputation as a “doer” with proven strengths in creating the vision, translating to strategy then tactics to achieve client objectives
- Strong media relationships nationally, locally and regionally
- Mentor in marketing, sales and general management with emphasis in cross-departmental collaboration and P/L ownership
- Chief Innovation/Growth Officer responsible for "The Idea" and the execution
- Certified Sales Trainer
- Folio (professional association) National Top 100 Media Executive
Overview
30
30
years of professional experience
Work History
Market President
Modern Luxury Media
Chicago , IL
2019.09 - Current
- Promoted, assuming responsibility for digital sales and marketing leadership for the largest market, Chicago, with ancillary national responsibility, $>$20mm
- Responsible for implementation of go-to-market strategy created by CEO and CMO; E.g...new product rollout, training, P/L creation
- Reporting to Owner/Chairman of company on new client on-boarding, operations, growth and expenses
- Chief Growth Officer responsible for process and procedure for new initiatives and assisting to scale nationally
- Chief People Officer developing World Class Organization through collaboration and crossing departmental lines; such as content, digital design, production and content
- Brand insight expert using data to create, connect and execute
- Change Agent performing internal and external immersion partnership sessions while constantly reviewing client's marketing plans
- Face of Division with trade groups, non-profits and C-Level executives.
- Some current digital clients include: Northern Trust, PNC, Porsche, Celebrity Cruises, Molson Coors and Jenn Air
Vice President of Sales & Marketing
Modern Luxury Media
2018.09 - 2019.09
- Assuming responsibility for eight niche media channels with robust digital and event portfolios >$15mm.
- Responsible to bring unity to sales and marketing teams
- Owner of the highest level accounts such as Porsche, Rolex, Belvidere, BMO and Bank of America
- Chief Revenue Officer responsible for all revenues from with staff of 14
- Team Builder developing World Class Staff through coaching and collaboration
- Accountability keeper for specific KPI’s, share, CRM adoption and quotas
- $1.5mm gain over 2018/19 with Top 25 accounts and $725,000 gain in new business moving into 2020
Group President
Engaged Media
Durham , NC
2017.12 - 2018.09
- Promoted within six months supporting Portfolio Manager
- Building a world-class sales and marketing organization while identifying opportunities to improve process flows and productivity
- P/L and content responsibility for 21 niche channels, six websites and mobile sites
- Includes oversight of sales, marketing and constant engagement with content and production
- Ensure the business unit’s profitability reporting into a Portfolio Manager of a billion-dollar parent company
- Chief Innovation Officer responsible for the vision of the business unit and the employee buy-in
- Reorganized content/sales team for a $400K savings for 2018, contributing to EBITDA growth
- Leading the Digital Transformation for our advertising group, revenues + 800% YOY
- Accountable for forecasting, revenue and expense budgeting
- Collaborates with the senior team and leads the accountability metrics
Vice President of Brand and Product Development
Engaged Media
Durham , NC
2017.06 - 2017.12
- Responsible to create a digital culture for the sales and content teams
- Asset aggregation, product creation and go to market strategy were my short and long term initiatives leading a staff of 10
- Started with $20K in revenue in June 2017; through May of 2018, digital revenues surpassed $400,000, on track for $700K by year-end
- Hired a Branded Content Specialist and Digital Coordinator starting our digital personnel baseline
- Developed two new mastheads with multiple frequencies garnering over $500,000 in revenues wit ha digital first mantra
General Manager of Sales & Operations
Tribune Company
Chicago , IL
2014.07 - 2017.01
- Responsible for operating the lifestyle brands for Tribune Company based on the CEO's strategy
- Lead 7 Director-level employees and a sales team and marketing team
- Chief Revenue Generator for complex product lines including digital, mobile, print and events >$20mm
- Set strategy, execution, expense budget, assigning goals, content calendar and forecasting with assigned stakeholders
- Reorganized business unit in 2016 contributing to an 800% over prior year EBITDA
- Lead the national and regional business rate negotiations and value added programs
- Formed new product department budgeted to capture $500,000 in new business
- Board of Directors member for the Chicagoland Chamber of Commerce, member of the Magnificent Mile Association, and the Chicago Sinfoinetta.
Director of National Sales & Development
Tribune Company
Chicago , IL
2010.01 - 2014.07
- Promoted, reporting directly to Publisher leading 27 direct reports
- Day to day responsibilities include Chicago magazine, chicagomag.com, Chicago Home & Garden, Mobile/Tablet app, and video series
- $5M in new sales from 2010 forward selling a multi-channel portfolio of Tribune Co.’s complete product line, including digital, television, direct mail, radio and out-of-home
- 25%+ year-over-year online revenue growth since 2008
- 2.5M in additional new business in 2010+; new and upsold business sales include Mariano’s, Jewel, Diageo, Cadillac, Chanel, Constellation Brands and United Airlines
- $1mm+ top-line revenue impact on 50% OCF through development of seven new products in 2013+
- $750K net gain for 21 of top 25 accounts through new sales programs, incentives, and experiential opportunities
Ad Director
Chicago Tribune/Chicago Magazine
2008.10 - 2010.01
Media Director-Bus/Dev Director
LM2 Advertising Agency
2005.10 - 2008.01
Division Manager
Chicago Tribune
1999.12 - 2005.10
Senior Division Manager / Division Manager / AE
Pioneer Press
1991.01 - 1999.12
Education
B.A - Marketing Communications, Public Relations, Advertising
Columbia College
Chicago, Il Programmatic Essentials Certificate
Basis Technologies
Chicago02.2022
Graphic Design Essentials
Hubspot
San Jose 02.2022
Social Media Essentials Certificate
Basis Technologies
Chicago 01.2022
Sales Enablement Certificate
Hubspot
San Jose 01.2019
Certified Sales Trainer
Integrity Selling
Arizona 06.1999
Skills
- Leadership; Digital Sales & Marketing, Agency Services
- Team Leader for account managers, directors and responsible for training/onboarding
- Digital exert from inception to Go-To-Market; planning, prioritization and execution
- Budgeting, forecasting and P/L ownership
- Contract negotiations and vendor management
- Internal and external client success director
- Certified Sales Trainer
- Revenue Generation and Business Development Zealot
- Human resources knowledge and conflict resolution
- Collaboration, Training & Development
Timeline
Market President
Modern Luxury Media
2019.09 - Current
Vice President of Sales & Marketing
Modern Luxury Media
2018.09 - 2019.09
Group President
Engaged Media
2017.12 - 2018.09
Vice President of Brand and Product Development
Engaged Media
2017.06 - 2017.12
General Manager of Sales & Operations
Tribune Company
2014.07 - 2017.01
Director of National Sales & Development
Tribune Company
2010.01 - 2014.07
Ad Director
Chicago Tribune/Chicago Magazine
2008.10 - 2010.01
Media Director-Bus/Dev Director
LM2 Advertising Agency
2005.10 - 2008.01
Division Manager
Chicago Tribune
1999.12 - 2005.10
Senior Division Manager / Division Manager / AE
Pioneer Press
1991.01 - 1999.12
B.A - Marketing Communications, Public Relations, Advertising
Columbia College
Programmatic Essentials Certificate
Basis Technologies
Graphic Design Essentials
Hubspot
Social Media Essentials Certificate
Basis Technologies
Sales Enablement Certificate
Hubspot
Certified Sales Trainer
Integrity Selling
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