TONI Strollo
V.P. Of Marketing/ National Car Show Director
Lakeland,FL
Summary
Dedicate professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Qualified Marketing Executive with 24 years of experience in motorsport marketing. Proven successful in marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager. Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
20
20
years of professional experience
Work History
V.P. of Marketing/ National Car Show Director
Parella Motorsport Holdings
12.2014 - 04.2024
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Compiled product and customer data to generate informed profit projections.
- Supervised proposal development in response to RFPs within the market.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Collaborated with network executives to define and propel organization's mission and vision.
- Facilitated frequent feedback sessions with cast and crew to address concerns or suggestions throughout the production process.
- Mentored junior staff members in directing techniques, fostering professional growth within the team.
Circulation Manager
Vintage Motorsport Magazine
01.2004 - 12.2014
- Educated library patrons about policies for checking out materials and using resources.
- Developed and maintained comprehensive circulation reports, providing valuable insights into performance metrics for informed decision-making processes.
- Joined forces with teachers and administrators to support curriculum content, learning outcomes and student information needs.
- Worked with teachers to provide students with lifelong learning and research skills.
- Kept up-to-date records of materials, maintained inventory and corrected cataloging errors.
- Oversaw inventory management to ensure adequate stock levels, minimize waste, and maintain optimal efficiency.
- Collected and analyzed statistics on program data and usage using Excel.
- Responded to numerous reference calls daily, helping patrons with specific information needs.
- Increased circulation numbers by implementing strategic marketing initiatives and targeted distribution plans.
Education
High School Diploma -
Lake Gibson Senior High School
Lakeland, FL 05.2001 -
Skills
Creative Direction
Interpersonal Skills
Market Research Analysis
Sales Support
Event Planning
Customer Service-Oriented
Customer Segmentation
Special events planning
Program Development
Social Media Management
Problem-solving abilities
Email Marketing
Customer Retention Strategies
Marketing campaigns
Online and mobile consumer marketing tools
Professionalism
Influencer Marketing
Marketing Strategy Development
Brand-building strategies
Marketing Plans
Pickleball
I love to be active and busy
Timeline
V.P. of Marketing/ National Car Show Director
Parella Motorsport Holdings
12.2014 - 04.2024
Circulation Manager
Vintage Motorsport Magazine
01.2004 - 12.2014
High School Diploma -
Lake Gibson Senior High School
05.2001 -