Tom Simon

Work History

Director of Marketing

WorkDove

Durham

01.2022 - 08.2023

Set the strategic direction for overall go-to-market strategies
Converted go-to-market strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies
Spearheaded marketing and sales alignment using HubSpot CRM, increasing lead generation efficiency by 30%
Developed tailored Account-Based Marketing (ABM) strategies targeting high-value accounts
Executed multi-channel marketing campaigns which resulted in strong growth in targeted verticals
Managed lead generation initiatives, achieving a notable year-over-year increase in leads
Responsible for overall marketing budget, ensure spend is allocated across the best performing channels to drive high returns for the company and with a focus on customer retention, acquiring new customers and growth.
Managed annual marketing budget in excess of $200,000.
Developed metrics and measured success in order to further penetrate marketplace.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Generated 40% attendance rate for webinar series for lead generation program.
Continually maintained and improved company's reputation and positive image in markets served.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Co-Founder and Head Of Production

Zookies Cookies

12.2017 - 01.2023

Spearheaded strategic product/innovation marketing campaigns that were timely and on-brand to ensure successful product launches
Optimized product production, improving margins and COGs
Drove 30% of revenue through targeted email marketing campaigns
Drove high volume return purchasing through drip campaigns
Enhanced e-commerce growth by integrating analytics for better customer insights.
Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Established foundational processes for business operations.
Conducted target market research to scope out industry competition and identify advantageous trends.
Identified business development challenges and customer concerns for proactive resolution.
Conducted target market research to discover customer needs and analyze competitor trends.
Evaluated suppliers to maintain cost controls and improve operations.
Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.

Director of Marketing

Lonerider Brewery

09.2018 - 11.2021

Directed a successful rebranding initiative, aligning with market trends and digital footprints
Launched 'Lonerider at 5 Points', creating an immersive customer experience
Pioneered e-commerce transition, boosting nationwide sales.
Managed annual marketing budget in excess of $300,000.
Developed metrics and measured success in order to further penetrate marketplace.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Created content and promotional materials to drive engagement and conversions.
Developed and presented marketing plans and reports to CEO and shareholders.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Improved website visibility through development and implementation of SEO strategies.

Co-Founder and Head of Marketing

Source3 (Acquired by Meta)

10.2014 - 08.2017

Instrumental in co-founding Source3, leveraging IPR technology to monitor and manage third-party IP, and establishing proactive licensing relationships
Drove the strategic direction of product marketing, emphasizing the value proposition to align with market reception
Initiated beta audience testing, fine-tuning solutions to meet real-world demands and feedback
Led the creation of a corporate-facing website, transforming it into a key resource and engagement platform
Formulated comprehensive marketing plans focusing on corporate growth, customer onboarding, and partner engagement
Achieved significant PR exposure in top-tier publications including Wall Street Journal, TechCrunch, and AdAge
Managed content creation across various platforms, enhancing customer acquisition and brand visibility
Maintained robust investor relations through detailed data analysis and transparent communication.
Conducted target market research to scope out industry competition and identify advantageous trends.
Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Formed senior leadership team through rigorous interviews and extensive candidate research.
Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Networked with other businesses and customers to increase sales opportunities and contacts.
Drove implementation of new market expansion to propel business forward and adapt to market changes.
Established team of motivated and highly skilled employees to help run business.

Summary

Overview

Work History

Director of Marketing

Co-Founder and Head Of Production

Director of Marketing

Co-Founder and Head of Marketing

Education

Communications and Marketing -

Skills

Certification

Software

Volunteer

Timeline

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