Brand storytelling & digital trends
Tomoko Murakami
Marketing, Communications & Engagement Professional
St. Augustine
Summary
Strategic and creative marketing and communications professional with over 10 years of experience in digital content, campaign management, internal communications, and social media strategy. Proven success developing multi-channel campaigns, managing content calendars, and collaborating cross-functionally to drive engagement and elevate brand presence. Passionate about mission-driven work, open-source culture, and storytelling that builds meaningful connections.
Consulting professional with strong track record in delivering impactful business solutions. Adept at strategic planning, data analysis, and process improvement. Known for fostering team collaboration and adapting to evolving project needs. Brings expertise in client relations, problem-solving, and driving measurable results.
Experienced with delivering strategic consulting services to enhance client business operations. Utilizes in-depth industry knowledge and analytical skills to identify and implement effective solutions. Track record of building strong client relationships and driving measurable results.
Overview
11
11
years of professional experience
5
5
Certifications
1
1
Language
Work History
Social Media, Brand & Engagement Consultant
Freelance
01.2023 - Current
- Built and maintained content calendars, developed digital assets, and delivered brand-consistent messaging for small business clients.
- Provided creative direction for photography sessions and social media promotions.
- Supported internal communication efforts and social campaigns for community-based organizations.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
Senior Project Officer, Internal Communications & Branding
VXI Global Solutions
11.2021 - 05.2025
- Spearheaded high-volume digital communications and content campaigns that improved employee engagement scores by 20%.
- Created blog-style newsletters, internal features, and multi-channel assets that resonated across a workforce of 5,000+ employees.
- Managed end-to-end strategy for recognition programs and CSR campaigns to boost culture and morale.
- Collaborated with cross-functional teams to develop branded recruitment content, leading to a 30% lift in applicant engagement.
- Developed comprehensive project plans, ensuring timely completion of milestones and deliverables.
- Delivered high-quality results on time and within budget by diligently monitoring progress against established objectives.
Digital Communications Specialist
HGS (Hinduja Global Solutions)
01.2014 - 01.2017
- Developed strategic content and social campaigns for B2B and B2C healthcare and consumer brands.
- Led the execution of global email marketing and social media series, driving awareness and engagement.
- Collaborated with creative and analytics teams to align content strategy with performance insights.
- Organized town halls, executive tours and other communication events.
- Analyzed social media performance to make data-driven decisions for optimizing engagement and reach.
Education
No Degree - Fine Arts
Illinois Central College
East Peoria, United States 05.2001 -
Skills
Certification
Digital Marketing Professional, Digital Marketing Institute + AMA
2023 All-In Awards - CA Short
Achieved a 90% login rate in the first three months of launching a recognition platform, boosting morale across remote teams.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Boosted employer brand perception by increasing VXI Global Solutions' Glassdoor rating from 3.2 to 3.8, leading a targeted strategy focused on employee engagement and online reputation.
Interests
Social psychology & consumer behavior
Photography & visual composition
Content Design
Anime & illustration
Dogs (Boerboel life!)
Travel & cultural exploration
Community building & engagement strategy
Languages
Japanese
Limited Working
Software
Google Analytics
Meta Insights
Excel/Google Sheets
Google Workspace
Survey Monkey
Zoom/Teams/Webex
Adobe Creative Suite
Canva
Quote
Digital is all about change and we told our teams early on to fall in love with change because we're going to need to evolve every year.
Angela Ahrendts
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsTeam Building / Company RetreatsPaid sick leavePaid time offWork from home option401k matchHealthcare benefitsAffiliations
- American Marketing Association
- Adobe Creative Community
Timeline
Social Media, Brand & Engagement Consultant
Freelance
01.2023 - Current
Senior Project Officer, Internal Communications & Branding
VXI Global Solutions
11.2021 - 05.2025
Digital Channel Planning and E-Commerce Strategy, Coursera
09-2021
Digital Leadership and Digital Strategy Execution, Coursera
09-2021
Digital Marketing Strategy and Planning Specialization, Coursera
09-2021
Digital Strategy and Business Opportunity, Coursera
09-2021
Digital Marketing Professional, Digital Marketing Institute + AMA
01-2021
Digital Communications Specialist
HGS (Hinduja Global Solutions)
01.2014 - 01.2017
No Degree - Fine Arts
Illinois Central College
05.2001 -
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