Tonia La

• Partnered with sales leadership to develop and execute the financial plan, ensuring alignment with organizational targets.
• Provided actionable insights on white space opportunities to drive revenue growth.
• Led the monthly close and forecast processes, training team members to deliver timely and accurate results within +/- 2%
• Analyzed deal margins, offering strategic recommendations to sales leaders to positively impact the P&L.

• Established partnerships with sales, technical sales, legal, and operations teams to ensure deal compliance and timely closures of at least a week before deadline
• Spearheaded deal restructuring initiatives to optimize revenue recognition and mitigate risk.

• Implemented processes within business unit to enhance order-to-revenue forecasting, gaining stakeholder buy-in.
• Advocated for project simplification and led successful implementation of an enterprise cloud software, with 100% users adoption

Senior Finance Manager (2012 - 2017) Finance Manager (2010 - 2012)

• Managed the company's P&L and revenue through detailed gross margin forecasting and variance analysis.
• Collaborated with cross-functional teams—Corporate, Sales, Product Operations, and Management to derive actionable insights from financial data.
• Worked closely with the pricing team to assess new product offerings and their impact on revenue and margins.
• Prepared gross margin analysis, detailing the impact of discounting, pricing changes, and product mix on overall financial performance.
• Led Finance initiatives for Sales and Operations Planning, enhancing forecast models and long-range planning capabilities.

Senior Financial Analyst
Data OnTap (2008 - 2010)

Engineering/Security BU (2006 – 2008)

• Conducted month-end close and forecast activities for spending, headcount, and capital expenditures.
• Participated in cross-functional teams to prepare and present P&L analyses for new product introductions.
• Collaborated with product management, operations, and engineering to establish new product cost and ASP targets.