Glenn (Tom) Waybright
Lead Product Marketing Specialist
Harrisburg,Pennsylvania
Summary
Dynamic product marketing professional with a proven track record at Phoenix Contact, excelling in target market identification and customer relationship management. Enhanced lead generation through strategic email campaigns, achieving notable conversion rates. Adept at collaborating with cross-functional teams and training junior staff, driving exceptional product support and customer retention.
Overview
25
25
years of professional experience
Work History
Lead Product Marketing Specialist
Phoenix Contact
03.2019 - 08.2025
- Utilized analytics tools to track website traffic patterns, identifying areas of improvement for better user experience and lead generation results.
- Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
- Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
- Established partnerships with complementary businesses to leverage synergies for mutual growth opportunities.
Product Specialist
Phoenix Contact
08.2000 - 03.2019
- Assisted with demonstrations for [Product or Service] to showcase functionality.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
- Trained and provided coaching to [Number] junior team members.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
Education
Associate of Applied Science - Electronics Technology
Berks Technical Institute
Wyomissing PA01-1996
Skills
- Target market identification
- Customer relationship management
- Social media marketing
- Product marketing strategy
Accomplishments
Promoted to Lead Specialist in Technical Support
Promoted to Marketing Specialist
Promoted to Lead Marketing Specialist
Excellence award in 2023
Timeline
Lead Product Marketing Specialist
Phoenix Contact
03.2019 - 08.2025
Product Specialist
Phoenix Contact
08.2000 - 03.2019
Associate of Applied Science - Electronics Technology
Berks Technical Institute
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