Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic
Tomislav Kelava

Tomislav Kelava

Doha

Summary

Dynamic Sales professional with a proven track record in retail sales, excelling in customer service and upselling strategies. Leveraged product knowledge to enhance client satisfaction and foster brand loyalty, achieving significant sales growth. Recognized for building strong relationships and delivering personalized recommendations that drive repeat business.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.


Overview

12
12
years of professional experience
1
1
Certification

Work History

Beauty Advisor

Abuissa / Blue Saloon
09.2022 - Current
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
  • Processed payments, entering sales in register for prompt customer service.
  • Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
  • Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
  • Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.
  • Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
  • Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
  • Maintained counter and display areas for cleanliness and organization.
  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
  • Developed comprehensive knowledge of various beauty brands'' offerings, enabling accurate suggestions based on specific requirements or preferences.
  • Helped customers feel relaxed and comfortable through conversation and personal relatability.
  • Actively promoted store events and promotions to encourage customer participation and drive sales growth.
  • Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
  • Met sales goals, supporting organizational health through consistent and reliable service.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Expanded clientele base by building strong relationships with customers through attentive listening and genuine care for their concerns.
  • Conducted regular cleaning duties to maintain a hygienic workspace compliant with industry standards.
  • Addressed customer inquiries promptly and professionally, resolving issues efficiently while maintaining a courteous demeanor.
  • Conducted informative in-store product demonstrations, leading to heightened consumer awareness of new releases.
  • Contributed to inventory management by accurately tracking stock levels and placing timely orders for replenishment.
  • Participated in professional development workshops to improve consultation techniques, ensuring industry-leading service.
  • Compiled and analyzed sales data to identify trends, informing strategic stocking decisions.
  • Managed inventory levels to ensure availability of best-selling items, minimizing stockouts.
  • Fostered welcoming store atmosphere, encouraging longer customer visits and higher spend per visit.
  • Trained new Beauty Advisors on product knowledge and customer service excellence, standardizing high service levels.
  • Assisted in visual merchandising, making product displays more attractive and shopper-friendly.
  • Organized in-store promotional events to introduce new products, driving foot traffic and engagement.
  • Resolved customer complaints with empathy and efficiency, preserving brand reputation.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Recommended complementary purchases to customers, increasing revenue.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Developed strong rapport with customers and created positive impression of business.
  • Monitored customers for signs of security concerns and escalated issues to management.

Assistant Store Manager

Azadea Group, Oculis Sunglasses store
04.2022 - 09.2022
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
  • Rotated merchandise and displays to feature new products and promotions.
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Walked through store areas to identify and proactively resolve issues negatively impacting operations.
  • Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Processed payments for credit and debit cards and returned proper change for cash transactions.
  • Created and maintained safe and secure work environments for employees.
  • Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
  • Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
  • Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
  • Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
  • Maintained positive customer relationships by responding quickly to customer service inquiries.
  • Provided weekly work schedules to employees to accommodate business demands and vacation requests.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Analyzed customer feedback and implemented strategies to improve customer experience.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Increased employee retention, training staff in effective customer service techniques and product knowledge.
  • Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
  • Provided support to store manager in budgeting processes, helping maintain financial stability for the business.
  • Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
  • Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
  • Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
  • Conducted regular performance evaluations of team members while providing constructive feedback resulting in enhanced productivity levels.
  • Developed and maintained strong relationships with vendors to facilitate timely product delivery.
  • Spearheaded staff recruitment efforts, interviewing candidates for open positions and selecting top talent to join the team.
  • Maximized profits by negotiating better deals with vendors and reducing shrinkage through loss prevention strategies.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Interacted well with customers to build connections and nurture relationships.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Reported issues to higher management with great detail.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.

Senior Sales Executive

Al Mana Sunglasses Division
02.2017 - 04.2022
  • Employed effective problem-solving techniques, increasing client satisfaction ratings.
  • Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
  • Exceeded sales targets by effectively managing a diverse portfolio of products and services.
  • Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
  • Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
  • Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
  • Established long-lasting relationships with key clients through effective account management and consistent communication.
  • Conducted thorough market research to identify emerging trends, enabling proactive adjustments to sales strategies as needed.
  • Coordinated participation in trade shows and conferences aimed at increasing brand awareness among potential clients and industry peers alike.
  • Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.
  • Delivered compelling presentations to prospective clients, showcasing the value of company offerings and driving business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Sales Consultant

NBK Power Sports
03.2013 - 02.2017
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Provided sales and customer service assistance to walk-in traffic
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.

Education

2 Years - Business And Marketing

Megatrend University
Serbia

Collage Diploma - Mathematics

9 May National Collage
Serbia, Nis
05-2011

Skills

  • Customer service
  • Organization and multitasking
  • Cash handling
  • Team collaboration
  • Upselling strategies
  • Sales expertise
  • Brand awareness
  • Attention to detail
  • Personalized recommendations
  • Payment processing
  • Customer needs assessment
  • Relationship building
  • Paperwork management
  • Relationship building and management
  • Merchandise restocking
  • Returns processing
  • Event promotion
  • Brand promotion
  • Cross-selling techniques
  • Appointment scheduling
  • Sales closing
  • Demonstration skills
  • Inventory control
  • Product knowledge expertise
  • Esthetics
  • Display arrangements
  • Report creation
  • Friendly and outgoing
  • Multitasking and organization
  • Time management
  • Empathy and patience
  • Active listening
  • Verbal and written communication
  • Conflict resolution
  • Visual merchandising
  • Trend awareness
  • Aesthetic sense
  • Reliable and responsible
  • Honest and dependable
  • Goal driven
  • Inventory and stocking

Accomplishments

  • Collaborated with in the development of MV Agusta Motorcycle Showcase
  • Supervised team of 5-7 staff members.
  • Collaborated with team of West Bay Racing Club in the development of Lusail circuit team for NBK Powered Sports
  • Collaborated with Intercontinental Hotel in the development of MV Agusta Motorcycle Showcase
  • Collaborated with team of Aspire Park Management in the development of Jet Sky project for Aspire.
  • Collaborated with team of Qatar Duty Free for their raffle price pooling 3 years in a row.
  • Part of team that won 2014 Harley-Davidson Best Dealer in MENA & SA region.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Achieved 15% yearly sales target through effectively helping with product knowledge and sales techniques.

Certification

  • Certified Marketing and Sales Training, Husquarna Moto - Austria


Languages

English
Bilingual or Proficient (C2)
Serbian
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Arabic
Beginner (A1)

Timeline

Beauty Advisor

Abuissa / Blue Saloon
09.2022 - Current

Assistant Store Manager

Azadea Group, Oculis Sunglasses store
04.2022 - 09.2022

Senior Sales Executive

Al Mana Sunglasses Division
02.2017 - 04.2022

Sales Consultant

NBK Power Sports
03.2013 - 02.2017

2 Years - Business And Marketing

Megatrend University

Collage Diploma - Mathematics

9 May National Collage

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Tomislav Kelava