Tom Curran

Designed, sourced, and commercialized a portfolio of indoor cycling accessories.

Developed an omni channel sales and marketing strategy that balances D2C sales, e-commerce wholesale, brick and mortar retail partners, and custom design sales for key accounts.

Created a go to market strategy leveraging social media (brand influencers), amazon marketplace, e-commerce partners, and brick and mortar grassroots events.

• Worked directly with the company's co-founder's and CEO/President on global sales and marketing strategies, product development, supply chain efficacy, key staffing decisions, and global brand management.
• Directly responsible for creating long-term profitable sales growth across the U.S. and Canada.
• Created and managed seasonal sales and expense plans, in season sales performance, inventory allocation, and the execution of all "go to market" initiatives across the U.S. and Canada.
• Oversaw vendor compliance, documentation and negotiation for all National Accounts and sales territories across the U.S. and Canada.
• Established and maintained contact with existing retail partners and actively participated in the selling effort to support key retail accounts and high-level sales opportunities.
• Lead Newton's "special make-up" (SMU) initiative across the U.S. and Canada.

• Hired and managed a team of 8 regional sales representatives and 14 technical sales representatives.
• Established ambitious territory sales and expense goals, sales strategies to achieve those goals, and developed go-to-market plans for each territory leveraging the strengths of my sales team
• Created and managed pre-season sales plans, in season sales performance, and balanced wholesale inventory positions.
• Oversaw vendor compliance, documentation, and sales program negotiations with key accounts across the U.S. and Canada.
• Actively participated in the selling effort to support key accounts and to develop my junior sales representatives
• Managed National and Regional expo events

• Built Newton Running's "National Account" sales division
• Identified potential "National Account" retail partners, scheduled brand and product presentations with the key decisions makers, and opened those prospective accounts.
• Responsible for developing and implementing unique comprehensive sales and marketing plans for each account.
• Rigorously used POS data, market data, and available financial, brand, and shopper metrics to maximize sales, market share, and profits for National Accounts.
• Regularly shared marketplace intelligence with Newton's senior management team to guide future sales and marketing strategies, inventory planning, and overall brand positioning.

• Grew Newton Running's wholesale door front count from zero to 500 doors in 18 months.
• Worked directly with store owners and buyers to sell in product, manage inventory, and collect payments on orders.
• Responsible for training retail staff members and executing product launches, grass roots marketing campaigns, and community outreach
• Successfully analyzed quarterly sell through metrics and inventory positions to efficiently grow the business inside each account.
• Hired, trained, and managed 3 technical sales representatives before leaving the territory.

• Established a mortgage brokerage company named Commonwealth Funding.
• Built relationships with lending partners gaining access to unique loan programs for my clients

• Located and pre-qualified customers for residential mortgages.
• Evaluated client financial positions and identified appropriate mortgage products to fit my client's needs.
• Worked with processors and underwriters to fix application problems and resolve issues to ensure timely closings.
• Networked with realtors and past clients to generate referrals.
• Closed on average 90 transactions per year worth in excess of $20,000,000 in loans.
• Annual President's Club member and top originator