Toni Carruth, MBA, ACHE
Hammond,LA
Summary
Driven Business Development Executive with career history in multi-state distributed healthcare organizations and proven skill in hiring, developing and retaining high-performing teams. Motivating servant leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, project management and physician issue resolution with exceptional communication abilities. Highly dependable, emotionally intelligent, organized and proactive in leading strategic initiatives to drive profitable growth.
Overview
15
15
years of professional experience
Work History
Director of Business Development
Franciscan Missionaries of Our Lady Health System
2019.09 - Current
- Leader responsible for provider recruitment goals, optimizing provider onboarding experience, and developing business and marketing plans for Northshore Market of FMOLHS
- Aligns strategies and directs all business development activities for largest hospital in the state to support executive goals and strategic growth initiatives for FMOLHS's largest market and the health system
- Applies market knowledge and data to develop business for physician practices through internal and external initiatives
- Plans or supervises large event planning for Market President and employed Physicians
- Experienced in developing regional and state physician landscape, SWOT analysis and strategic plans
- Utilizes advisory board, LHIN, Tableau, Epic, Market solutions and other data to support plans
Regional Account Manager, Business Development
Ochsner Health System
2017.03 - 2019.09
- Trained, developed and mentored new regional business development managers and business development specialists for health system
- Managed all business development activities in the Northshore region to Southwest Mississippi
- Represented approx. 130 local Ochsner physicians and consistently exceeded growth goals set by Ochsner
- Monitored physician capacity and onboarding to ensure new physicians reach 95% capacity and 65th RVU percentile
- Project manager and physician leadership advisory council lead for partnerships
- Key Metrics for driving profitable growth to OHS: increases outpatient net revenue, visits, elective discharges, transfers, and cardiology and oncology unique patients.
Director, Physician Relations & Physician Recruiting
Louisiana Heart Medical Group & Louisiana Heart Hospital
2014.09 - 2017.03
- Senior leader who directed physician relations and business development for 134-bed hospital with rapidly growing medical group that consisted of 50 employed physicians
- Cultivated new patient business by marketing physicians and hospital services to unaffiliated physicians, urgent care facilities and hospital ERs
- Managed others
- Louisiana Heart filed Chapter 11 bankruptcy; Ochsner created a position for me.
Physician Liaison & Northshore Marketing Supervisor
Vital Link, A Home Care Company
2013.02 - 2014.09
- Managed liaisons on the Northshore and helped train & guide them to successfully manage their territories
- Team consistently exceeded goals
- Recruited from Vital Link to direct physician relations at Louisiana Heart Medical Group.
Physician Liaison
PrimeCare Home Health
2010.01 - 2013.02
- Opened new territory and exceeded sales goals every year
- Established relationships with physicians, social workers and nurses in multi-parish territory
- Presented company disease management programs to hospitals and clinics
- Presented to over 600 social workers at the 2011 LA Social Worker Convention
- Led monthly sales meetings and weekly sales calls
Education
MBA, Healthcare Administration -
Southeastern Louisiana University
Hammond, LA05.2018
Bachelor of Arts, Marketing -
Southeastern Louisiana University
Hammond, LA01.2004
Skills
- Strong established relationships and market knowledge
- Servant Leadership
- Teamwork
- Well Organized
- Competitive
- Open Communication
- Follow up processes
- Well respected in local healthcare communities
- Experienced with applying analytical tools like Tableau, SG2 Claims, LHIN and Unique patient data
- Advanced level with leader tools like Power Point, Excel, Microsoft Outlook, Word, Salesforce CRM
- Clinical knowledge of disease processes and medical terminology
- Executive Level reporting and presentations
- Physician Issue Resolution
- Advanced level with leader tools like Power Point, Excel, Microsoft Outlook, Word, Salesforce CRM
- Clinical knowledge of disease processes and medical terminology
- Executive Level reporting and presentations
- Physician Issue Resolution
Timeline
Director of Business Development
Franciscan Missionaries of Our Lady Health System
2019.09 - Current
Regional Account Manager, Business Development
Ochsner Health System
2017.03 - 2019.09
Director, Physician Relations & Physician Recruiting
Louisiana Heart Medical Group & Louisiana Heart Hospital
2014.09 - 2017.03
Physician Liaison & Northshore Marketing Supervisor
Vital Link, A Home Care Company
2013.02 - 2014.09
Physician Liaison
PrimeCare Home Health
2010.01 - 2013.02
MBA, Healthcare Administration -
Southeastern Louisiana University
Bachelor of Arts, Marketing -
Southeastern Louisiana University
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