TONIA WEBB
Los Angeles,CA
Overview
25
25
years of professional experience
Work History
Area Sales Manager
Geneo - Subsidiary of Lumines
Greater Los Angeles Area
03.2025 - Current
- Generate new business opportunities through targeted lead generation and prospecting.
- Present Geneo's technology, addressing customer needs, and successfully closing sales using the Challenger Method.
- Analyze market data to align offerings with customer needs and enhance competitive positioning.
- Conduct live demonstrations of Geneo products while providing comprehensive training for providers.
- Achieved recognition as one of the top 5 representatives for highest average sale.
Aesthetic Experience Manager
EVOLUS
Beverly Hills
11.2022 - 02.2025
- Developed and implemented strategies to increase customer satisfaction, and drive sales growth.
- Provided product information and clinical data to existing and prospective customers.
- Conduct edsales presentations and promotional activities to drive product adoption in territory.
- Served as resource for customers by staying informed on all relevant clinical data.
- Analyzed sales data to track revenue growth and implement necessary adjustments.
- Achieved 43% territory growth during onboarding; improved to 117% in 2023 and 131% in 2024.
Account Development Manager
DermaQuest
Greater Los Angeles
01.2020 - 10.2022
- Ranked 2nd, nationally, in annual sales of skin care products.
- Maintained strong direct sales relationships with physicians and professionals.
- Executed initiatives monthly and quarterly to drive sales effectiveness.
- Analyzed performance data to guide strategic decisions on account management.
- Educated service providers on professional product protocols and retail strategies.
- Participated in trade shows and events to enhance brand presence and engagement.
Account Development Manager
Jan Marini Skin Research
Greater Los Angeles Area
01.2018 - 01.2020
- Executed monthly and quarterly sell-thru initiatives while managing account business plans.
- Developed relationships with clients to enhance product awareness and loyalty.
- Educated service providers on protocols for professional backbar products and retail knowledge.
- Acquired new accounts through networking and strategic prospecting efforts.
- Achieved recognition as Top 10 in Organic Business and Top 5 in Massage Envy Account.
Business Development Executive
Murad LLC - Subsidiary of Unilever
LA
01.2014 - 01.2018
- Drove achievement of sales goals and territory growth.
- Developed quarterly business plans with account base, directors, managers, and buyers.
- Executed monthly education and sell-through events aligned with business strategies.
- Led initiatives to acquire new accounts and achieve over 10% growth in existing business.
- Achieved 110%+ attainment of sales and new business goals in 2015 and 2016.
- Ranked 2nd in national sales volume for consecutive years.
- Facilitated collaboration among stakeholders to enhance account management.
National Sales Manager
CND - Subsidiary of REVLON
01.2011 - 01.2014
- Managed distributor relationships with SalonCentric, division of L'Oreal and 4 IM distributor partnerships. Yearly sales of $12MM.
- Worked with distributors' buyers to plan and execute eventing and educational calendar.
- Managed 6 Territory Managers throughout nation to secure sales-out of sales-in actuals.
- Planned and executed 4 national market blitzes in key metro markets (NY, LA, Miami & Chicago) to increase salon certification and brand recognition. 5-day long, marketing blitz consisted of a team of 20, territory managers and education ambassadors.
- Quarterly sales and marketing presentations at national sub-distributor conferences (300+ attendees).
- Reason for Leaving: Revlon was moving Corp office to Florida, but I could not make the move due to obligation in California.
Account Executive
Dermalogica - Subsidiary of Unilever
San Fernando
01.2008 - 01.2011
- Drove aggressive growth and new business development for existing accounts.
- Conducted bi-monthly presentations at International Dermal Institute and Partnership Schools, targeting future business opportunities.
- Increased territory revenue from $800K to $1.3MM, ranking sixth in sales growth company-wide.
- Achieved eighth place in new account volume across the organization.
- Elected President of Dermalogica Sales Advisory Council in 2009.
- Recipient of Top Performance Award in 2008.
Regional Sales Manager
Wella Professional - A Procter & Gamble Company
01.2001 - 01.2008
- Managed team of 12 Sales Consultants across 1,260 accounts generating $22 million in revenue.
- Developed regional sales strategies to enhance market penetration in all territories.
- Created promotional calendar for fiscal year targeting beauty stores and boutiques.
- Delivered training programs to sales teams on product knowledge and effective techniques.
- Oversaw budget allocation for regional sales initiatives and campaigns.
- Conducted market analysis to identify trends and growth opportunities.
- Collaborated with marketing teams to align promotional activities with sales objectives.
- Accountable for developing AEs' business acumen, relationship building, and critical thinking skills.
Education
Master's degree - Communication Studies
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
Bachelor's degree - Communication Studies
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
Biological Science -
UNIVERSITY OF CALIFORNIA LOS ANGELES
Skills
- Sales forecasting and market analysis
- Territory management
- Lead generation
- Product demonstration
- Customer relationship management
- CRM expertise
- Account management
- Performance forecasting
- Negotiation skills
Websites
Coaching
Certified in professional virtual coaching
References
Professional references available upon request.
Timeline
Area Sales Manager
Geneo - Subsidiary of Lumines
03.2025 - Current
Aesthetic Experience Manager
EVOLUS
11.2022 - 02.2025
Account Development Manager
DermaQuest
01.2020 - 10.2022
Account Development Manager
Jan Marini Skin Research
01.2018 - 01.2020
Business Development Executive
Murad LLC - Subsidiary of Unilever
01.2014 - 01.2018
National Sales Manager
CND - Subsidiary of REVLON
01.2011 - 01.2014
Account Executive
Dermalogica - Subsidiary of Unilever
01.2008 - 01.2011
Regional Sales Manager
Wella Professional - A Procter & Gamble Company
01.2001 - 01.2008
Master's degree - Communication Studies
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
Bachelor's degree - Communication Studies
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
Biological Science -
UNIVERSITY OF CALIFORNIA LOS ANGELES
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