Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Tomi Pironti

Tomi Pironti

Sunny Isles Beach

Summary

Dynamic marketing professional with a proven track record at BNTouch Mortgage CRM, excelling in digital marketing and PPC strategies. Achieved significant traffic growth through targeted campaigns and enhanced brand visibility via SEO and content marketing. Strong analytical skills complemented by effective team collaboration drive successful marketing initiatives.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing Director

BNTouch Mortgage CRM
06.2020 - 06.2025
  • Implemented effective PPC campaigns, driving significant increases in traffic, leads, and conversions.
  • Boosted lead generation efforts by implementing targeted advertising campaigns.
  • Streamlined email marketing campaigns with targeted messaging, resulting in higher open rates and click-through rates.
  • Monitored online reputation management platforms, responding to reviews diplomatically to maintain a positive brand image.
  • Streamlined data collection processes for more accurate reporting and analysis.
  • Optimized web content using SEO best practices to increase search visibility and organic traffic.
  • Coordinated online promotional events such as webinars, resulting in increased audience engagement and lead generation potential.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Established a robust content marketing plan that elevated the brand''s thought leadership status within the industry.
  • Established a strong online presence through social media platforms, website updates, and blogging efforts – driving increased traffic, leads, and inquiries.

Marketing Manager

LocalSave
01.2016 - 05.2020
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Created content and promotional materials to drive engagement and conversions.
  • Directed SEO initiatives to improve organic search rankings for targeted keywords and phrases.
  • Analyzed website analytics to identify popular content themes and inform future blogging strategy decisions.
  • Enhanced user experience on landing pages by optimizing page load times, content relevance, and call-to-action elements.
  • Collaborated with cross-functional teams to align PPC strategies with overall marketing goals.

Digital Marketing Manager

Coral Springs Auto Mall
08.2012 - 01.2016
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Optimized content strategy across multiple channels to support search engine rankings, lead generation, and user engagement goals.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Reduced costs by negotiating event marketing rates, sponsorship rates, SEM and terms and contracts.

Education

Bachelor of Science - Computer Information And Sciences

Florida Atlantic University
Boca Raton, FL
06-2007

Skills

  • Digital marketing
  • PPC
  • Content Marketing
  • SEO
  • Email Marketing
  • Online Reputation Management
  • Marketing campaign development
  • Analytics
  • Advertising campaigns
  • Marketing Automation
  • Blog SEO
  • Link Building
  • CRM management
  • Social Media Management
  • WordPress

Certification

Meta Blueprint Certified

Google Adwords Certified

Google Analytics 4 Certified

Hubspot SEO & Content Marketing Certified

Timeline

Marketing Director

BNTouch Mortgage CRM
06.2020 - 06.2025

Marketing Manager

LocalSave
01.2016 - 05.2020

Digital Marketing Manager

Coral Springs Auto Mall
08.2012 - 01.2016

Bachelor of Science - Computer Information And Sciences

Florida Atlantic University

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