Toni R. Huston
Summary
Passionate marketing leader with expertise in product management and strategic planning. Led initiatives that significantly improved customer experience, resulting in increased lead conversions and close rates. Proficient in data analysis and brand development, utilizing customer insights to refine marketing strategies and meet business goals.
Overview
13
13
years of professional experience
Work History
Director, Strategic Marketing & Brand Experience
Samsung NeuroLogica
01.2024 - 06.2025
- Lead the end-to-end commercial product management team, encompassing market requirement definition, product validation, commercialization, and go-to-market strategies.
- Established a robust VoC program, capturing structured and unstructured customer feedback across multiple channels.
- Spearhead strategic projects targeting recurring customer pain points, leading to a measurable increase in NPS.
- Utilize performance metrics to generate actionable insights, enhancing sales effectiveness, and content engagement.
- Craft and execute a comprehensive annual roadmap for product and brand marketing, aligning initiatives with overarching business objectives, and market trends.
- Develop and continuously refine lead generation strategies through data analysis, resulting in increased conversion rates and sales pipeline growth.
- Lead the execution of marketing campaigns, leveraging strategic partnerships with domestic and multinational dealers to effectively penetrate target markets and submarkets.
- Drive the creation of marketing collateral and messaging that aligns with the brand image, enhancing brand recognition, and customer engagement.
- Define and map comprehensive customer journeys for independent markets across multiple touchpoints, identifying key pain points, and opportunities for improved customer experience.
- Outline detailed customer personas through qualitative and quantitative voice-of-customer research, enabling the creation of personalized marketing strategies that increase engagement.
Director, Strategic Marketing & Brand Experience, Engineered Components
Barnes Group
11.2023 - 12.2024
- Led the 'Engineer Components' business unit’s product commercialization program, ensuring consistent brand messaging across all channels and platforms, and promoting products to strategically identified markets.
- Partnered with R&D and product development teams to align new offerings with customer needs and market trends, formulating go-to-market strategies across various target channels.
- Developed an addressable market measurement tool, implemented on Power BI, to support strategic decision-making.
- Provided data-driven recommendations to enhance sales effectiveness and content engagement, optimizing marketing strategies based on performance metrics, such as website KPIs, MQLs, and lead conversions.
- Devised comprehensive communication and content strategies for both traditional and digital channels, ensuring alignment with brand objectives and customer engagement goals.
Global Marketing Communications & Customer Experience Leader, Molding Solutions
Barnes Group
04.2021 - 10.2023
- Managed content and experiential marketing for six brands across five global markets.
- Executed multi-channel campaigns aligned with customer lifecycle stages, resulting in a 20% boost in lead conversions during major trade shows.
- Collaborated with cross-functional teams to define value propositions and develop go-to-market strategies, enhancing product adoption rates.
Marketing Manager (Americas) - Synventive Molding Solutions
Barnes Group
05.2017 - 04.2021
- Directed marketing content, customer events, trade show planning, external communications, and customer experience for North and South American regions.
Communications Assistant Manager - State & Local Public Policy
General Motors Company
08.2016 - 04.2017
- Served as lead communicator and media contact for all state and local public policy issues, including fuel economy, data privacy, advanced vehicle technology, dealer franchise agreements, and tax policy.
Grassroots Communications Analyst
General Motors Company
09.2013 - 07.2016
- Developed grassroots communications strategic plans and executed targeted campaigns to support GM's advocacy on state and federal legislation and ballot initiatives.
Government Relations Analyst
General Motors Company
06.2012 - 09.2013
- Composed written testimony and position papers for legislators and staff, outlining GM’s stance on issues and the impact of legislation on the automotive industry.
Education
Bachelor of Arts - Political Science, Nonprofit Leadership
Clemson University
Clemson, South Carolina08.2010
Skills
- Product management
- Data analysis
- Market research
- Go-to-market strategy
- Brand development
- Customer experience
- Voice of customer
- Strategic planning
Accomplishments
- Emerging Leaders Program at Barnes Group
- President's Award at Barnes Group
References
References available upon request.
Timeline
Director, Strategic Marketing & Brand Experience
Samsung NeuroLogica
01.2024 - 06.2025
Director, Strategic Marketing & Brand Experience, Engineered Components
Barnes Group
11.2023 - 12.2024
Global Marketing Communications & Customer Experience Leader, Molding Solutions
Barnes Group
04.2021 - 10.2023
Marketing Manager (Americas) - Synventive Molding Solutions
Barnes Group
05.2017 - 04.2021
Communications Assistant Manager - State & Local Public Policy
General Motors Company
08.2016 - 04.2017
Grassroots Communications Analyst
General Motors Company
09.2013 - 07.2016
Government Relations Analyst
General Motors Company
06.2012 - 09.2013
Bachelor of Arts - Political Science, Nonprofit Leadership
Clemson University
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