Toni Wells-Roth
Palm Desert,CA
Summary
Business Consultant with a proven track record of delivering revenue growth, cost reduction, and market expansion for various industries, including entertainment, real estate, residential and commercial, intermodal development and operations, strategic management, technology information, and media. Developed effective growth strategies, conducted comprehensive market research, analyzed financial data, created and improved proposals, prepared and managed budgets, and engaged with stakeholders at all levels. I have additional experience in product development, production management, brand development and marketing, and experiential event activations, which I acquired from my previous roles. I have a dual bachelor's degree in Business Administration and Management and Government and Politics from George Mason University and an MBA from the same institution. I also hold certifications and licenses, such as CAR, NAR, BHGLAR, USTA, and CA Realestate Licenses, demonstrating my versatility and adaptability. I am also skilled in social networking, communication, negotiation, and teamwork, essential for building and maintaining relationships with clients, partners, and colleagues. Consultant serving the entertainment and creative industries Represented actors and actresses, production companies, and creative properties Developed career paths, negotiated contracts, and made deals with studios, production companies, brands, and networks Creative, results-oriented professional with over 15 years of experience spanning entertainment, fashion, and entrepreneurial startups Management, business development, branding, marketing, logistics, business planning, trademarking, manufacturing, events, product launch, and team hiring experience Unparalleled communication skills can quickly build rapport and professional relationships with clients Works well in culturally diverse environments and thrives under pressure and deadlines A detailed and creative eye for all things pop culture and trends
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director of New Business Development
CLEAR HOME DESIGN / HIDDIN
01.2018 - 01.2020
- Develop and implement growth strategies to achieve revenue goals
- Analyze current and past financial data, such as sales report strategies to cut costs and increase revenue
- Identify new market opportunities and perform market research to identify them
- Engage with executives to establish strategies for pursuing new opportunities
- Lead the team to achieve the identified opportunities
- Excellent communication skills with consistent daily interaction with shareholders, executives, and clients
- Create and improve proposals for existing and new clients
- Prepare the company budget and continually track expenses
- Ensure the company is on its way to hitting revenue targets
- Provide training and mentoring to members of the business development team
- Develop and deliver pitches for potential investors.
Chief of Staff
The Wells Roth Group
01.2012 - 01.2018
- Manage strategic planning, budgeting processes, and executive communication preparation
- Work with leaders to develop OKRs, ensure alignment & support measurement
- Lead a small team of Program Managers to provide oversight of business unit initiatives
- Manage rhythm and business unit cadences & align to company cadences
- Maximize the time of the Enterprise leadership team and the Enterprise GM
- Drive feedback loops & strengthen integration across the business unit and organization
- Lead continuous improvement in processes, tools, & cadences
- Support & champion continuous operational improvement and exploration
- Partner with leaders to build strategies and structures that can scale with the company & business unit’s growth
- Incubation of new initiatives as appropriate, spinning them off to other teams, winding them down entirely, and integrating our findings into future efforts
- Advocating for all Enterprise priorities, from Product to Sales to Solutions to Talent, especially when their leaders are not in the room
- Being a thought partner to the Enterprise GM
Entertainment Business Consultant
GIRLVISION
01.1994 - 01.2014
- AFTER ROMEO, THE SPHERE, SONY Pictures Corporation, BASSET VANCE Productions, Entertainment, and UNITED TALENT AGENCY, serving the entertainment and creative industries
- Represented actors and actresses, production companies, and innovative properties
- Developed career paths, negotiated contracts, and made deals with studios, production companies, brands, and networks
- Creative, results-oriented professional with over 15 years of experience spanning entertainment, fashion, and entrepreneurial startups
- Management, business development, branding, marketing, logistics, business planning, trademarking, manufacturing, events, product launch, and team hiring experience
- Unparalleled communication skills can quickly build rapport and professional relationships with clients
- Works well in culturally diverse environments and thrives under pressure and deadlines
- A detailed and creative eye for all things pop culture and trends
- Clients included AFTER ROMEO boy band, THE SPHERE movie, SONY Pictures
- Corporation, BASSET VANCE Productions, FORWARD Entertainment, UNITED TALENT
- AGENCY, THE WALT DISNEY Corporation, and others.
Project Management & Services Consultant
Shook Kelly Inc
08.2010 - 04.2011
- Worked with senior architectural and design teams on project management and execution of project timelines, spreadsheets, and deadlines
- Performed all duties as a point of contact (internal/external) for high-profile international clients, including Whole Foods, Harley Davidson, and Santa Monica Sea Food, Worked with senior architectural and design teams on project management and execution of project timelines, spreadsheets, and deadlines
- Performed all duties as point of contact (internal/external) for high profile international clients including Whole
- Foods, Harley Davidson, and Santa Monica Sea Food
Design Supervisor
01.2003 - 01.2009
- Design & remodeling firm for residential and small commercial clients
- Developed lifestyle environments
- Provided design guidance and sourcing of materials and subcontractors
- Managed several projects at one time
- Served as a liaison between clients and subcontractors
- Created spatial layouts and drawings of projects
- Provided design guidance and sourcing of materials
- Hired subcontractors
- Scheduled and created a timeline
- Responsible for budgeting and accounting of work before, during, and at the end of the project
- Managed overall supervision of all aspects of multi-faceted construction
- Projects ranged from remodeling of kitchens to entire home reconstruction., Design & remodeling firm for residential and small commercial clients
- Developed lifestyle environments
- Provided design guidance and sourcing of materials and subcontractors
- Managed several projects at one time
- Supervised multiple subcontractors
- Served as a liaison between client and subcontractors
- Created spatial layouts and drawings of projects
- Provided design guidance and sourcing of materials
- Hired subcontractors
- Scheduled and created timeline
- Responsible for budgeting and accounting of work before, during, and at the end of the project
- Managed overall supervision of all aspects of multi-faceted construction
- Projects ranged from remodeling of kitchens to entire home reconstruction
Education
MBA -
George Mason University
BA -
George Mason University
Skills
- Digital Marketing
- Data Analysis, Analytics
- Operations & Logistics
- Project Management
- Vendor Relationship Management
- Policy Management
- Tableau
- Excel
- SQL
- Google Analytics
- Influencer Marketing
- Project Budgeting
- Change Management
- Financial Modeling
- Risk Analysis
- Cost Analysis
- Financial modeling
Certification
NAR, National Association of REALTORS®
CAR, California Association of Realtors
USTA - professional / United States Tennis Association
- Licensed Tennis Trainer - 1992
- Certified Realtor, Nelson Shelton & Assoc 2004-current
Timeline
Director of New Business Development
CLEAR HOME DESIGN / HIDDIN
01.2018 - 01.2020
Chief of Staff
The Wells Roth Group
01.2012 - 01.2018
Project Management & Services Consultant
Shook Kelly Inc
08.2010 - 04.2011
Design Supervisor
01.2003 - 01.2009
Entertainment Business Consultant
GIRLVISION
01.1994 - 01.2014
MBA -
George Mason University
BA -
George Mason University
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