TONI HOLLOWAY

• Authored compelling, creative proposals and presentations in response to enterprise-level RFPs and won over $2M in new or renewed marketing contracts.
• Reached out to potential customers for business development and communicated with assigned accounts to set expectations. Negotiated and closed contract agreements with new clients.
• Managed, measured, tracked, and resolved 90% of customer issues to achieve timely resolutions.
• Coordinated with internal departments on implementation of new client business.
• Assumed ownership over aspects of team productivity and managed workflow to meet or exceed quality service goals.
• Developed new proposals, contracts, and procedures to attract more clients and streamline work operations.
• Devised questionnaires, surveys, and qualitative discussions to generate real-time data collection from target demographic.

• Led project proposal design, won DEI contract, and managed launch activities.
• Maintained schedules to meet key milestones at every project phase.
• Partnered with project team members to identify and quickly address problems.
• Communicated project plans and progress to key stakeholders and project contributors.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules, and conflicts.
• Role ~ compensation for proposal and presentation development win.

• Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
• Developed and implemented fundraising strategy to increase engagement and increase online giving by over 14% per year.
• Increased donations and supported university goals by developing new strategies and campaigns.
• Collaborated with marketing teams to develop communication plans and creative collateral.
• Built and maintained relationships with marketing, sales, and service partners to implement communication plans.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Maximized branding initiatives by strengthening campaign outreach and increasing inter-departmental communication between marketing and public relations.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Prepared or edited organizational publications such as alumni newsletters or donor reports for internal and external audiences.
• Exceeded goals with 66% donation increase over same previous period by delivering high-content, data-driven end-of-year campaign
• Used measurements and assessments to evaluate success of campaigns and communication materials and applied insight to future initiatives.

• Organized mission-centered donor cultivation campaigns & events and prospected high-impact benefactors for potential partnership.
• Designed and implemented donor identification, cultivation, and solicitation strategies and techniques.
• Assisted VP in all aspects of fundraising operations.
• Developed strategic plans for donation management, tax reporting, budget coordination, and benefactor communications.
• Cultivated advanced knowledge of donor and public relations, event planning, community outreach, and budget management.
• Prepared PowerPoint presentations for senior-level staff with attention to detail.
• Managed day-to-day business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
• Supervised staff and participated in hiring, training, and performance evaluations to establish and enforce policies and procedures for business functions.
• Facilitated creation of governance policies for adoption by all constituents.

Cum Laude

Cum Laude