TOM LAZAUNIKAS
Perkasie,PA
Summary
Dynamic and results-driven Creative Director with a proven ability to leverage innovative design and marketing strategies for brand growth and enhanced customer engagement. Expertise in cultivating strong relationships within the fashion industry to elevate brand visibility and market presence. Skilled in team leadership, project management, and creative direction, consistently guiding projects from concept to completion with a keen eye for detail and strategic vision. Committed to fostering innovative environments that inspire creativity and deliver exceptional artistic outputs.
Overview
16
16
years of professional experience
Work History
Creative Direction
McCann Worldgroup, Interpublic Group, Omnicom Health Group
10.2020 - 09.2025
- Oversaw creative art direction for major campaigns, ensuring cohesive messaging and visual elements throughout.
- Led brainstorming sessions that fostered innovative ideas and approaches, driving creative direction of projects.
- Implemented creative direction for photoshoots, resulting in unique and eye-catching images that met client specifications.
Creative Director
Aon Risk Solutions, Aon Affinity Insurance
10.2016 - 03.2020
- In the role as Creative Director at Aon I was responsible for the development, planning, sourcing and production of Aon visually engaging content. I developed print, direct mail, convention materials, sales aids, brand guidelines, posters, display banners, websites, apps, digital banners, social digital ads and more. I have created feature videos and training demonstration videos and product launches, as well as social event videos. I worked with project managers and stakeholders on a daily bases. I managed a team of 5 people, 3 graphic designers and 2 copywriters.
- Created and manage marketing budget
- Developed and implemented a comprehensive email marketing strategy
- Conduct customer, brand, and product market research initiatives
- Directed creative strategy and multi-channel, fully integrated re-branding campaign for complex, multi-business program, which resulted in:
- 33% increase in broker relationships in two years, YOY increase of 185% in site visits, YOY increase of 81% in email click-thru rate, 65+ leads from social media effort
- Re-launched website to modernize and optimize the online customer experience, promote and support new program brand and improve keyword search ranking, which resulted in:
- YOY increase of 125% in number of users, YOY increase of 116% in user sessions
- Led the development of a robust content marketing plan aimed to acquire new customers through the use of progressively personalized persona-specific messaging driven exclusively through digital marketing channels, which over a 12-week timeframe resulted in:
- 23,000+ impressions; 840+ engagements; 200+ followers to the LinkedIn company page
Creative Director
Brian Tierney Communication
01.2015 - 10.2016
- At Brian Advertising Agency I managed all print production and directed 4 national TV commercials for the World Meeting of Families in Philadelphia, I worked with outside vendors, and coordinated location shoots, managed budgets, and directed spots. I managed a team of 4 people, 3 graphic designers and 1 copywriter.
- Worked closely with the sales team to execute integrated marketing campaigns to close new accounts and increase customer retention
- My team and I spearheaded World Meeting of Families major marketing and PR initiative, “I’ll Be There,” which included the first PSA to ever feature a Pope, and branded collateral for businesses across the region. We led city-wide branding initiatives - the largest of its kind in 15 years - and the development of the Papal Visit Playbook, the revolutionary online guide for residents. Efforts resulted in a historic week, which delivered hundreds of thousands of visitors to the city and more than a billion media impressions worldwide.
Creative Director
RICG Advertising
02.2012 - 01.2015
- Strategized branding/design concepts that uphold the voice of the brand across all marketing channels
- Data-driven and goal-oriented strategizing for promotional calendars, content production, and all marketing initiatives throughout the year
- Proactive in exploring optimization opportunities across the customer journey, sales, customer satisfaction, and product development.
- Developed a 2 year email marketing program with Run Disney, working directly with Disney marketing team.
Creative Lead
MRM McCann
01.2011 - 02.2012
- Managed the company’s digital presence, including the website and social media accounts
- Optimized the company’s website for search rankings to increase traffic and generate leads
- Coordinated and attended company trade shows
- Developed marketing program for Bristol-Myers Squibb product Orencia.
Art Supervisor
ICC Lowe
12.2009 - 01.2011
- Managed the creation of professional marketing collateral including websites, emails, sell sheets, and sample kits
- Developed and implement a content strategy for the company blog and social media
- Hired and manage agency partners, consultants, and freelancers
- Developed product launch marketing program with Shire Pharmaceuticals ADHD product Vyvanse.
Education
BFA - Communications/Marketing
Skills
- Demonstrated revenue growth through digital marketing
- Proficient and experienced with LinkedIn, Facebook, and Google Ads
- Excellent communication and interpersonal skills
- Capable of working on and managing multiple projects independently
- Strong organizational skills and attention to detail
- Effective time management and the ability to meet deadlines
- Proficiency with Figma, XD, Photoshop, Illustrator, InVision, and Sketch
- In-depth knowledge of AI design Midjourney, ArtSpaceAi and ChatGPT
- Creative direction
Accomplishments
12 awards of Excellence Aon at the Benjamin Franklin Award for Direct Marketing Excellence (Bennys)
6 IMCA Showcase Awards of Excellence
Timeline
Creative Direction - McCann Worldgroup, Interpublic Group, Omnicom Health Group
10.2020 - 09.2025
Creative Director - Aon Risk Solutions, Aon Affinity Insurance
10.2016 - 03.2020
Creative Director - Brian Tierney Communication
01.2015 - 10.2016
Creative Director - RICG Advertising
02.2012 - 01.2015
Creative Lead - MRM McCann
01.2011 - 02.2012
Art Supervisor - ICC Lowe
12.2009 - 01.2011
Kutztown University of Pennsylvania - BFA, Communications/Marketing