Tom Klein
Fargo,ND
Summary
Marketing leader with a strong history at SERVPRO of Fargo, achieving 22% growth in commercial pipelines. Skilled in sales strategy and customer success, utilizing CRM insights to strengthen relationships and increase revenue. Focused on brand positioning and delivering outstanding results through innovative outreach and engagement tactics.
Overview
13
13
years of professional experience
Work History
Co-Founder/ Brand & Marketing Mananger
Back By Popular Demand
Fargo, North Dakota
10.2013 - Current
- Established custom merchandise and e-commerce brand for B2B and B2C clients.
- Increased online sales by 48% year over year through SEO and automated funnels.
- Reduced production and fulfillment time by 35% via process automation and vendor consolidation.
- Delivered branded merchandise programs to over 50 regional organizations.
- Achieved repeat order rates of 72% with improved customer retention systems.
Commercial Sales & Marketing Specialist
SERVPRO of Fargo
Fargo, ND
03.2024 - 11.2024
- Achieved 22% year-over-year growth in commercial and insurance referral pipelines.
- Increased booked commercial jobs by 31% through targeted outreach strategies.
- Established over 40 new commercial contacts using structured CRM workflows.
- Reduced content production time by 65% while tripling marketing output with AI-driven campaigns.
- Enhanced lead-to-inspection conversion rates by 18% through innovative follow-up strategies.
Commercial Sales & Marketing Manager
ServiceMaster Professional Services
Moorhead, MN
01.2022 - 02.2024
- Managed over 25 commercial accounts, achieving a 94% retention rate.
- Increased commercial revenue by 19% year-over-year through solution-based selling.
- Boosted referral partnerships by 44% using multi-channel outreach strategies.
- Improved forecasting accuracy from 72% to 93% through CRM dashboard implementation.
- Enhanced proposal win rate by 27% through strategic bid adjustments and value propositions.
Regional Sales Consultant
Southern Glazer’s Wine & Spirits
Fargo, ND
03.2016 - 01.2022
- Oversaw $4.5M+ territory, surpassing sales targets by eight to fifteen percent.
- Achieved recognition as Midwest Sales Consultant of the Year in 2017.
- Elevated product placement and display activation by thirty-five percent.
- Introduced over 20 new product lines, ensuring full retail compliance and rapid sell-through.
Foodservice & C-Store Specialist
Farner-Bocken Company
Moorhead, MN
09.2012 - 03.2016
- Achieved 17% growth in territory through optimized merchandising and consultative selling strategies.
- Expanded C-store client base by 19 accounts to enhance market presence.
- Increased average order value by 14% through improved product mix strategies.
Education
Associate of Arts - Business Administration & Management
Minnesota State University Moorhead
Moorhead, MNSkills
- Sales strategy and territory management
- Account leadership
- Customer success and relationship development
- Brand positioning and marketing integration
- CRM strategy
- Pipeline development and KPI tracking
- Forecasting and data insights
- B2B sales execution
Accomplishments
- Spearheaded a 22% increase in commercial and insurance referral pipelines at SERVPRO/ServiceMaster by modernizing outreach and re-engaging dormant partners.
- Managed a $4.5M+ annual territory at Southern Glazer’s, exceeding goals by 8–15%, and earned Midwest Consultant of the Year (Top 1%).
- Boosted commercial account retention to 94% and drove a 19% YoY revenue increase at ServiceMaster Professional Services.
- Secured 40+ new commercial relationships via strategic outreach and CRM automation to expand territory reach.
- Delivered 17% territory growth at Farner-Bocken through merchandising improvements and consultative sales strategies.
- Grew e-commerce revenue by 48% YoY through SEO, automated funnels, and streamlined fulfillment operations.
- Enhanced lead-to-opportunity conversion by 18% through refined sales playbooks and follow-up systems.
- Raised proposal win rates 27% with restructured pricing, value messaging, and customer-facing materials.
Timeline
Commercial Sales & Marketing Specialist
SERVPRO of Fargo
03.2024 - 11.2024
Commercial Sales & Marketing Manager
ServiceMaster Professional Services
01.2022 - 02.2024
Regional Sales Consultant
Southern Glazer’s Wine & Spirits
03.2016 - 01.2022
Co-Founder/ Brand & Marketing Mananger
Back By Popular Demand
10.2013 - Current
Foodservice & C-Store Specialist
Farner-Bocken Company
09.2012 - 03.2016
Associate of Arts - Business Administration & Management
Minnesota State University Moorhead
Personal Information
Title: Sales & Marketing Strategist
Entrepreneurial Experience
I have been part of building a custom merchandise and e-commerce brand serving both B2B and B2C clients
Increased online sales 48% YoY through SEO, automated funnels, and customer journey mapping
Cut production and fulfillment time by 35% through process automation and vendor consolidation
Delivered branded merch programs to 50+ regional organizations
Achieved 72% repeat order rates with enhanced customer retention systems.