Tom Doherty
Advertising & Media Professional
Chicago,Illinois
Summary
Advertising and media professional with 10+ years of experience, specializing in bridging the gap between communication strategy and marketing execution to drive maximum performance for brands looking to evolve as a marketer in an ever-changing data & tech landscape.
Overview
2026
2026
years of professional experience
Work History
Account Executive, Programmatic
FreeWheel
01.2023 - Current
- Sold $17MM in revenue for premium, programmatically enabled connected TV and OLV solutions in 2024
- Negotiating and pitching major advertisers across Publicis and WPP holding company agencies in the Midwest region
- Expertise in programmatic video activation landscape; boosting client satisfaction by developing and maintaining strong relationships through effective communication
- Internal subject matter expert on connected TV industry and agency buyer education
Account Executive
T-Mobile Advertising Solutions
1 2022 - 12.2022
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Built and strengthened Publicis holding company relationships with new and existing accounts to drive revenue growth. Coverage across the U.S. within dozens of key accounts within CPG, QSR, Retail, Casual Dining, Healthcare & Alcohol verticals
- Executed successful sales strategies to from cold prospecting to convert leads into customers.
- Attended networking events to build relationships and identify sales opportunities.
Account Manager
T-Mobile Advertising Solutions
11.2020 - 12.2021
- Sold $1MM in proprietary 1st party data, owned & operated media and DOOH video to national and local brands, agency leads and client teams in the Midwest Region
- Flawlessly managed media campaigns post sale from campaign set-up, implementation and client relationship management
- Provide expertise and knowledge on TMS media suite including display, video, connected TV, digital out of home and custom content media offerings
Media Supervisor
Starcom
10.2017 - 11.2020
- Oversaw and served as direct client facing lead for Kraft Lunchables strategy and planning across media outlets for $40+MM in media spend; TV, VOD, online video, paid search, paid social, programmatic digital display (mobile & desktop), streaming audio, print, cinema, OTT, and gaming
- Oversaw the holistic media investment for Kellogg's brand portfolio across media outlets for $100+MM in upfront linear TV, digital video, programmatic video, cinema and connected TV
- Managed the cross agency relationship for various custom video, display and editorial content programs with major publishers and TV networks on behalf of clients
Senior Media Associate
Starcom
09.2015 - 10.2017
- Executed dozens of flawless ESPN media campaigns for $35MM+ in media spend across channels like paid search, paid social, digital display (mobile & desktop), streaming audio, local radio, print, TV, digital video, OTT, and gaming. Campaigns included College Football Playoff, Monday Night Football, The NBA Finals, The NBA Postseason, ESPN Deportes, SEC Baseball Tournament and many more
- Led, presented and executed a successful Academy Awards consideration print and digital media plan for ESPN's O.J: Made in America documentary series targeted to Hollywood industry thought leaders
Media Associate
Starcom
06.2014 - 09.2015
- Planned and executed media campaigns from brief to post buy across an array of properties for Olive Garden
Education
Bachelor of Journalism - Strategic Communication
University of Missouri - Columbia
Columbia, MO 08.2010 - 2014.05
Skills
Media Planning
Media Investment
Media Strategy
Custom Content
Targeting Innovation
Client Relationships
Public Speaking
Account Management
Client Relationship Building
Interests
Sports, Music, Pop Culture, Improv Comedy, Creative Writing, Podcasting, Traveling, Fitness
Timeline
Account Executive, Programmatic
FreeWheel
01.2023 - Current
Account Manager
T-Mobile Advertising Solutions
11.2020 - 12.2021
Media Supervisor
Starcom
10.2017 - 11.2020
Senior Media Associate
Starcom
09.2015 - 10.2017
Media Associate
Starcom
06.2014 - 09.2015
Bachelor of Journalism - Strategic Communication
University of Missouri - Columbia
08.2010 - 2014.05
Account Executive
T-Mobile Advertising Solutions
1 2022 - 12.2022
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