Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Tom Shipley

Chicago,IL

Summary

There’s a perhaps apocryphal story about Pablo Picasso charging a fan a million francs for a sketch he quickly drew on a bar napkin. When asked why he charged so much for something that took minutes to draw, Picasso replied, “It took me 40 minutes to draw like this in five minutes.” I’m not the Picasso of copywriting, but I am at a stage in my career where I know the fundamentals of writing, marketing, and branding so that I can sit down and quickly execute projects with a life and elan that stirs people to act. Whether a SEO-optimized blog post, a digital marketing campaign, or a direct-response email, I will deliver thoughtful and engaging copy that aligns with your brand’s mission.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Senior Writer – Freelance

Follett Content Solutions
Chicago, IL
04.2024 - Current
  • Support projects crucial to the success of the transition from follettlearning.com to follettcontent.com.
  • Create SEO-rich landing pages, digital marketing campaigns, direct-response emails, and in-person event collateral.

Senior Writer

Brand Joy
Chicago, IL
06.2023 - Current
  • Help sole-proprietor startups develop their brand and market their business.
  • Work with businesses to understand their audience, then craft a brand position and guidelines to help them market themselves going forward.
  • Write content for websites, blogs, and marketing campaigns.

Senior Copywriter

Quill
Lincolnshire, IL
01.2005 - 01.2023
  • Developed brand personality and voice by capturing features and benefits of doing business with Quill, appealing to target audiences, and addressing customer touch points.
  • Created persuasive copy to drive website traffic and engagement through SEO-rich content.
  • Managed multiple projects from concept to completion within tight deadlines, while maintaining high quality standards.
  • Collaborated with creative directors and art directors on the development of creative strategies for clients in various industries.
  • Assisted in building brand recognition by maintaining a consistent brand voice and tone across all channels.
  • Worked in many different verticals, including education, healthcare, and facilities.

Screenwriter

GET HAPPY! SCREENPLAY
Chicago, IL
05.2014 - 12.2016
  • Won the Bronze Award in the 2011 Chicago Screenwriters' Network Screenwriting Competition.
  • Produced in 2014 by Monomyth Enchantment.
  • Screened at multiple festivals, including the Montreal International Film Festival and the Manhattan Film Festival.
  • Currently streaming on Amazon Prime.

Editorial Associate

CHICAGO-KENT COLLEGE OF LAW
Chicago, IL
01.2000 - 01.2005
  • Expanded access to information on the college by managing the website, creating content, fact-checking, and incorporating proper terminology.
  • Excelled within the public affairs department, adding value to numerous projects.
  • Cultivated a positive work environment to collaborate effectively with cross-functional team members on mutual goals.

Education

Bachelor of Arts, Journalism -

Marquette University

Skills

  • Copywriting
  • SEO Copywriting
  • Storytelling
  • Keyword Research
  • Key Brand Messaging
  • Storytelling / Content Flow
  • Screenwriting
  • Print / Digital / Social Media Ads
  • Strategic / Actionable Planning
  • Consumer Engagement
  • End-User Experience
  • SEMRush / Moz
  • Adobe Pro
  • Photoshop

Certification

Certificate, Strategies that Build Winning Brands, Kellogg Executive Education, 2023

Timeline

Senior Writer – Freelance

Follett Content Solutions
04.2024 - Current

Senior Writer

Brand Joy
06.2023 - Current

Screenwriter

GET HAPPY! SCREENPLAY
05.2014 - 12.2016

Senior Copywriter

Quill
01.2005 - 01.2023

Editorial Associate

CHICAGO-KENT COLLEGE OF LAW
01.2000 - 01.2005

Bachelor of Arts, Journalism -

Marquette University

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Tom Shipley