Insightful Social Media Producer and Content Creator with 5 years of experience creating, publishing and managing original and compelling content. Veteran at engaging target audiences on wide range of platforms. Cohesive team player when collaborating with marketing and organizational leaders to drive consistent messaging.
Hi, I’m
Tom Hornberger
Hoboken,NJ
Summary
Education
Montclair State UniversityMontclair, NJ
Bachelor of Arts from Film
05.2017
University Overview
- Minor in Art & Design
- Cum laude graduate
- Honor Roll for 2015 & 2016
- 3.7 GPA
Skills
- Digital Photography
- Adobe Creative Suite
- Creative Thinking
- Content Development
- Social Media Marketing
- Shooting Live Video
- Problem-Solving
- Graphics and Photo Imaging Software
- Video Lighting and Sound
- On-Set Production Assistant Skills
- Motion Graphics
- Canon/Sony Expertise
- Mascot skills
Affiliations
Affiliations
- Create team logos and brand logos on the side for various volleyball teams and small business owned companies
Timeline
Graphic Designer
Gotham Volleyball
07.2022 - Current
Social Media Producer
CBS News
11.2021 - Current
Associate Video Producer
CBS News
01.2018 - 12.2021
Freelance Video Editor
SheKnows Media
05.2017 - 11.2017
Freelance Photographer
Tom Hornberger Photography
01.2017 - 12.2020
Video Intern
Elvis Duran and the Morning Show
08.2016 - 05.2017
Montclair State University
Bachelor of Arts from Film
Work History
CBS NewsNew York City , New York
Social Media Producer
11.2021 - Current
Job overview
- Spearheaded the curation of compelling social content for CBS Mornings, CBS Sunday Morning, and CBS News, showcasing a keen eye for storytelling and audience engagement.
- Created and disseminated informative, timely, and trendsetting content across diverse social media platforms, including Facebook, Twitter, Instagram, Snapchat, and YouTube, elevating brand visibility and resonance.
- Crafted behind-the-scenes content at the Times Square studio, collaborating with on-set talent to produce engaging material for social channels, fostering a unique connection with the audience.
- Collaborated with esteemed anchors such as Gayle King, Tony Dokoupil, Nate Burleson, and others, pioneering trending content for TikTok and Instagram Reels, contributing to the dynamic social media presence.
- Utilized advanced editing and photography tools, including After Effects, Premiere, and Illustrator, to elevate storytelling and create visually stunning content for optimal engagement.
- Produced and executed diverse video projects for TikTok, Twitter, Facebook, Instagram, and Reels, showcasing adaptability and a thorough understanding of platform-specific content requirements.
- Conducted comprehensive research on competitors' social media activities, staying ahead of trends and implementing strategic insights to maintain a competitive edge.
- Coordinated seamlessly with the marketing team to align messaging and promote high-profile campaigns such as Super Bowl VII and VIII, the 2023 Golden Globes, and the 2023 Grammy Awards.
- Attended the 2022 Tony Awards, capturing red carpet videos for CBS Mornings and CBS News, demonstrating a commitment to on-the-ground reporting and exclusive content creation.
- Generated meticulous content calendars for CBS Mornings and CBS News, ensuring strategic scheduling of timely posts and maintaining an organized and consistent online presence.
- Authored and published articles, contributing written content to complement the visual narrative across digital platforms, showcasing a multifaceted approach to storytelling.
- Monitored website and social media traffic, utilizing analytical insights to optimize content strategy and enhance audience engagement.
- Attended the Mission Impossible: Dead Reckoning Part 1 premiere, creating captivating social content for CBS Mornings, showcasing a dedication to covering high-profile events and securing exclusive content.
CBS NewsNew York City, New York
Associate Video Producer
01.2018 - 12.2021
Job overview
- Completed all post-production tasks, including quality assurance reviews, editing videos and adding graphics
- Edited stories and segments to fit within required timeframes
- Creatively developed and filmed various video content, including interviews and sponsored content
- Checked completed work for quality and accuracy
- Compressed, digitized and duplicated audio and digital files
- Prepared sets with lighting and other equipment to meet production specifications
SheKnows MediaNew York City , New York
Freelance Video Editor
05.2017 - 11.2017
Job overview
- Edited video by adding graphics, titles, audio and special effects
- Reviewed raw footage and selected best clips for storytelling
- Collaborated with creative team and director to ensure alignment between artistic vision and editing requirements
- Created wide variety of motion graphics using Adobe After Effects for various projects
Gotham VolleyballNew York City , New York
Graphic Designer
07.2022 - Current
Job overview
- Selected colors and themes while adding functionality to create new designs
- Re-designed newsletter to create an engaging and trending weekly email
- Designed new, on-brand visual elements focusing on concept and messaging
- Used Adobe Illustrator and Photoshop to create images and layouts
- Utilized knowledge of production to create high quality images
- Shot and edited content for Instagram
- Adjusted images sizes and selected fonts for Gotham events
- Designed Award slides for the End of the Season parties to honor sportsmanship awards and MVPs for the season.
Tom Hornberger PhotographyMontclair, NJ
Freelance Photographer
01.2017 - 12.2020
Job overview
- Collaborated with clients to plan shoots and boost satisfaction with photos
- Cropped, manipulated and performed color balance for final images
- Photographed special events, parties and portraits
- Set up lights, backdrops and props for shoots and events
- Set up camera control equipment, stands and tripods for shoots
- Utilized filters, edits and after-effects to enhance photos
- Scouted locations and curated props for photography shoots
- Improvised photographic methods and techniques
- Collaborated successfully with various personalities and work styles.
Elvis Duran and the Morning Show New York City, NY
Video Intern
08.2016 - 05.2017
Job overview
- Shot and edited live performances of A-list stars like Miley Cyrus and Alicia Keys
- Reviewed raw footage to ensure and maintain digital integrity
- Interviewed musical guests and filmed segments, which would be used on social media, including Youtube, Facebook and Twitter
- Worked closely with radio hosts to learn ins-and-outs of radio production
- Behind-the-scenes camera assistant for 2016 iHeartRadio Jingle Ball Fest at Madison Square Garden
- Drove content creation for third-party advertisers such as Oreo, Moe's Southwest Grill, Sam's Club, and more
Accomplishments
Accomplishments
- Was the mascot for Montclair State University and the New Jersey Jackals
- Recognized as Employee of the Week ten times for outstanding performance and team contributions for more role as Social Media Producer
- Assistant camera for documentary featured on "Last Week Tonight with John Oliver."
Overview
8
years of professional experience
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