Tomi Zografos

Lowes.com (Formally TheMine.com/ATGStores.com)

04.2014 - Current

Increased website usability by redesigning user interfaces based on best practices in UX/UI design and web accessibility standards.
Conceptualized and executed compelling presentations that effectively communicated creative concepts to clients and internal stakeholders.
Transformed outdated websites into visually appealing, user-friendly experiences that increased site traffic and conversion rates.
Collaborated with copywriters to develop engaging content that complemented visual designs, resulting in a cohesive and impactful message across all marketing materials.
Continuously refined the creative process by seeking out feedback from clients and colleagues, leading to improvements in project outcomes and client satisfaction.
Spearheaded the development of a comprehensive style guide to streamline design processes, promote consistency, and facilitate collaboration among team members.
Mentored junior designers, providing guidance on design principles, software skills, and professional development opportunities.
Elevated event experiences by designing eye-catching promotional materials such as invitations, posters, banners; driving attendance numbers higher than previous years.
Collaborated with cross-functional teams to create cohesive marketing campaigns that increased brand awareness and customer engagement.
Implemented data-driven solutions by conducting user research, A/B testing, and incorporating feedback into iterative design improvements.

Similar Profiles