Tomi Pironti
Sunny Isles Beach
Summary
Inventive and industrious Marketing Professional with expertise in digital marketing, new media, and SEO practices. Demonstrated history of capturing new markets through development of innovative and well-researched market strategies.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Fundo
Sunny Isles Beach
07.2025 - Current
- Developed engaging blog posts that increased user engagement on company website.
- Conducted competitor analysis to identify new content opportunities and gaps.
- Managed editorial calendar to ensure timely publication of all content pieces.
- Edited existing web pages to ensure accuracy and optimize content for SEO purposes.
- Developed comprehensive SEO strategies for diverse digital marketing campaigns.
- Conducted keyword research to identify opportunities for content optimization.
- Analyzed website performance using analytics tools to improve search rankings.
- Researched and analyzed industry trends to inform content strategy and direction.
- Social media teams to promote blog posts across platforms.
- Part-Time remote (evenings)
- Managed content calendar to ensure timely and relevant posts.
- Collaborated with marketing team to align social media campaigns with brand goals.
- Created visually appealing graphics and videos for social media posts.
- Engaged with followers, responding to comments and messages promptly.
- Monitored industry trends to keep content fresh and relevant.
Marketing Director
BNTouch Mortgage CRM
06.2020 - 08.2025
- Implemented effective PPC campaigns, driving significant increases in traffic, leads, and conversions.
- Boosted lead generation efforts by implementing targeted advertising campaigns on Meta, Google, and Bing.
- Streamlined email marketing campaigns with targeted messaging, resulting in higher open rates and click-through rates.
- Monitored online reputation management platforms, responding to reviews diplomatically, to maintain a positive brand image.
- Streamlined data collection processes for more accurate reporting and analysis.
- Optimized web content using SEO best practices, including on-page, off-page, and technical SEO, implemented daily.
- Coordinated online promotional events, such as webinars, resulting in increased audience engagement and lead generation potential.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- WordPress posting and management.
- Established a strong online presence through social media platforms and content marketing.
- Led cross-functional teams to execute integrated marketing campaigns.
- Managed content creation for promotional materials and client communications.
Marketing Manager
LocalSave
01.2016 - 05.2020
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Created content and promotional materials to drive engagement and conversions.
- Directed SEO initiatives to improve organic search rankings for targeted keywords and phrases.
- Analyzed website analytics to identify popular content themes, and inform future blogging strategy decisions.
- Enhanced user experience on landing pages by optimizing page load times, content relevance, and call-to-action elements.
- Managed social media campaigns to enhance brand visibility and customer interaction.
- Developed comprehensive marketing strategies for local promotions and community engagement.
Digital Marketing Manager
Coral Springs Auto Mall
08.2012 - 01.2016
- Managed social media 5 accounts for different dealerships, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, lead generation, and user engagement goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Reduced costs by negotiating event marketing rates, sponsorship rates, SEM, and terms and contracts.
Education
Bachelor of Science - Computer Information And Sciences
Florida Atlantic University
Boca Raton, FL06-2007
Skills
- Digital marketing
- Advertising campaigns: Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, and Tik Tok Ads,
- Content Marketing
- SEO
- Email Marketing
- Online Reputation Management
- AI Tools
- Analytics
- Working with Remote Teams
- PPC campaign management
- Data analysis
- Content creation
- Marketing Automation
- Blog SEO
- Link Building
- CRM management
- Social Media Management
- WordPress
Certification
Meta Blueprint Certified
Google Adwords Certified
Google Analytics 4 Certified
Google Digital Marketing & E-commerce Certificate
Hubspot SEO, Digital Marketing, and Content Marketing Certificate
Google Adwords Certified
Google Analytics 4 Certified
Google Digital Marketing & E-commerce Certificate
Hubspot SEO, Digital Marketing, and Content Marketing Certificate
Timeline
Marketing Consultant
Fundo
07.2025 - Current
Marketing Director
BNTouch Mortgage CRM
06.2020 - 08.2025
Marketing Manager
LocalSave
01.2016 - 05.2020
Digital Marketing Manager
Coral Springs Auto Mall
08.2012 - 01.2016
Bachelor of Science - Computer Information And Sciences
Florida Atlantic University