Tom Schmidt

Designs for happiness. Designs for Impact. (designswithtom.com)

By seeking a purposeful balance between competing goals, I lead UX processes that transform rough ideas into innovative and workable solutions that deliver results.

• Crafted a novel end-to-end online experience with a scalable scheduling platform for an indoor golf facility, including new member onboarding, tee time booking, and member engagement, directly resulting in higher member satisfaction and retention
• Identified pain points through direct user research and reimaged ways for members to connect within a community garden with a multi-touch point design solution, resulting in higher participation and commitments
• Brought innovative concepts to life with low-code development and deployed fully-functional modules as a part comprehensive design solutions
• Concepted original design solutions with low fidelity sketches, wireframes and clickable prototypes to support design discussions and client buy-in
• Guided clients through UX journey to prioritize design decisions that effectively bridge the gap between user needs and business goals

Launched and executed rapid expansion of 360 virtual tour business built on, Google's Street View platform to promote spaces and experiential marketing

• Led interaction design, content creation, and deployment of immersive virtual tour assets to create captivating visual experiences for clients across multiple platforms
• Managed remote team of creators and post-production vendors to deliver on quality and speed at scale
• Established branding, online presence, and optimized content to garner top search engine performance and lead generation across industries such as hospitality, medical, and retail
• Devised multi-channel sales strategies along with a comprehensive CRM approach to streamline an effective customer journey from prospect through purchase, delivery, and support.

Key member of the Financial Services Advisory group focused on FDIC regulatory matters for U.S. Banks

• Advised bank executives by providing analysis of evolving regulatory requirements during times of increased scrutiny following the financial crisis
• Key member of the Financial Services Advisory group focused on FDIC regulatory matters for U.S. banks propel multi-million-dollar regulatory cost savings for a large U.S. banking client
• Partnered with EY senior management in new hire selection, interview process, and job training to champion a collaborative and inclusive team culture to drive top talent recruitment and retention