Tom Wilson

Solving complex problems regarding company culture, workforce communication, leadership, trust, and corporate values by offering solutions and technologies that span the complexities of the new hybrid work world.

• Monitored new app development, conducted primary research among target audience of chief culture/ HR officers and oversaw corporate finance initiatives.
• Infused and drove diversity practices into company culture, values and engagement initiatives to foster environment of inclusion and support.
• Developed PR plans, gathered and analyzed competitive data, led analyses and implemented recommendations to define, structure and execute app development.

• Motivated business partners to perform daily business functions.
• Oversaw public relations planning and administration, marketing functions, including social media posts on Facebook and Instagram.
• Worked with CEO to establish realistic budgets based upon costs and for successfully operating business.
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Consulted with customers to assess needs and propose optimal solutions.

• Delivered high-quality CEO support, identifying untapped vertical industry for sales acquisition.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Collaborated with marketing department to support client acquisition.
• Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.

• Introduced new methods, practices, and systems to reduce turnaround time.
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Worked with marketing team to create print and online advertisements to bring in new customers.
• Oversaw business budget planning and administration, accounting functions, purchasing, and payroll to handle financial needs.
• Trained and motivated contractors to perform daily business functions.

• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Led operational team in development, rollout, and management of new advertising, digital and public relations practice areas.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Prepared annual budget forecasts and monitored performance to meet organizational objectives.

Hired initially as VP, Chief Connectivity Officer; promoted six months into the job to President. Expanded agency operations and directed multi-discipline areas of creative, digital, social media and public relations bringing in an average of five accounts each year. Led strategic initiatives, strengthened staff development and high-level client engagements. Doubled agency revenue during tenure.

• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Prepared annual budget forecasts and monitored performance to meet organizational objectives.
• Supported digital management team for optimal performance.