Toni Randle-Cook

• Write stories for broadcast news using data, interviews, public records, and information gathered from other journalists and reporters.
• Combine and simplify information from different sources into a coherent story.
• Help with all aspects of production, from coordinating graphics, to pulling elements, and conducting research.
• Brainstorm with news department to determine new topics and stories.
• Seeks out stories by pursuing other news organizations information periodically and write stories according to strict timelines.
• Maintain up-to-date knowledge of current events and industry trends.
• Edit and proofread scripts to maintain high standard of journalistic integrity.
• Apply understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.

• Created concise, eye-catching headlines and copy on topics of interest to Toyota North American Headquarters employees.
• Conducted extensive internet research to provide facts and statistics for articles and blogs.
• Researched industry-related topics by performing interviews and combing online sources.
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Took photos from different angles and perspectives to capture perfect images.
• Edited, toned, captioned, and uploaded photographs for publication.
• Assisted client with creative ideas for photography needs.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Organized material to research and complete writing tasks.
• Completed thorough research into assigned topics.
• Interviewed individuals by phone, video chat and in-person to write news stories.
• Attended events on behalf of the magazine.
• Followed company policies and editorial guidelines to craft thorough, well-written content.
• Developed and pitched story ideas to editors.
• Built, established and maintained relationships with sources.
• Photographed high-quality images of events and people for print and digital projects.
• Kept record of freelance hours and submitted monthly invoices.

• Collaborated with art department to create graphics which showcased stories.
• Prepared written and digital content for station website and social media platforms to promote stories and solicit viewer feedback.
• Generated, shot, and wrote stories for special projects department.
• Cultivated long-term relationships with individuals in public relations field through exceptional communication and interpersonal skills.
• Followed local events closely to immediately break interesting and critical stories.
• Managed news production with organized mindset, presenting cohesive sequences to audiences.
• Fact-checked breaking news pieces before putting information on air.
• Diversified storytelling techniques to match different content and keep audiences engaged.
• Reviewed and edited colleagues' scripts for improved flow and voice.
• Coordinated with producers and on-air talent to create program content, new ideas, and segments.
• Planned video shoots in studio and remotely by managing production through stages to completion.

• Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations, and difficult individuals to achieve objectives.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
• Supervised breaking news coverage and determined priority for stories within each broadcast.
• Presented production ideas and determined creative scenarios for production and delivery.
• Facilitated communication between production staff and other departments to synchronize work.
• Conducted meetings with staff to discuss production progress and to attain production objectives.

• Provided field producing during major events to gather and share reactions from individuals directly impacted.
• Planned and conducted research and pitched long-form stories to promote investigative news topics.
• Identified and secured multiple information sources for each story to provide accurate, credible news coverage.
• Conceptualized, pitched, assigned, and monitored stories from origination to broadcast.
• Developed original stories and curated content from national news organizations to provide wide variety of coverage.
• Transcribed interviews for news stories and wrote scripts for TV broadcasting based on interviews.
• Uploaded breaking news and updates to organization's social media and website accounts.
• Scheduled and managed daily editorial meetings for newsroom staff.
• Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
• Partnered with media executives to produce compelling stories.
• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or broadcast.
• Conducted live and taped interviews to obtain information.
• Collaborated with producers and management to develop newscasts, promotions, and teases.

* Hired as line producer for “News Central” in 2004 but was soon promoted to a management position

* News Central” centralized 10p & 11p newscasts aired in more than a dozen television markets across the U.S.

• Wrote informative, entertaining and interesting stories to offer variety of coverage to 11pm news audience.
• Delivered informative, relevant content by strategically managing stories and coverage.
• Developed schedules for production, editing, and duplication for timely delivery.
• Liaised with directors, actors, and other creative staff to successfully complete projects.
• Weekend general assignment reporting as needed.

• Head of the consumer/legal/investigative unit.
• Successfully managed a reporter, an associate producer, and a staff of volunteers.
• Produced at least two stories/daily in addition to reacting to any breaking news.
• Sorted through viewer e-mails, letters, and faxes to generate story ideas.
• Researched state laws to highlight in news stories.
• Worked with local Officials and heads of various departments/agencies.
• Helped resolve consumer complaints.