Toni Rose Martinez
Cypress,CA
Summary
10+ years of professional experience in project and program management, process improvement, business analysis, customer experience, and marketing. Proven track record of success in leading cross-functional teams and implementing solutions. Has a diverse history of working in B2B, B2C, healthcare, technology, real estate, and insurance industries. Avid learner and passionate about staying on top of digital channel trends. Certified as a Scrum Master (CSM) and Project Management Professional (PMP). Committed to leveraging my expertise to drive impactful outcomes and contribute to the growth of a forward-thinking organization.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Process Improvement Project Manager
Epson America, Inc.
05.2023 - Current
- Responsible for managing the continuous improvement program for North and Latin America regions.
- Facilitate and plan monthly live trainings on various continuous process improvement tools including Lean Six Sigma and Kaizen topics
- Received 'Above and Beyond' Spotlight Award for leading launch of continuous improvement certification program
- Lead and plan virtual and in person corporate events with executive speakers and attendees of 100-300 people
- Responsible for managing the launch of new print products to market by working closely with product managers and cross-functional teams.
Marketing Manager
NTMR Holdings Inc.
06.2022 - 05.2024
- Developed and maintained product roadmap for CRM and automated marketing software
- Served as product owner for several initiatives geared towards improving digital marketing platforms
- Conducted competitive analysis and benchmarking reports in order to make recommendations for key business initiatives
- Worked closely with cross-functional teams to create and maintain marketing materials for sales presentations and client meetings.
- Supported company networking events and virtual educational programs
- Effectively communicated with stakeholders and end-consumers to proactively seek feedback in order to maintain product roadmap
Program Manager – Marketplace Exchange
Molina Healthcare
08.2018 - 08.2020
- Promoted to support Molina's Marketplace Health Insurance product development, strategy, Sales and Distribution, and Marketplace operations by
providing project management, web channel, in depth analysis, and gap analysis expertise. - Collaborated with business leadership and cross-functional teams to set priorities and identify key initiatives based on business needs to improve overall Marketplace program
- Led regular status meetings to ensure Marketplace program initiatives were on track and clearly communicated to various stakeholders and senior leadership
- Established a roadmap for several initiatives geared toward increasing membership
during Open Enrollment and decreasing attrition rate year over year - Successfully led a member retention initiative to coordinate and consolidate various payment outreach channels, including robo-calls, outbound calls, and
email that decreased attrition rate from 5% to 2%. - Provided program management expertise in lean Six Sigma strategies and agile methods, practices and execution.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
- Acted as the product owner for the Marketplace website redesign initiative
Project Manager – PMO / Customer Experience
Molina Healthcare Inc
05.2015 - 08.2018
- Spearheaded business-wide initiatives to improve Molina's self-service technology platforms with the goal to improve customer experience and save operational costs
- Led both technical and business teams from various cross- functional areas for end-to-end project scoping, initiation, development, testing, and implementation
- Identified plans and resources required to meet project goals and objectives.
- Managed timesheets and tracked multi-million dollar project budgets
- Provided detailed project status updates to stakeholders and executive management.
- Escalated risks to senior leadership and utilized risk management techniques to keep project health status on track
- Proficient in JIRA, P6, Power BI, and Microsoft Office Tools
- Facilitated cross-functional team meetings and provided clear direction and guidance to ensure project goals were met
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
Project Manager/Agile Scrum Master
Quadrant 4 Solutions
10.2014 - 05.2015
- Scrum Master at a start-up technology company selected to lead agile teams consisting of developers, QA, and product owners who were located both locally and internationally
- Facilitated workshops to collect project requirements and user feedback.
- Led initiatives to maintain and improve web platform that hosted numerous automotive websites, including Automotive.com and Motor Trend
- Coached team members on scrum practices and how to effectively utilize scrum application (JIRA) for implementation
- Supported Product Owners to write well-thought out user stories and prioritized user stories for each sprint
- Facilitated retrospective sessions with entire team to continually improve processes and quality of delivery.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Business Analyst
Molina Healthcare Inc
12.2012 - 10.2014
- Promoted as a Subject Matter Expert for Customer Experience team to analyze strategies and develop solutions for Molina's digital presence, including website, member and provider self-service portals, and online provider search
- Acted as a liaison between business stakeholders and IT to deliver key business initiatives
- Delivered competitive market analysis and researched consumer trends that impact long and short-term business strategies, specifically involving customer experience improvement
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Developed well-thought business requirements documents to clearly articulate business needs to IT teams
- Analyzed web data using Google Analytics and internal online reporting tool to understand customer behavior in order to provide recommendations for improving digital presence
- Documented and managed policy and procedures for website content management system
- Created data models to support decision-making processes.
Brand Management Marketing Intern
Molina Healthcare
02.2012 - 12.2012
- Supported projects to increase Molina's brand awareness and highlight
- Molina's mission statement across various marketing efforts
- Tracked and supported marketing needs for 8 health plans nationwide from the corporate office in California
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
Education
Bachelor of Science - Major Psychology, Minor, Biology
University of California, Irvine
Irvine, CA2011
No Degree - Travel Study Psychology And Art
King's College - University of Cambridge
Cambridge, England2010
Skills
- Program Management
- Project Management
- Process Improvement Initiatives
- Learning & Development
- Product Development
- Digital Marketing
- Project Planning
- Kickoff Meetings
- Change Management Process
- Operational Efficiency
Accomplishments
- Received Above & Beyond Spotlight Award for leading the launch of Epson's continuous improvement certification program for North and Latin America regions.
- Conducted trainings for over 100 people on Lean Six Sigma and Kaizen topics.
- Successfully led $1-2 Million dollar budget initiatives geared towards improving customer experience on digital channels at Molina Healthcare.
- Lead Program Manager on member retention initiative to consolidate and coordinate various payment outreach channels. Successfully decreased attrition rate from 5% to 2%.
- Achieved resolving 95% of product issues within the 30-day post-production support period of large website redesign initiative
- Launched automated digital marketing solutions to save time and efficiency from manual process
Certification
- PMP - Project Management Professional
- Certified Scrum Master - Scrum alliance
- Licensed Insurance Producer - California Department of Insurance
Entrepreneurial Experience
- Founded and managed a small business, Rose and Co. Insurance Agency, as a passion project focused on helping individuals learn about and seek insurance
- Created and offered education programs, policy management services, sales, and customer service
- Created and implemented business plans and financial projections to grow
the company - Executed digital and face-to-face marketing strategies to connect with
potential and existing clients - Managed and mentored a team of 3 and oversaw all aspects of operations,
sales, and client relations - Current involvement in this journey has tapered down due to seeking fulltime
employment to further develop skills and pursue new opportunities
Timeline
Process Improvement Project Manager
Epson America, Inc.
05.2023 - Current
Marketing Manager
NTMR Holdings Inc.
06.2022 - 05.2024
Program Manager – Marketplace Exchange
Molina Healthcare
08.2018 - 08.2020
Project Manager – PMO / Customer Experience
Molina Healthcare Inc
05.2015 - 08.2018
Project Manager/Agile Scrum Master
Quadrant 4 Solutions
10.2014 - 05.2015
Business Analyst
Molina Healthcare Inc
12.2012 - 10.2014
Brand Management Marketing Intern
Molina Healthcare
02.2012 - 12.2012
Bachelor of Science - Major Psychology, Minor, Biology
University of California, Irvine
No Degree - Travel Study Psychology And Art
King's College - University of Cambridge
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