TONI LYN Davis

Provided leadership, direction, and resource stewardship to the organization's sales function globally. Accountable for overall sales organization goals, and for aligning sales objectives with firm business strategies

Key Achievements:

• Developed first national sales organization of 32 year old botanical company during pandemic eliciting YOY top line growth of 20%.
• Built and managed infrastructure of key marketing programs and systems to optimize marketing funnel.
• Created sales and marketing strategies for current and new product offerings.
• Strategic alignment and development of distribution channels for domestic and international accounts producing 13% growth within first 12 months.
• Selected and trained highly qualified team that included Sales Operations Manager, Brand Protection Manager, Regional Sales Managers, Inside Sales Representatives.
• Dotted Line oversight of Marketing Manager and Marketing team of 7 employees.
• Created and implemented digital platform for sales funnels including webinars, virtual educational training and social media netting 1000s in lead generation.
• Oversight of marketing team to deliver and implement marketing strategy across multiple channels, including but not limited to partnerships, conference events, webinars, and organic/paid media/social media.
• Evaluated impact of marketing programs, to ensure ROI.
• KPI reporting for measurement of ROI analysis on initiatives and marketing campaigns to support company's overall growth strategy.
• Collaborated with cross-functional teams to ensure all marketing initiatives were properly tested and timelines were met.
• Created partnerships with retail channels including Pharmaca, Amazon, and many associations growing top-line revenues by over 100% YOY.
• P&L- Forecasting and Budgeting of Multi-Million brand.
• Project lead of company brand, product line and marketing team to complete full transformation re-brand.
• New CRM implementation for funnels, lead generation, trending, forecasting and data analysis.

Strategic consulting group focused on supporting business owners within the health, wellness and natural products arena.

Launched this business agency firm to meet the growing need for health professionals to achieve financial success. Provided leadership and expertise to accelerate business development.

Key Achievements:

• Provided clients with customized business advice and expertise in practice development, program and product design, brand management, added revenue streams, P&L budgeting.
• Managed Marketing experts within website, SEO, Social Media Management and Nutraceutical Private Labeling.
• Facilitated training and development of sales and operations staff and focus-forward planning for growth.
• Specialized in sales strategies for all stages of business growth, netting high premium results.

Selected Projects: CV Sciences, The Whole Journey, Dr. Nancy Lins, Amy Holmwood Health, Level Sleep Inc., Biofield Healing Institute, & US/International Practitioners.

Key Achievements:

• Grew regions from 12k to $1M in sales within 12 months.
• Created robust sales plans and set territory quotas
• Designed and implemented advanced medical, clinical programming including detox and weight loss programs for patient education.
• Collaborated with senior executives to evaluate performance and develop strategies to expand revenue generation.
• Boosted market share by establishing sales channels, developing new products DTC and solidifying sales partnerships.
• Targeted prospects in other territories through careful research of competitor products, services and trends

Served as Multi-Unit Sales and Marketing Director, owning all aspects of $110M P&L management.

Key Achievements:

• Maximized results in sales revenue by 100% YOY.
• Selected, trained and mentored exceptional team members.
• Developed corporate outreach programs for successful growth.
• Collaborated with Marketing to design sales training academy.
• Hired, trained and managed revenue department team members and developed engaged, high-functioning performers
• Worked within core team to streamline business processes and internal controls, resulting in scalable and detailed set of procedures
• Developed strategic plans for day-to-day financial operations

Served as General Manager, directing all planning aspects of 114,000 sq. ft. luxury health club with revenues of +$30M annually.

Key Achievements:

• Earned highest EBITDA in 5 years through effective cost control, team and consistent growth of new and existing customer accounts.
• Responsible for growing team over 300 staffers and membership to highest levels.
• Managed all aspects of Sales and Marketing.

Served as Multi-Unit Sales Operations Director, owning all aspects of +$110M P&L management.

Key Achievements:

• Grew profits from $50M to $110M.
• Instrumental in growing private label nutritional products to $1M in one-year.
• Project Oversight of first 2 Hotel/Fitness Resorts in US.
• Maximized membership base to capacity at each property.
• Created sales strategies and customized programs to meet needs of specific market segments.
• Developed the LSI Sales & Operations Academy program.

• Owning all aspects of +$110M P&L management and global B2B account development
• Key Achievements:
• Grew from $50M to $110M
• Developed LSI Sales & Operations Academy program – an extensive sales and operations program which trained new hires, existing staff and industry participants
• Maximized membership base to capacity at each property
• Created sales strategies, protocols and SOPS customized to meet needs of specific market segments.

Served as Multi-Unit Sales Director, owning all aspects of +$30M P&L management and global B2B account development.

Key Achievements:

• Grew profits from $5M to $30M.
• Location growth from 3 to over 60 locations in 6 years.
• Director of General Managers, Marketing and Sales team.