Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Tomi Pironti

Tomi Pironti

Sunny Isles Beach ,FL

Summary

Results-driven Digital Marketing Director with over 10 years of experience leading high-impact digital strategies across diverse industries. Proven expertise in developing and executing full-funnel marketing campaigns with a strong focus on PPC, SEO, and SEM to drive brand growth, lead generation, and ROI. Adept at managing high-dollor budgets across platforms including Google Ads, Meta, Bing, and LinkedIn. Skilled in leading cross-functional teams, optimizing performance through data-driven insights, and staying ahead of digital trends to maintain competitive advantage. Passionate about scaling digital ecosystems and delivering measurable business outcomes.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Chief Marketing Officer

Fundo
07.2024 - Current
  • Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
  • Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
  • Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Paid advertising campaigns on Meta, Google, and Bing platforms.
  • Created and executed successful content marketing campaigns, leveraging SEO best practices to drive targeted traffic and increase brand visibility.
  • Optimized data collection methods for increased accuracy and efficiency in reporting.

Marketing Director

BNTouch Mortgage CRM
06.2020 - 07.2024
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
  • Enhanced conversion rates with thorough analysis of ad copy, landing pages, and audience targeting.
  • Increased ad campaign performance by implementing effective PPC strategies and optimizing keyword bids.
  • Reduced cost-per-click for clients through continuous monitoring and adjustment of bidding strategies.
  • Analyzed website analytics to identify popular topics and areas for improvement in future content creation efforts for monthly blog clusters.
  • Enhanced intelligence operations by streamlining data analysis and reporting processes.

Marketing Director

LocalSave
08.2017 - 06.2020
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Proofread edited, and revised content as needed to maintain accuracy and high quality standards.
  • Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
  • Continuously tested new ad formats and features to enhance campaign performance.
  • Created compelling ad copy to increase click-through rates and conversions.
  • Developed effective landing pages, increasing conversion rates for PPC campaigns.
  • Provided detailed reports to clients on campaign progress, demonstrating value and transparency throughout the process.
  • Increased ad campaign performance by optimizing keyword selection and ad copy.

Education

Bachelor of Science - Computer And Information Sciences

Florida Atlantic University
Boca Raton, FL
06-2007

Skills

  • Digital marketing
  • Content marketing strategy
  • Keyword research analysis
  • Email marketing campaigns
  • Search engine optimization
  • Google analytics
  • Copywriting and editing
  • Data-driven decision making
  • Online reputation management
  • Marketing automation tools
  • Ad copywriting
  • Google ads expertise
  • Keyword research
  • Conversion tracking
  • Competitor analysis
  • A and B testing
  • Cross-channel marketing
  • Meta Ads
  • Bing Ads
  • PPC Expert
  • Blog SEO

Certification

  • Google AdWords
  • Hubspot
  • Meta Blueprint

Timeline

Chief Marketing Officer

Fundo
07.2024 - Current

Marketing Director

BNTouch Mortgage CRM
06.2020 - 07.2024

Marketing Director

LocalSave
08.2017 - 06.2020

Bachelor of Science - Computer And Information Sciences

Florida Atlantic University

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Tomi Pironti