Tom El-Hillow
Summary
Award-winning affiliate marketing professional with 10+ years of experience in digital marketing. Skilled at successfully developing and strategically executing plans to meet key objectives, drive incremental revenue and increase brand recognition. Along with an established portfolio of enterprise partners, a proven expertise in procuring new business and scaling programs.
Overview
13
13
years of professional experience
Work History
Senior Director, Business Development
Masterworks.com
02.2022 - Current
- Established a robust pipeline of prospective clients through targeted networking events, industry conferences and networking contacts.
- Develop & execute strategic plans with 75+ partners and delivering a 20%+ increase in incremental revenue from a $15M+ annual budget through CPC, CPA and CPM rates.
- Negotiated favorable contract terms for clients, resulting in increased profitability and client retention rates.
- Expanded market presence by identifying and pursuing strategic partnerships and alliances through multiple media buying channels.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Director of Publisher Management & Development
adMarketplace Inc.
01.2020 - 01.2022
- Participated in all phases of the strategic planning process (Discovery & Exploration, Analyze, Implement and Execute) to enhance performance for maximum revenue and brand growth
- Managed and executed budgets of $150M+ for Amazon, Nike, Home Depot & other 500 companies through Fintech Apps (Klarna, Affirm, Afterpay) Content publishers (Yahoo, Forbes) and Search Browsers (Firefox, Opera)
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Hired, trained, and managed a team of managers & analysts with a focus on executing campaigns across multiple digital verticals
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Director of Affiliate Marketing
Blue Cherry Media Group
01.2015 - 01.2020
- Directed the agency to achieve the 2019 Rakuten Golden Link Award for OPM/Agency of the Year
- Responsible for the development & management of 18+ B2C Affiliate Marketing programs and deliver a 15%+ increase in bottom line revenue from a $10M+ annual budget (Sennheiser, Markwins Beauty, Borghese)
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Hired, trained, and managed a team of 8 marketing experts focusing on executing campaigns within digital marketing, direct mail, and social channels
Affiliate Marketing Manager
Giggle, Inc.
01.2011 - 01.2014
- Managed 100+ publishers within the Affiliate Channel and generated upwards of $2.46M yearly revenue, a 37% YoY growth. (MyRegistry, Babylist, Yahoo)
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners. New Customer Base increased from 23% to 39% on average
- Managed website production, site merchandising, front and back-end technical support, quality control, and site search.
- Collaborated cross-functionally to create cohesive marketing initiatives that aligned with organizational goals
Education
ASSOCIATES OF APPLIED SCIENCE - COMPUTER NETWORK SYSTEMS
ITT Technical Institute
Woburn, Massachusetts01.2010
BACHELOR OF ARTS - MASS COMMUNICATIONS
Quinnipiac University
Hamden, Connecticut01.2003
Skills
- Key Account Management
- Business Modeling
- Revenue and Profit Maximization
- Strategic Planning
- Strategic Partnerships
- Pipeline Development
- Customer Engagement
- Pricing Strategy
- Microsoft Office 360
- CJ, Impact, Rakuten
- Affiliate Marketing
- SEO & Paid Search
- Entrepreneurial Mindset
- Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridRemoteImportant To Me
Career advancementPersonal development programsWork-life balanceCompany CultureWork from home optionTimeline
Senior Director, Business Development
Masterworks.com
02.2022 - Current
Director of Publisher Management & Development
adMarketplace Inc.
01.2020 - 01.2022
Director of Affiliate Marketing
Blue Cherry Media Group
01.2015 - 01.2020
Affiliate Marketing Manager
Giggle, Inc.
01.2011 - 01.2014
ASSOCIATES OF APPLIED SCIENCE - COMPUTER NETWORK SYSTEMS
ITT Technical Institute
BACHELOR OF ARTS - MASS COMMUNICATIONS
Quinnipiac University
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