Toni Rondinelli
Sammamish,WA
Summary
Innovative Marketing Manager with 8+ years of expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Team builder and clear communicator with strong problem-solving and planning skills.
Overview
10
10
years of professional experience
Work History
Divisional Marketing Manager
Ingenix, A Division Of UnitedHealth Group
06.1999 - 02.2004
- Managed annual divisional marketing budget of $500K, balancing the cost-effective allocation of resources for maximum ROI.
- Collaborated with 3 inter-divisional teams and MarCom to ensure consistent branding across all company touchpoints and communications channels.
- Coordinated creative team and key stakeholders to generate dynamic marketing content and communication tools for promotional campaigns, conferences, seminars, and tradeshows.
- Analyzed and reported on KPIs to validate and track effectiveness of marketing campaigns via Salesforce, Saas CRM program.
- Mentored other intra-divisional cohorts on best practices and protocols to maximize productivity.
- Aligned consistent look, feel, and tone of marketing materials of merger-resulting assets.
Marketing Manager
Reden & Anders, Ltd.
10.1996 - 06.1999
- Led team of 5 marketing professionals to develop and implement fiscally-successful marketing plan on time and within $350K budget.
- Developed comprehensive go-to-market plans, outlining target audiences, messaging strategies, tactics, timelines and project budgets.
- Supervised creation of visually engaging collateral and marketing materials to support sponsored/national industry conferences, seminars, and tradeshows.
- Maintained project documentation, detailing assignments, budget status, in-progress work, and completed project milestones.
- Streamlined internal communication processes, resulting in more efficient project management.
Marketing Coordinator
PM2(Squared)
05.1996 - 10.1996
- Oversaw development of original company: logo; boilerplates; imagery; emails; and other collateral.
- Wrote and distributed press releases about product releases, industry partnerships, and awarded contracts to increase brand visibility.
- Managed "home-grown" CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually beneficial contracts and successful project delivery.
- Worked to build brand through securing industry speaking opportunities and publishing white papers of key staff.
- Researched Trademark and Servicemark stipulations.
Information and Referral Coordinator/Clerk
West Bay Home Health, Seton Medical Center
04.1994 - 10.1996
- Supported multiple Seton-affiliated Organizations, including: West Bay Home Health Services; the American Parkinson Disease Association; and the San Francisco Wound Care Center.
- Accurately assisted with medical records and data and bill processing.
- Streamlined referral process by implementing efficient tracking and communication systems.
- Enhanced patient and patient advocates' satisfaction with timely coordination of referrals and resources.
- Maintained a high level of accuracy in referral documentation, ensuring smooth transitions between healthcare providers.
Education
Bachelor of Arts - Political, Legal And Economic Analysis
Mills College
Oakland, CA05.2006
Skills
- Brand Development & Management
- Campaign Management
- Cross-Functional Collaboration
- Budget Administration
- Corporate Communications
- Public and Media Relations
- Strategic Planning
- Project Management
- Copyright and Trademark Experience
References
References available upon request.
Timeline
Divisional Marketing Manager
Ingenix, A Division Of UnitedHealth Group
06.1999 - 02.2004
Marketing Manager
Reden & Anders, Ltd.
10.1996 - 06.1999
Marketing Coordinator
PM2(Squared)
05.1996 - 10.1996
Information and Referral Coordinator/Clerk
West Bay Home Health, Seton Medical Center
04.1994 - 10.1996
Bachelor of Arts - Political, Legal And Economic Analysis
Mills College
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