Toni Willhide
Fayetteville,NC
Summary
Dynamic individual with hands-on experience in digital advertising and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
24
24
years of professional experience
Work History
Campaign Performance Manager
Hennessy Automobile Companies
02.2021 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Manage annual marketing budget of 7.4M. Decrease overall marketing budget by 1.5M while increasing lead volume.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Digital Sales Consultant
Adtaxi
11.2017 - 02.2021
- Selling new business, maintaining and consulting current customers, building strong long-term partnerships, reviewing performance and making strategic recommendations to help increase business sales, service, and ROI, consistently reviewing data to help improve overall performance
- Drove revenue growth by consistently meeting and exceeding individual sales targets.
- Made President Club in 2019 growing revenue 2M in new business
- Continuously refined personal sales approach based on feedback from managers and colleagues, leading to increased close rates over time.
- Developed expertise in multiple digital marketing tools, staying current on industry advancements for continued professional growth.
Sales Marketing Manager
Dealer Digital Group, LLC
11.2015 - 10.2017
- Help Grow business, Close New Business, Train New Sales Associates, Start-up company helped to build process, Assisted in hiring, Worked closely with outside vendors
- Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decision making.
- Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
Automotive Interactive Specialist
The Press-Enterprise
01.2015 - 11.2015
- Managed over 20 client accounts, consistently delivering exceptional results while maintaining a high level of customer satisfaction.
- Created tailored reports highlighting digital campaign successes, challenges, and recommendations for future initiatives.
- Liaised with marketing team to create relevant digital communication collateral.
- Collaborated with cross-functional teams to successfully execute integrated digital marketing initiatives.
Sales Consultant
Target Media Partners
02.2013 - 01.2014
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Followed up with existing customers to provide additional support and address concerns.
- Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
- Managed over 15 accounts monthly
Interactive Specialist
Orange County Register
03.2011 - 11.2012
- New business development, specialized in interactive products, team selling with 10 account executive's, managing and up selling all digital automotive accounts
- Created tailored reports highlighting digital campaign successes, challenges, and recommendations for future initiatives.
- Enhanced digital strategies by analyzing data and developing innovative marketing campaigns.
New Account Sales Consultant
Orange County Register
07.2007 - 02.2012
- Managed a territory- responsible for growth in established and new business accounts
- Achieved success in multiple sales contests, securing prizes, bonuses, and opportunities to travel.
- Boosted sales revenue by cultivating strong client relationships.
Initiating outreach through cold calling to generate new business opportunities. - Added 25 New Account's
Education
Bachelor of Science - Business
University of Phoenix
Temecula, CA01.2022
Associate of Arts - Business Administration
Strayer University
District Of Columbia09.2018
Skills
- Competitor Analysis
- Marketing Analytics
- Time Management
- Problem-Solving
- Teamwork and Collaboration
- Multitasking
- Reliability
- Self Motivation
- Analytical Skills
Training
- Sales Skills Training 2005
- Strategic Sales Training 2006
- Laredo Sales Training 2008
- Google Analytics Certification
- Google Ads Certification
- Facebook Blueprint Certification
Timeline
Campaign Performance Manager
Hennessy Automobile Companies
02.2021 - Current
Digital Sales Consultant
Adtaxi
11.2017 - 02.2021
Sales Marketing Manager
Dealer Digital Group, LLC
11.2015 - 10.2017
Automotive Interactive Specialist
The Press-Enterprise
01.2015 - 11.2015
Sales Consultant
Target Media Partners
02.2013 - 01.2014
Interactive Specialist
Orange County Register
03.2011 - 11.2012
New Account Sales Consultant
Orange County Register
07.2007 - 02.2012
Bachelor of Science - Business
University of Phoenix
Associate of Arts - Business Administration
Strayer University
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