Tomas Calderaro
Summary
Dynamic Brand and Communications Specialist with 5+ years of expertise in brand marketing and digital strategy. Skilled in creating and implementing integrated marketing strategies that enhance brand visibility and customer engagement. Demonstrated ability to collaborate with cross-functional teams to achieve measurable business outcomes. Committed to developing compelling brand narratives and fostering consumer trust in innovative technologies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Brand & Communications Officer
Terrabank
04.2024 - Current
- Developed and executed a digital marketing strategy that increased social media engagement by 55% and improved audience interaction metrics across all platforms.
- Designed and implemented automated workflows in HubSpot, enhancing client communication efficiency by 75% and streamlining email campaign management.
- Produced multimedia content, including graphics, videos, and infographics, leading to a 40% growth in brand reach within six months.
- Led the design and execution of the bank's annual report, resulting in an 85% increase in stakeholder satisfaction scores.
- Organized and promoted community and corporate events, boosting brand visibility by 30% and strengthening partnerships with local organizations.
- Spearheaded internal communication initiatives and employee engagement programs, achieving an 80% improvement in workplace culture and satisfaction.
- Partnered with cross-functional teams, including policy, communications, and product, to ensure brand alignment across all customer touchpoints.
Marketing Coordinator
Terrabank
03.2022 - 03.2024
- Conducted extensive market research to identify emerging trends and prospective customers in the financial industry.
- Collaborated with cross-functional teams to develop and evaluate marketing strategies aligned with business objectives.
- Managed brand consistency across all marketing materials and events.
- Coordinated the design, production, and distribution of sales support materials.
- Oversaw external communications, including email campaigns, newsletters, and social media strategy.
- Planned and executed company-wide events, improving employee engagement and workplace satisfaction.
- Led community engagement initiatives to strengthen Terrabank's visibility and local impact.
Marketing Manager
Cleanland LLC & Optimus Products
09.2020 - 03.2022
- Led brand positioning and managed promotion strategies to drive sales and customer acquisition.
- Designed and produced digital and print marketing materials to enhance brand visibility.
- Managed social media accounts, implementing strategies that increased audience engagement.
- Organized and executed event marketing initiatives, including trade shows, conferences, and expos.
Digital Marketing Manager
Toraldo Bistro
01.2019 - 02.2020
- Created and executed visual design strategies to strengthen brand presence.
- Developed and published high-quality digital content across platforms.
- Managed promotions and consumer engagement strategies to drive foot traffic and online visibility.
Education
Master of Business Administration (MBA) - Marketing Management
San Ignacio University
Miami, FL01.2024
Bachelor of Arts - Marketing Management
San Ignacio University
Miami, FL01.2021
Bachelor of Arts - Business Administration
San Ignacio University
Miami, FL01.2021
Skills
- Brand positioning and storytelling
- Multi-channel campaign development
- Go-to-market planning and launch management
- Stakeholder collaboration
- Community engagement and advocacy
- HubSpot CRM and marketing automation
- Social media strategy
- Multimedia content creation
- Google Analytics and performance reporting
- Adobe Creative Suite proficiency
- Canva design skills
- Visual design expertise
- Strategic planning and innovation
- Cross-functional leadership
- Data-driven decision making
- Communication and presentation skills
- Adaptability in regulated industries
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Websites
Certification
- MDC AI Google Certification, Coursera, 2025
- HubSpot Email Marketing & Workflow Automation
Accomplishments
- Received the Roaring 20's Award from the Vida y Exito Magazine being honored as one of the most successful Marketers in LATAM in his 20s
- Graduated Magna Cum Laude from MBA program
- Graduated Valedictorian Summa Cum Laude from the Bachelor Class of 2021
Timeline
Brand & Communications Officer
Terrabank
04.2024 - Current
Marketing Coordinator
Terrabank
03.2022 - 03.2024
Marketing Manager
Cleanland LLC & Optimus Products
09.2020 - 03.2022
Digital Marketing Manager
Toraldo Bistro
01.2019 - 02.2020
Master of Business Administration (MBA) - Marketing Management
San Ignacio University
Bachelor of Arts - Marketing Management
San Ignacio University
Bachelor of Arts - Business Administration
San Ignacio University