Tom Randazzo

• Identify and pursue new sales opportunities with both independent and chain accounts within the assigned territory. Communicate market insights, customer feedback, and product opportunities to internal stakeholders.
• Achieve or exceed sales targets and KPIs set by the sales management team.
• Develop and implement tailored sales strategies based on market trends and customer needs.
• Participate in industry events, trade shows, and other marketing activities to promote products and services. Support the execution of company marketing plans and sales promotions.
• Mentor and train new sales team members as needed.

• Identified and pursued valuable business opportunities in a competitive market by leveraging in-depth market research and strategic prospecting techniques to increase company revenue.
• Implemented an innovative cold-calling strategy by utilizing a meticulously curated lead generation list, and leveraging extensive networking efforts to expand the client base.
• Refined and adapted sales strategies by utilizing deep industry insights and direct customer feedback to contribute to an impressive increase in meeting quarterly sales targets.

• Capitalized on market product demands and customer trends by crafting innovative sales strategies that attracted new customers and retained existing ones, to increase profitability.
• Leveraged industry and marketplace trends by introducing cutting-edge approaches and meeting evolving client needs more effectively to align sales efforts with key business objectives.
• Built and maintained long-term business relationships with 46 key accounts by deploying strategic relationship management techniques that retained clients and increased account revenue generation.

• Exhibited prospecting skills to identify new accounts through targeted engagement of decision-makers and establishing long-term partnerships, resulting in an increase in new client acquisition.
• Secured long-term accounts by recommending strategies that enhanced brand effectiveness and highlighted product benefits, leading to an increase in repeat business among key accounts.
• Participated in C-Suite meetings through persuasive sales presentations and strategic negotiations, facilitating the sale of premium food products and securing lucrative contracts.

• Nurtured strategic relationships with key decision-makers within customer organizations, using a consultative sales approach to foster growth and retention, increasing area revenue.
• Served as the primary relationship manager for premier group purchasing organizations by directly managing field personnel and support office staff, reinforcing service excellence.
• Enhanced understanding of business objectives among field personnel by implementing targeted communication and education strategies to boost customer satisfaction.

(Promotion)

Developed strategies to engage high-value clients and promote new programs.

Generated leads and acquired new accounts through effective field networking.

Resolved customer issues promptly to ensure satisfaction.

Strengthened relationships with national customer accounts.

Managed $26 million in healthcare sales across New York Tri-state area, achieving 25% year-over-year growth.