Generated leads that resulted in $2mm+ in net new revenue within my first year at WITHIN/Brkfst.io, including clients such as Revlon, Guideline, and Nautica (SPARC Group).
Consistently met and exceeded sales goals as an individual contributor at WITHIN while simultaneously managing and motivating a team of 2-3 BDRs for Brkfst.io, a subsidiary of WITHIN.
Generated a pipeline of new business by leveraging relationships, conferences, events, and cold outbound lead generation tactics.
Attended industry conferences and intimate dinners with C-level executives at leading global consumer brands.
Principal Business Development Representative
GRIN Creator Management
Sacramento But Remote In Boise, ID
01.2021 - 03.2023
Effectively identified leads who would be a good fit to leverage a software solution for their influencer marketing.
Sourced $3M in pipeline and 35 logos resulting in $1M in new ARR.
In a sales organization of 120 I was the BDR of the month twice, and consistently a top 5 performer each quarter. I was promoted 3 times to Sr., Principal, and Mid Market BDR. I was featured in the BDR promotion video, found here! https://bit.ly/3L4QKHG
Trained new sales team members individually, and organization-wide on best sales practices, and how to identify a good fit for the platform.
Tenant Ambassador
Unico Properties
Portland, OR
01.2020 - 01.2021
Community Manager for a commercial building, where I'd plan digital and IRL activations for 3,200 tenants. Tenants included ADIDAS, Daimler, WebMD, and many more.
Marketing
Vacasa
Portland, OR
05.2015 - 01.2019
Conceptualized and executed on mass marketing campaigns where my efforts resulted in acquiring 70 vacation rental companies, and growing the company from 1,800 managed homes to 23,000, and securing $207M in funding.
I was Vacasa’s Employee Spotlight for July 2019. Here’s the video! Link: https://bit.ly/tonyspotlight
Education
Bachelor of Science - Finance
University of Idaho
Moscow, Idaho
05.2014
Skills
Influencer and creator partnerships
DTC creator programs and strategies
User Generated Content performance
Relationship, Referral, outbound, inbound, event, and conference based lead generation
Leading discovery calls to determine a level of alignment
Adding excitement and energy to a work place
Digital and Social Media Marketing
RFP and procurement process for marketing agencies
I always have a great pulse on industry current events
Software: GRIN Creator Management, Brkfstio (creator UGC platform), ChatGPT, MidJourney, Salesforce, Hubspot, Outreach, Apolloio, LinkedIn Sales Nav, and Adobe CC
Affiliations
Marathon Runner
Delta Sigma Phi Fraternity Alumni Committee member