Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tom Melcher

San Diego,CA

Summary

Dynamic operations executive with a proven track record of scaling high-growth consumer brands. As COO and a key member of the RXBAR management team, helped grow the company from $2M to $120M in net sales within two years, culminating in a successful exit to Kellogg. Most recently served as founding COO of MrBeast’s Feastables, driving its rise to become the #1 Fastest Growing Snack brand. Skilled in strategic planning, executive leadership, and building high-performing teams in fast-paced, entreprenurial environments

Overview

10
10
years of professional experience

Work History

Chief Operating Officer & Co-founder

Hormbles Chormbles
03.2024 - Current
  • Spearheaded end-to-end operational strategy and execution, scaling the company from concept to commercial distribution within 1 year
  • Built and led cross-functional teams across manufacturing, supply chain, sales, finance, and customer service
  • Oversaw product development from ideation through commercialization, resulting in an innovative portfolio of disruptive SKUs with strong velocity in both DTC and retail channels
  • Developed strategic partnerships with co-manufacturers, 3PL providers, and ingredient suppliers to ensure consistent product quality and scalability
  • Led operational readiness for new product launches, overseeing production scheduling, inventory management, and quality assurance
  • Implemented KPIs and reporting structures across operations, improving data-driven decision-making and ensuring alignment with growth objectives
  • Championed a culture of innovation, continuous improvement, and operational excellence within a fast-paced startup environment
  • Led strategic planning, annual budgeting, and long-term vision-setting with the executive leadership team.

Chief Operating Officer

Mr. Beast Feastables, Inc
05.2021 - 03.2024
  • First hire by MrBeast to build and launch Feastables, a modern snack brand tailored to the global Gen Z audience. Led operations as founding COO, driving $130M in GSV in year one and doubled that the following ear. Recognized by Numerator as the #1 Fastest Growing Brand of 2023 (https://www.numerator.com/resources/blog/brands-to-watch-2024/)
  • Identified and led global business development opportunities to rapidly scale organization and increase revenue profitably, reduced products COGs by 37% after first year and increased product margin by 10%
  • Led development of strategic partnerships to establish agile manufacturing and logistics capabilities to support hyper growth across multiple international markets
  • Responsible for End-to-end Supply Chain team including: Sourcing, Purchasing, Contract Negotiation, Product & Packaging Development, Manufacturing, Inventory Management, Demand Planning, Logistics, Fulfillment, Transportation, E-commerce, Customer Supply Chain
  • Led business strategy & vision to drive company growth, increase market share and financial performance
  • Identified and mitigated operational risks to minimize potential negative disruptions on organization

Chief Supply Chain Officer

RXBAR
11.2015 - 05.2021
  • Led strategy and built end-to-end supply chain to rapidly scale RXBAR from $2m annual GSV to over $120m within 18 months, led innovation across 3 categories and expanded to multiple international markets
  • Developed strategic partnerships and led capital projects to build supply and manufacturing infrastructure to support +600% YOY growth
  • Built, managed and led team of over 40 members to deliver best in class performance across Inventory, Quality and Financial targets in a hyper growth environment
  • Led critical cross-functional planning functions on Innovation and S&OP focused on agile and flexible models to enable speed and our entrepreneurial edge
  • Led successful exit to Kellogg Company and supported a effective post acquisition integration


Education

Bachelor of Science - Supply Chain Management

Michigan State University
East Lansing, MI
05.2008

Skills

  • Building High Growth Startups
  • Strategic Leadership
  • Product Development
  • Supply Chain Optimization
  • Team Leadership & Org Design
  • Contract Negotiation
  • P&L Management
  • Manufacturing & Cold Chain
  • Omni-channel Operations
  • Supplier Management

Timeline

Chief Operating Officer & Co-founder

Hormbles Chormbles
03.2024 - Current

Chief Operating Officer

Mr. Beast Feastables, Inc
05.2021 - 03.2024

Chief Supply Chain Officer

RXBAR
11.2015 - 05.2021

Bachelor of Science - Supply Chain Management

Michigan State University

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