Adobe Design Suite
Tom Simon
Raleigh,NC
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Director of Marketing
WorkDove
Durham
01.2022 - 08.2023
- Set the strategic direction for overall go-to-market strategies
- Converted go-to-market strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies
- Spearheaded marketing and sales alignment using HubSpot CRM, increasing lead generation efficiency by 30%
- Developed tailored Account-Based Marketing (ABM) strategies targeting high-value accounts
- Executed multi-channel marketing campaigns which resulted in strong growth in targeted verticals
- Managed lead generation initiatives, achieving a notable year-over-year increase in leads
- Responsible for overall marketing budget, ensure spend is allocated across the best performing channels to drive high returns for the company and with a focus on customer retention, acquiring new customers and growth.
- Managed annual marketing budget in excess of $200,000.
- Developed metrics and measured success in order to further penetrate marketplace.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Generated 40% attendance rate for webinar series for lead generation program.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Co-Founder and Head Of Production
Zookies Cookies
12.2017 - 01.2023
- Spearheaded strategic product/innovation marketing campaigns that were timely and on-brand to ensure successful product launches
- Optimized product production, improving margins and COGs
- Drove 30% of revenue through targeted email marketing campaigns
- Drove high volume return purchasing through drip campaigns
- Enhanced e-commerce growth by integrating analytics for better customer insights.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Identified business development challenges and customer concerns for proactive resolution.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Evaluated suppliers to maintain cost controls and improve operations.
- Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
Director of Marketing
Lonerider Brewery
09.2018 - 11.2021
- Directed a successful rebranding initiative, aligning with market trends and digital footprints
- Launched 'Lonerider at 5 Points', creating an immersive customer experience
- Pioneered e-commerce transition, boosting nationwide sales.
- Managed annual marketing budget in excess of $300,000.
- Developed metrics and measured success in order to further penetrate marketplace.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Created content and promotional materials to drive engagement and conversions.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
Co-Founder and Head of Marketing
Source3 (Acquired by Meta)
10.2014 - 08.2017
- Instrumental in co-founding Source3, leveraging IPR technology to monitor and manage third-party IP, and establishing proactive licensing relationships
- Drove the strategic direction of product marketing, emphasizing the value proposition to align with market reception
- Initiated beta audience testing, fine-tuning solutions to meet real-world demands and feedback
- Led the creation of a corporate-facing website, transforming it into a key resource and engagement platform
- Formulated comprehensive marketing plans focusing on corporate growth, customer onboarding, and partner engagement
- Achieved significant PR exposure in top-tier publications including Wall Street Journal, TechCrunch, and AdAge
- Managed content creation across various platforms, enhancing customer acquisition and brand visibility
- Maintained robust investor relations through detailed data analysis and transparent communication.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Formed senior leadership team through rigorous interviews and extensive candidate research.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Established team of motivated and highly skilled employees to help run business.
Education
Communications and Marketing -
- WMUH 91.7FM Music Director
- Extracurricular Activities: Lacrosse
- Research Project: Digital vs Physical Photography, Evaluating the early days of digital as we transform away from film and slide formatting
Skills
Digital MarketingSEO/SEM StrategiesEmail MarketingCRM: HubSpotLead GenerationChannel MarketingMulti-channel CampaignsContent CreationStrategic Planning
Key decision making
Analytics and SEO
Market planning and execution
Innovation
Cost Management
Branding
Campaign management
Certification
Hubspot Marketing Certification
Software
Marketing Automation Platforms
G4 Analytics
Volunteer
Chairman of the Board | City Of Raleigh Museum
District C Appointed Member | City Of Raleigh Community Engagement Board
Timeline
Director of Marketing - WorkDove
01.2022 - 08.2023
Director of Marketing - Lonerider Brewery
09.2018 - 11.2021
Co-Founder and Head Of Production - Zookies Cookies
12.2017 - 01.2023
Co-Founder and Head of Marketing - Source3 (Acquired by Meta)
10.2014 - 08.2017
Muhlenberg College - Communications and Marketing,