Summary
Overview
Work History
Education
Skills
Affiliations
Professional Development
Hobbies and Interests
Timeline
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Toni Stinton

Summary

Accomplished professional with a proven track record offering uncommon and valuable expertise in navigating and driving strategic deals. Successful in obtaining, securing, and developing long lasting authentic relationships through out an organization. Resourceful and results-oriented driven to meet account objectives.

Overview

18
18
years of professional experience

Work History

Advisor

Firmly, Inc.
04.2024 - Current
  • Provided sales strategy for large partnerships that will significantly impact the growth of the company.
  • Prepared presentations to explain revisions, enhancements, and process improvements for mega deal.

Founding Team Member/VP of Sales

Fimly, Inc -
11.2021 - 04.2024
  • Built deep, long-term partnerships with key commerce stakeholders and brands through a collaborative approach that enabled merchants to design & deploy a highly impactful solution that fueled their return-on-ad-spend (ROAS).
  • Secured lucrative partnerships across the commerce space; including eCommerce platforms (Big Commerce, Magento, Salesforce), merchants (Lowes, Nordstrom, Victoria Secret), large banks and fintech actors (Synchrony, Chase, PayPal, Paze), social media platforms (Pinterest, Snap), CTV Ad Platforms (Roku, Hulu, Disney, ESPN, National Geographic) and major commerce influencers (Rachel Zoe).
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Drove marketing messaging, website build, and all email marketing communications.
  • Recruited key members of management team: CMO, CRO and Head of Operations.
  • Capital fundraising with key angel influencers.
  • Worked with founding team on strategy, business technology, sourcing, and legal for complex structuring and GTM issues.

Strategic Sales Executive

Fast
04.2021 - 11.2021
  • Fostered collaborative work environment within sales team to enhance knowledge sharing and achieve collective success.
  • Developed thorough understanding of competitors' offerings to position Fast.
  • Liaised with sales, marketing, and management teams to accomplish shared objectives.
  • Leveraged CRM tools to track account activity accurately, managing customer interactions proactively while optimizing lead follow-up strategies.
  • Delivered engaging presentations showcasing Fast, leading to increased interest from prospective clients.
  • Established trust-based relationships with clients by consistently delivering on promises made during negotiations or initial discussions.

VP, Strategic Sales (Individual Contributor)

Splitit
10.2020 - 04.2021
  • Hired to scale new large enterprise team
  • Built an enterprise GTM segmented by merchant GMV, AOV, and eCommerce platform.
  • Coordinated seamlessly with internal departments such as marketing, product development, and support teams to ensure unified approach to client satisfaction.
  • Utilized CRM tools effectively to track leads, monitor progress, and forecast future sales accurately.
  • Hired and managed a Business Development Representative to drive outreach and business growth.
  • Implemented targeted prospecting campaigns that resulted in increased pipeline of qualified leads for sales team.

Sales Specialist

ServiceNow Inc.
05.2019 - 10.2020
  • Built rapport with customers and assessed needs to make product recommendations and upsells.
  • Collaborated bi-weekly with Solutions Sales Engineer to strategize on assigned accounts, respond to client requests, and track follow up items.
  • Utilized SMEs to increase effectiveness of close and a seamless deployment.
  • Developed deep understanding of competitor offerings, enabling targeted marketing efforts.
  • Closed a significant EOY early renewal with Williams-Sonoma, Inc.

Advisory Consultant

Shoptelligence
01.2017 - 01.2019
  • Contracted to develop go-to-market strategy and model for enterprise retail clients.
  • Drove discussions for due diligence of company acquisition.
  • Delivered high-quality presentations to effectively communicate findings and recommendations to key stakeholders.

Strategic Enterprise Sales

Affirm
01.2016 - 01.2016
  • Hired as first enterprise merchant sales executive to help with GTM, establish, and scale a new team.
  • Active sales cycle with 15 of the top Internet Retailer 100 first 30-60 days.
  • Contributed to development of sales cycles for strategic brands team.
  • Coordinated company value proposition across various departments (finance, engineering, product and marketing) within the organization from business case to marketing/events.
  • Initiated airline platform integration discussion and contract.
  • Responsible for over $10B in sales pipeline and first enterprise deal ($1B) to sign and launch in less than 9 months.
  • Provided detailed product demonstrations, showcasing the value of Affirm's offering.
  • Conducted thorough merchant research to identify business opportunities and tailor sales approaches accordingly.
  • Mentored junior sales team members, sharing best practices, and providing guidance on complex deals.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.

Strategic Enterprise Sales

PayPal
01.2006 - 01.2016
  • Recruited to launch new travel vertical for PayPal
  • Signed all domestic airlines within 18 months United Airlines, Delta, Southwest, Northwest, US Airways, etc.)
  • Provided expertise on global deals for EMEA (KLM, LOT Polish Airline, Vueling, Air Italia) and APAC (China Air).
  • Signed largest global deal (Expedia) within PayPal history (2009).
  • Awarded STAR Award for rapid success and growth of travel vertical adding $100M + in new revenue.
  • PayPal team award for client upgrades.
  • Tapped as two key strategic sales reps to join “tiger team” with SVP of Sales to help take PayPal off-line and into the store– relocated to NYC.
  • Signed 50% of key deals, including largest POS in-store acceptance deal (10k locations) in 2012.
  • Closed two largest deals in 2014.
  • #1 performing team successfully closing over $3B in addressable online volume, new business clients included: Target, Expedia, United Airlines, Orbitz, Delta Airlines, American Airlines, Burberry, Macy's, Nordstrom, GAP, Staples, Burger King, Dunkin Donuts, TJ Maxx, Gucci, Abercrombie and Fitch, Southwest Airlines, Continental Airlines, GNC, American Eagle, Tory Burch, and J.Crew.
  • President's Club 2007, 2009, 2010, 2012
  • Accountable for expanding product/services footprint of new and existing enterprise merchant partners by offering new and innovative omni-channel payment solutions.
  • Responsible for strategic relationships through PayPal for eBay Inc.
  • Signed large omni-channel deals with Staples, Macys, Nordstrom and Target.
  • PayPalian Award 2007.
  • Q3 2007 Achievement Award winner - quarterly award granted to small number of people that made above and beyond contributions to the business.

Education

Bachelor of Science - International Marketing

Arizona State University
Tempe

Skills

  • Sales Process Optimization
  • Ethics and integrity
  • Deal Closing
  • Consultative Selling Techniques
  • Solution Selling
  • Customer Engagement
  • Interpersonal communications skills
  • Value-based selling
  • Rapport and relationship building
  • Sales strategy development

Affiliations

  • Holy Family Day Home
  • Nominated for Leukemia Society's Woman of the Year
  • Adoption Options
  • Mount Saint Vincent Children's Home
  • Children's Hospital

Professional Development

University of Denver, Master of Business Administration High Performance Management course

Hobbies and Interests

Yoga, health, travel, foodie, reading, and design.

Timeline

Advisor

Firmly, Inc.
04.2024 - Current

Founding Team Member/VP of Sales

Fimly, Inc -
11.2021 - 04.2024

Strategic Sales Executive

Fast
04.2021 - 11.2021

VP, Strategic Sales (Individual Contributor)

Splitit
10.2020 - 04.2021

Sales Specialist

ServiceNow Inc.
05.2019 - 10.2020

Advisory Consultant

Shoptelligence
01.2017 - 01.2019

Strategic Enterprise Sales

Affirm
01.2016 - 01.2016

Strategic Enterprise Sales

PayPal
01.2006 - 01.2016

Bachelor of Science - International Marketing

Arizona State University

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Toni Stinton