Tom Gadd
Sales Operations Leader Seeking Diversified Opportunities
Oakland,CA
Summary
Experienced Tech Sales Operations Leader with a proven track record in leadership, project management, strategic communications, and cross-collaboration influencing skills. Passionate about creating enriching work environment, developing people and creating opportunities for top performers. Seeking broader opportunities to expand my horizons and experience more that the world has to offer.
Overview
16
16
years of professional experience
Work History
Director of Sales
Liminal Data
10.2024 - 05.2025
- Established initial sales function for Liminal as first sales hire, developed first sales process, and implemented CRM and sales automation tools.
- Onboarded, developed, and managed team of sales representatives, providing guidance, coaching and support.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
Principal Consultant
PJTC
09.2018 - 09.2024
- Managed custom projects, ensuring timely completion within budget constraints.
- Built strong relationships with clients, fostering long-term partnerships.
- Facilitated change management initiatives, helping organizations adapt smoothly to new systems and processes.
Sales and Marketing Consultant
Orbital Composites
01.2019 - 12.2020
- Implemented Salesforce.com CRM for Orbital, allowing COO to track sales leads and capture customer data in one place.
- Collaborated with CEO and COO to coordinate sales and marketing plans.
- Completed full redesign of existing website to improve navigation, enhance visuals and strengthen search engine rankings.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Director of Sales Operations
Nitro
04.2016 - 09.2018
- Mentored and guided executive team during business development decision-making to optimize profitability and go-to market strategy.
- Generated reporting and analysis to support sales forecasting and planning to reach revenue goals.
- Identified, developed and launched innovative tools and systems to achieve sales strategies.
- Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Implemented and executed sales and operational policies, experiments and standards across multiple facilities and sub-brands.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures.
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
Revenue Operations Manager
Nitro
03.2014 - 03.2016
- Identified, developed and launched innovative tools and systems to achieve sales strategies.
- Hired, trained, and directed revenue department team members and developed engaged, high-functioning performers.
- Functioned productively in matrix organization across organizational levels and organized and prioritized responsibilities to meet commitments.
- Coordinated meetings and logistics for national sales meetings.
Sales and Marketing Operations Analyst
Nitro
03.2012 - 02.2014
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Tracked key metrics and developed spreadsheets and data models.
- Customized and managed Salesforce.com, streamlining analysis procedures for efficiency and accuracy.
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
Account Development Manager
Adobe Systems Inc.
12.2010 - 03.2012
- Developed highly profitable pipeline based on multiple sales penetration techniques.
- Secured high-value accounts through consultative selling.
- Called on new and existing customers targeting specific lists, AOPs and products.
Demand Generation Team Lead - Inbound and Ops
Adobe Systems Inc.
09.2009 - 11.2010
- Led Demand Generation team in delivery of LiveChat project - increasing sales leads.
- Managed five rep team to drive revenue across Adobe's full range of offerings.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Surpassed growth targets and revenue projections.
Education
Bachelor of Arts - Philosophy
University of California, Santa Cruz
Santa Cruz, CA 05.2001 -
Skills
- Sales process optimization
- Strategic planning
- Sales training
- Pricing strategy
- Operational improvement
- Salesforcecom
Timeline
Director of Sales
Liminal Data
10.2024 - 05.2025
Sales and Marketing Consultant
Orbital Composites
01.2019 - 12.2020
Principal Consultant
PJTC
09.2018 - 09.2024
Director of Sales Operations
Nitro
04.2016 - 09.2018
Revenue Operations Manager
Nitro
03.2014 - 03.2016
Sales and Marketing Operations Analyst
Nitro
03.2012 - 02.2014
Account Development Manager
Adobe Systems Inc.
12.2010 - 03.2012
Demand Generation Team Lead - Inbound and Ops
Adobe Systems Inc.
09.2009 - 11.2010
Bachelor of Arts - Philosophy
University of California, Santa Cruz
05.2001 -
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