TOM SULLIVAN

• Execute Business Development (July 2024 - present), including managing a portfolio of over 30 Business Impact Partners.
• Manage Station Finances, including annual budget preparation.
• Lead Team of 4 Employees for Huntsville market and supervised 3 employees in different locations.
• Oversee and Lead Promotional Activities, including hosting WayFM booths at concerts and events.

Key Achievements

• After working several years in donor development while in Florida with WayFM, I was re-tasked to lead business development at my new WayFM post in Huntsville. After finishing the first quarter at 52% of business revenue goal, I improved to a second quarter finish at 79% and a third quarter finish at 89%.
• I added 3 new business impact partners at $1,000 per month each for various sponsorship packages.

• Executed Donor Development for Fort Myers market (8 years) and Tallahassee/Panama City markets (3 years), including managing a portfolio of over 150 major donors and prospects.
• Managed & Promoted Concerts, including negotiating deal terms for concerts with promoter and venue.
• Managed Station Finances, including annual budget preparation and implementing corrective strategies.
• Supervised Team of 5 Employees for Fort Myers market (9 ½ years) and Team of 1 for Tallahassee/Panama City markets (3 years).

Key Achievements

• Routinely exceeded on-air support campaign goals for Inspiration Funds (match money), including exceeding Dec 2022 goal by over $36,000 to finish at $66,000 and exceeding Feb 2023 goal by over $40,000 to finish at $73,693.
• Exceeded FY 21-22 Goal of $310,000 by 151% to finish at $468,437 raised.
• Exceeded FY 20-21 Goal of $225,500 by 178% to finish at $403,476 raised.
• Exceeded FY 19-20 Goal of $196,300 by 196% to finish at $387,470 raised.

• Managed 38-signal KTLF Network and 4 Signals for KTPL Moody Radio Affiliate, including overseeing staff of 12 employees.
• Planned & Executed Donor Development, including major gift fundraising, as well as on-air fundraising.
• Monitored Budget & Finances, including implementing corrective strategies.
• Cultivated Key Relationships with Ministry Colleagues and Community Partners, including representing ministry at concerts and business events.

• Broadcasted live afternoon drive airshift
• Managed production & traffic
• Developed giveaway & promotional campaigns
• Planned, coordinated and represented ministry at events
• Wrote & recorded promos
• Secured business underwriting support
• Maintained local website
• Developed new on-air features like “Church of the Week & “Journey to Health”

• Promoted to General Manager after 3 Months as Music & Program Director
• Managed staff of 14 employees
• Reviewed & oversaw budget
• Conducted fundraising activities
• Broadcasted live 3-hour afternoon drive airshift & interviewed artists
• Wrote & recorded underwriting spots and station promos

• Oversaw music playlist, including additions, changes and rotations
• Broadcasted live 3-hour afternoon drive airshift & interviewed artists
• Hosted praise & worship program
• Wrote & recorded underwriting spots and station promos

• Co-hosted morning show and later became live afternoon drive announcer
• Voicetracked airshifts & hosted praise & worship program

• Sold auto, home, life and commercial insurance policies, while cultivating and stewarding key client relationships.
• Managed 500K insurance agency, maintaining accurate records of client communications, transactions, policies, and other relevant documentation
• Functioned as liaison with community business colleagues, cultivating key business relationships.