Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Toni Knoop

Woodridge,IL

Summary

Experienced marketing professional with a track record of driving impactful campaigns and strategies. Thrives in team environments and excels at achieving measurable results. Specializes in digital marketing, brand management and campaign development. Recognized for reliability and adaptability, consistently meeting evolving business needs with high standards. Offers a global perspective with fluency in English and Spanish.

Overview

2025
2025
years of professional experience

Work History

Freelance Marketing Consultant

DiSanti Hicks & Partners
08.2013 - Current
  • Led strategic marketing initiatives for multi-national clients, delivering positive ROI through digital messaging and strategy development
  • Directed consumer-facing research for a US Tobacco brand enhancing brand communications and strategy
  • Oversaw brand and packaging development for a cannabis brand, demonstrating expertise in product marketing and launch strategies


Freelance Marketing Consultant

McDonald’s
  • Spearheaded digital app offers creation, surpassing departmental goals and significantly boosting revenue
  • Collaborated with Digital Field Marketing to develop innovative app strategies, enhancing consumer engagement and interaction
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Enhanced customer engagement with effective social media management and content creation

Freelance Marketing Consultant

Geometry Global
  • Developed Walmart-specific shopper marketing initiatives, resulting in increased sales of2-3%
  • Increased brand awareness by developing and executing targeted marketing campaigns
  • Executed multi-brand participation at the annual Walmart associate’s event through experiential execution of brand experiences
  • Developed strategy and execution for Dove sponsorship of an LPGA tournament in Bentonville highlighting the Dove Self-Esteem project
  • Unilever at Walmart (Personal Care, Hair, Food and Refreshments Brands along with Scale programs)

DIRECTOR, INTEGRATED PROMOTIONS & PARTNER MARKETING

REDBOX
01.2012 - 01.2013
  • Oversaw national and partner promotions driving an average increase of12% in revenue through execution across owned platforms (Email, web, social, mobile and kiosk)
  • Managed strategic partnerships with CPG brands and retailers, implementing core programming at retail
  • Partnered with the Sales Team to create, develop, and execute local marketing initiatives with regional retailers
  • Partnered with Analytics/CRM and content managers to identify optimal performance promotions

ACCOUNT DIRECTOR

LEO BURNETT
01.2007 - 01.2012
  • Client partner in various capacities across The Leo Burnett system including national and regional retail marketing, multicultural marketing, shopper marketing, consumer promotions
  • Developed and executed shopper marketing programs for various clients achieving strategic goals and fiscal responsibility
  • Led Hispanic shopper marketing programs through organic growth with retail facing clients Bush Beans and Mazola Oil and through retail project work for Sara Lee specific to their Hillshire Farms brand of lunch meats
  • National retail promotional lead for MillerCoors Import and Above Premium brands, National corporate Hispanic (Miller Lite) and Regional Texas initiatives
  • Managed and led the agency team to achieve flawless execution of all retail strategies while maintaining fiscal responsibility against combined budget of $4.1M
  • Worked collaboratively with other MillerCoors agencies to ensure brand and program strategies were aligned and on strategy
  • Leo Burnett Retail Marketing Practice
  • Lápiz, Hispanic Retail Marketing
  • Arc Worldwide

Education

Bachelor’s Degree - Foreign Language International Trade; Minor: Economics

Southern Illinois University
Carbondale, IL

Skills

  • Brand Strategy Development
  • Consumer Engagement Strategies
  • Campaign & Activation Management
  • Market Research & Insights
  • Cross-functional Collaboration
  • Budget & Resource Management
  • Integrated Marketing
  • Digital Strategy Development
  • Strategic Partnerships
  • Project management

Languages

Spanish
Professional Working

Timeline

Freelance Marketing Consultant

DiSanti Hicks & Partners
08.2013 - Current

DIRECTOR, INTEGRATED PROMOTIONS & PARTNER MARKETING

REDBOX
01.2012 - 01.2013

ACCOUNT DIRECTOR

LEO BURNETT
01.2007 - 01.2012

Freelance Marketing Consultant

McDonald’s

Freelance Marketing Consultant

Geometry Global

Bachelor’s Degree - Foreign Language International Trade; Minor: Economics

Southern Illinois University

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Toni Knoop