Ambitious Marketing Executive/Trade Show Event Planner optimizing campaign performance to drive business success. Devoted market surveyor with established record of measurable customer engagement, coordinating lead generating campaigns and achieving notable revenue results. Superb people-skills and public relations experience. Business-savvy with excellent decision-making skills. Experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Committed professional provides excellent customer service and works to carry out events to highest of standards. Experienced in budgeting, vendor management and event promotion. Adept at problem-solving. Experience working with teams to accomplish short- and long-term project goals. Managed budgets and monitored project costs.
Hi, I’m
Toni Eskridge
Charlotte,NC
Summary
Overview
14
years of professional experience
Work History
3D Systems/LHH Recruitment, IncRock Hill, SC
Marketing Executive/Trade Show Events Executive
04.2022 - 01.2023
Job overview
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Coordinated staffing for various marketing events and industry conferences.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Proficient and skilled user of the Microsoft office suite and tools – including Excel, Teams, PowerPoint, SharePoint etc.
- Used Drupal for content management
- Project and Budget management through Smartsheets
- Superior written and verbal communication skills with an outstanding attention to detail
- Collaborated closely with graphic designers assisting with Adobe Suite, subject matter experts (SMEs), and technical staff to produce compliant, on-time proposals, and ABM
- Upload sales leads to an excel spreadsheet template for sales force load, Pardot Lightening trained for campaigns
- CRM record Salesforce
T. Nicole EnterprisesCharlotte, NC
Owner/Events Marketing Executive
05.2017 - 01.2022
Job overview
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Drove fan marketing outreach process by working with local communities and internal teams to drive ticket sales and interest.
- Maintained marketing calendar, project timelines, settlement reconciliations, and post-event recap summaries for concerts and events.
- Ran social media channels such as Twitter and Facebook to enhance audience engagement.
- Sourced advertising opportunities to place adverts in press or on the radio.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic for clients
- Demonstrated success in event or project management and proven knowledge of industry tools like Cvent, Certain, On24, Zoom, GoToWebinar, etc. platforms
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
ADP/DiversantCharlotte, NC
Executive Assistant
11.2016 - 02.2017
Job overview
- Processed travel expenses and reimbursements for executive team and senior management group.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Organized and coordinated conferences and monthly meetings.
- Screened calls and emails and responded accordingly to support executive correspondence.
- Board of Directors support and communication
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Transcribed meeting minutes to support sales, business development and senior management teams.
- Conducted research and analyzed data to provide detailed reports on various business topics.
- Used QuickBooks to produce monthly invoices, reports, and other deliverables.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Greeted arriving visitors, determined the nature and purpose of visit and directed individuals to appropriate destinations.
- Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
- Updated spreadsheets and created presentations to support executives and boost team productivity.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
Shutterfly IncFort Mill, SC
Executive Administrator/Social Media Manager/Public Relations Officer
09.2011 - 07.2016
Job overview
- Managed business management formats for social media such as Facebook, Twitter, and Instagram, monitoring marketing and related customer inquiries promptly
- Board of Directors support and communication
- Traveled PR assistant to establish and set up media releases for new product launches
- Coordinated as Human Resource assistant coordinating interviews, prescreening, and data entry further hire information such as direct deposit and tax forms
- Conducted training classes for agents that assist customers inquiring about bulk ordering and standard customer service responsibilities
- Arranged team meetings, staffing schedules, weekly overviews, and office administration duties
- Strategized and develop video content for client's website and social media publications.
- Trafficked advertisements to target audiences using specific algorithms for focused exposure.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Maintained current social media trends by attending professional conferences and webinars.
- Identified effective promotional methods and negotiated media through meticulous market research.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Supplied marketing expertise to all company departments.
- Created messages, position statements other corporate communications based on company's objectives.
- Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences.
Avenue ClothingHickory, NC
Assistant Store Manager
10.2008 - 08.2011
Job overview
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Developed and maintained strong relationships with vendors to facilitate timely product delivery.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Created and maintained safe and secure work environments for employees.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Mitigated business risks by working closely with staff members and assessing performance.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Education
Harding University High SchoolCharlotte, NC
High School Diploma
06.1996
University Overview
Skills
- C-Suite Travel Management
- Preparing Presentations
- ROI Analysis
- Event & Trade Show Management
- Social Media Management
- Graphic Design
- Digital Marketing
- Salesforce/Pardot Lightening
- Project Management
- Program Management
- Contract Negotiations
- Adobe Creative Suite
- Event Budgeting
- Public Relations
- B2B
- Cvent
- ABM
- Canva
- G-Suite
- MS Planner
- MS D365
- Concur
Timeline
Marketing Executive/Trade Show Events Executive
3D Systems/LHH Recruitment, Inc
04.2022 - 01.2023
Owner/Events Marketing Executive
T. Nicole Enterprises
05.2017 - 01.2022
Executive Assistant
ADP/Diversant
11.2016 - 02.2017
Executive Administrator/Social Media Manager/Public Relations Officer
Shutterfly Inc
09.2011 - 07.2016
Assistant Store Manager
Avenue Clothing
10.2008 - 08.2011
Harding University High School
High School Diploma
Similar Profiles
Nakisha HowellNakisha Howell
Accounts Payable Administrator at LHH Recruitment SolutionsAccounts Payable Administrator at LHH Recruitment Solutions
RAYMOND CLEVELANDRAYMOND CLEVELAND
Administrative Assistant at City of Evanston (LHH Recruitment Solutions)Administrative Assistant at City of Evanston (LHH Recruitment Solutions)
CHRISTIAN MCKINNONCHRISTIAN MCKINNON
Executive Recruiter at LHH Recruitment SolutionsExecutive Recruiter at LHH Recruitment Solutions
ARNAB KUNDUARNAB KUNDU
Lead Software Engineer/Sr. Software Engineer at Lowes'sLead Software Engineer/Sr. Software Engineer at Lowes's
ALEX THINNESALEX THINNES
Sr. Product Manager, University Platform Products at University of PhoenixSr. Product Manager, University Platform Products at University of Phoenix