Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Software And Tools
Timeline
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Tomoko Fukatani

Los Angeles,CA

Summary

Project Manager with a proven track record at H&M, driving marketing strategies that increased customer retention by 25%. Skilled in project management and cross-functional leadership, with expertise in budget management and strategic planning. Delivered impactful campaigns while fostering strong stakeholder relationships to achieve exceptional results.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Project Manager, Customer Activations and Marketing

H&M
03.2022 - 04.2024
  • Oversaw marketing strategies for 50+ store rebuilds and openings, developing cross-channel campaigns that boosted customer retention by 25%, engagement by 15%, foot traffic by 20%, and sales uplift by 15%.
  • Managed an average of 3-4 annual experiential campaigns with individual budgets exceeding $100K and guided national campaigns with a $1M budget, achieving 10% sales growth and a 20% increase in brand awareness.
  • Culivated robust internal and external relationships, coordinating with vendors, landlords, and diverse teams to ensure seamless project execution and delivery.

Store Designer / Development Planner

H&M
08.2009 - 03.2022
  • Directed planning and design for over 200 new and remodeled stores (North America & Japan), managing $2M-$20M budgets and boosting market share by 10-15%.
  • Managed projects end-to-end, from conceptual design through to successful store opening, collaborating effectively with architects, construction Project Managers, and MEP teams to uphold design consistency and quality standards.
  • Engineered sustainable and profitable store layouts, resulting in over 65% concept area utilization, a 10-15% increase in sales per square foot, and an accelerated ROI of 3-6 months.
  • Achieved a 90% on-time and within-budget delivery rate for all development projects through proactive risk management and strategic value engineering.

E-Commerce Team Support (Special Assignment)

H&M
04.2020 - 11.2020
  • Provided critical support to the E-commerce Controller and team, demonstrating adaptability and effective collaboration within a corporate environment during a rapidly evolving business landscape.
  • Utilized Power BI and Google Analytics to conduct in-depth KPI tracking and reporting, providing essential data-driven insights that informed strategic business decisions and optimized performance.
  • Coordinated diverse cross-functional tasks, including inventory management and campaign launches, demonstrating strong organizational skills and ability to manage multiple initiatives.
  • Ensured data consistency across platforms through quality checks on site performance and timely IT issue reporting.

Store Department Manager

H&M
11.2007 - 07.2009
  • Instrumental founding member of the H&M Japan start-up team, leading mass recruitment of over 200 and developing comprehensive training programs.
  • Orchestrated the successful back-to-back opening of two Flagship stores in Tokyo, achieving record-breaking sales figures and ensuring full operational readiness and team preparedness from launch.
  • Provided key store management team support for the successful launch of the first H&M store in Seoul, Korea, during a crucial 4-month assignment.

Education

Bachelor of Arts - Policy Studies

Kwansei Gakuin University
Hyogo, Japan

Architecture Coursework -

Waseda University - Art and Architecture School
Tokyo, Japan

Skills

  • Project management and coordination
  • PMP certification
  • Risk and budget management
  • Strategic planning and execution
  • Retail operations and store design
  • Construction administration and vendor management
  • Operational efficiency strategies
  • Marketing activations and brand awareness
  • Cross-channel campaign execution
  • Customer engagement strategies
  • Data analytics and reporting
  • Power BI and Google Analytics proficiency
  • KPI tracking and performance optimization
  • Leadership and communication skills
  • Cross-functional team leadership
  • Stakeholder engagement and communication
  • Presentation development skills
  • Problem-solving techniques
  • Change management expertise
  • Microsoft Office suite proficiency
  • Excel, PowerPoint, Asana, PlanGrid, AutoCAD, SketchUp, Adobe Creative Suite

Certification

Project Management Professional (PMP), Project Management Institute, 3958928, 10/01/24, 10/01/27

Accomplishments

  • Drove significant revenue and engagement growth: Led marketing for 50+ store rebuilds/openings, increasing customer retention by 25%, engagement by 15%, foot traffic by 20%, and achieving 15% sales uplift.
  • Managed high-impact marketing campaigns: Successfully oversaw 3-4 annual experiential campaigns with $100K+ budgets and national campaigns with a $1M budget, resulting in 10% sales growth and 20% brand awareness boost.
  • Spearheaded extensive retail expansion & renovation: Directed planning and design for 200+ new and remodeled stores across North America and Japan, managing budgets from $2M-$20M and contributing to 10-15% annual market share growth.
  • Optimized store performance and profitability: Created sustainable and profitable store layouts, achieving 65%+ concept area utilization, 10-15% higher sales per square foot, and a 3-6 month ROI.
  • Ensured exceptional project delivery: Consistently delivered 90% of development projects on time and within budget through effective risk management and value engineering.
  • Established critical foundational operations: Instrumental member of the start-up team for H&M Japan, leading mass recruitment of over 200 people and successfully opening two Flagship stores in Tokyo with record-breaking sales.

Languages

  • English
  • Japanese (Native)

Software And Tools

  • Microsoft Office (Excel, PowerPoint, Project)
  • Asana
  • PlanGrid
  • Power BI
  • Google Analytics
  • AutoCAD
  • SketchUp
  • Adobe Creative Suite

Timeline

Project Manager, Customer Activations and Marketing

H&M
03.2022 - 04.2024

E-Commerce Team Support (Special Assignment)

H&M
04.2020 - 11.2020

Store Designer / Development Planner

H&M
08.2009 - 03.2022

Store Department Manager

H&M
11.2007 - 07.2009

Bachelor of Arts - Policy Studies

Kwansei Gakuin University

Architecture Coursework -

Waseda University - Art and Architecture School

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Tomoko Fukatani