Tom Pepe
Plymouth Meeting,PA
Summary
Dynamic marketing strategist with a focus on analytics, creative direction, and project management. Successfully increased website traffic by 67% and lead conversions by 800% through targeted digital initiatives and optimized customer journeys.
Overview
23
23
years of professional experience
Work History
Second Vice President, Director of Brand Strategy
USLI, A Berkshire Hathaway Company
Wayne, Pennsylvania
01.2024 - Current
- Lead website and digital experience improvements across enterprise customer and broker platforms, optimizing UX/CX, navigation, and content performance
- Direct MarTech enhancements to support segmentation, personalization, lifecycle marketing, and funnel optimization
- Manage analytics dashboards (GA & Data Studio) to monitor traffic, engagement, SEO, and content effectiveness
- Oversee cross-channel content strategy (web, email, social, advertising) ensuring brand alignment and compliance
- Partner with IT, Legal, Compliance to maintain accessibility, accuracy, and a consistent digital identity
Second Vice President, Team Leader, Director of De
USLI, A Berkshire Hathaway Company
Wayne, Pennsylvania
01.2019 - 12.2024
- Increased website traffic 67% and lead conversions 800% through targeted digital content, landing pages, UX updates, and SEO growth
- Directed website content governance, campaign page development, and ongoing optimization of customer journeys
- Oversaw social media content and engagement strategy across LinkedIn, Facebook, Instagram, YouTube
- Led design, content, and digital teams; collaborated with IT and marketing partners to deliver cohesive digital experiences
- Established KPIs and reporting processes to refine digital content, improve SEO, and strengthen channel performance
AVP, Director of Design & Social Media
USLI, A Berkshire Hathaway Company
Wayne, Pennsylvania
03.2009 - 12.2019
- Managed CMS-driven website upgrades that improved workflow efficiency and increased user engagement
- Implemented enterprise email infrastructure and automated workflows to support targeted digital communications
- Launched and managed social media presence, achieving significant engagement growth
- Designed multi-channel digital campaigns to improve product visibility, retention, and customer satisfaction
- Led a company-wide rebrand across web, print, and internal platforms
Interaction Designer, User-Centered Design
Vanguard
Malvern, Pennsylvania
06.2008 - 12.2008
- Designed and launched a prototype enterprise portal, enabling business leadership to evaluate usability, and quickly make data-driven decisions
- Partnered with engineering teams and product stakeholders in an Agile environment, presenting weekly prototypes to align requirements and technical feasibility with business goals
- Optimized the beneficiaries' workflow by simplifying interactions, improving clarity, and reducing user friction
Director of Global Web Marketing
IDS Scheer – Consulting & Software
Berwyn, Pennsylvania
03.2003 - 05.2008
- Owned the roadmap for a global CMS consolidation project, unifying 24 self-managed country websites into a single platform, reducing training and maintenance costs while improving scalability and governance
- Led an international team in delivering global digital marketing solutions, collaborating with product marketing, and IT teams to define requirements and implement features across multiple markets
- Directed global web strategy and digital transformation initiatives, ensuring consistent brand identity, user experience, and compliance across international markets
Education
Bachelor of Science - Communicatin Studies
Millersville University of Pennsylvania
Millersville, PA12-2000
Certificates Levels I & II French Language/History - French Language And History
Université Lumière Lyon II
Lyon04-1999
Skills
- Website optimization
- UX/CX
- Webflow and CMS management
- SEO
- Digital content strategy
- Social media strategy
- Email marketing
- Digital strategy
- Cross-channel marketing
- Content marketing
- Marketing automation
- Communication and writing skills
- Analytics (GA, Data Studio)
- HTML/CSS
- Responsive design
- ADA accessibility
- Landing pages
- Email and lifecycle marketing
- Cross-functional collaboration
- Creative direction
- MarTech tools
- Project management
Affiliations
Mentor: USLI employees and interns, French university marketing/communications majors | Advisory Council Member and Photography Instructor, Mercy Career and Technical High School | DEI Pride and Emlpoyee Spotlight Program (Kaleidoscope) Co-Founder | Semi-Pro Photography Services
Languages
French
Professional
References
References available upon request.
Timeline
Second Vice President, Director of Brand Strategy
USLI, A Berkshire Hathaway Company
01.2024 - Current
Second Vice President, Team Leader, Director of De
USLI, A Berkshire Hathaway Company
01.2019 - 12.2024
AVP, Director of Design & Social Media
USLI, A Berkshire Hathaway Company
03.2009 - 12.2019
Interaction Designer, User-Centered Design
Vanguard
06.2008 - 12.2008
Director of Global Web Marketing
IDS Scheer – Consulting & Software
03.2003 - 05.2008
Bachelor of Science - Communicatin Studies
Millersville University of Pennsylvania
Certificates Levels I & II French Language/History - French Language And History
Université Lumière Lyon II