Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tony Aiello

Bogota

Summary

Strategic leader with deep expertise in driving organizational growth and innovation. Proven track record in developing and executing high-impact strategies, fostering team synergy, and navigating complex business landscapes. Highly adaptable, excelling in collaborative environments and consistently delivering measurable results. Skilled in market analysis, competitive positioning, and change management. Experienced with strategic planning, business development, and market analysis. Utilizes comprehensive market insights to drive organizational growth and innovation. Track record of leading cross-functional teams to achieve strategic objectives and enhance operational efficiencies.

Overview

40
40
years of professional experience

Work History

Chief Strategy Officer (CSO)

ContactPoint 360
01.2018 - Current
  • Customer Experience (CX), AI Integration, Digital Transformation, BPO, SaaS Development, Market Expansion
  • As Chief Strategy Officer (CSO) at ContactPoint 360, I lead strategic planning, enterprise growth initiatives, and innovation efforts for a global customer experience (CX) and technology services provider. My role encompasses executive-level advisory and operational leadership, driving market expansion, AI implementation, and competitive differentiation across the Americas, Europe, and Asia.
  • Key Achievements:
  • Global Growth Strategy: Spearheaded ContactPoint 360's rapid scale-up, developing long-term strategies aligned with evolving CX trends and client expectations.
  • RFP Success: Led high-value public and private sector RFPs, securing multimillion-dollar contracts across government, healthcare, utilities, and tech sectors.
  • AI-Driven Transformation: Championed the integration of AI solutions for business value—delivering innovation and preparing clients for the next wave of technological advancements.
  • Proprietary SaaS Platforms: Led the launch of CP360’s proprietary workforce management (Schedulely), QA automation (Beyond QA), and AI-driven voice-to-text (V2N) solutions, reinforcing CP360’s position as a leader in tech-forward CX.
  • Cross-Functional Leadership: Collaborated across operations, sales, and marketing teams to unify CP360’s go-to-market strategy, accelerating time-to-value for clients.
  • Collaborated with executive leadership team in setting financial targets and budget allocations, achieving fiscal responsibility across all departments.
  • Secured strategic partnerships with external organizations, expanding company''s reach and enhancing brand reputation within the industry.

Chief Operating Officer and General Manager

Advertising Production Resources (APR)
08.2010 - 04.2014
  • Media Production Efficiency, Cost Optimization, Vendor Management, Global Operations
  • Directed global operations for APR, an advertising production consultancy managing $1B in annual media spend for Fortune 500 clients. Led teams across North America, LATAM, EMEA, and APAC, optimizing production processes and driving ROI across the media value chain.
  • Key Achievements:
  • Cost Savings: Delivered $100M+ in annual client savings through data-driven optimization across TV, print, digital, mobile, and experiential campaigns.
  • Client Engagements: Negotiated long-term contracts with global brands like Verizon, Microsoft, Exxon Mobil, and PepsiCo.
  • Tech Integration: Implemented digital asset management and creative operations platforms to improve transparency, reduce waste, and scale content reuse.

Chief Executive Officer

Mobile Accord, Inc. / mGive
06.2005 - 08.2010
  • Mobile Philanthropy, Nonprofit Strategy, Technology Innovation, Digital Campaigns
  • As CEO of Mobile Accord and its mGive division, I pioneered mobile giving technology, leading business development, marketing, public relations, and strategic partnerships to position mGive as the market leader in SMS-based philanthropy.
  • Key Achievements:
  • Market Leadership: Established mGive as the leading platform for mobile donations, securing agreements with 100+ major nonprofit organizations.
  • Disaster Response: Led Haiti earthquake relief efforts, raising $40M through mobile donations in partnership with the American Red Cross.
  • Tech Innovation: Expanded mobile giving technology to include QR codes, smartphone apps, and social media integration, scaling mGive’s reach.
  • Negotiated favorable contracts with suppliers and vendors, ensuring cost-effective procurement processes.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.

Various Roles

Jones Media Networks / Jones Intercable / GAC / MEU
02.1992 - 12.2004
  • 13 extraordinary years with Jones Media Networks, advancing through multiple leadership roles and contributing to the success of several flagship media brands, including Great American Country (GAC), Knowledge TV, and Mind Extension University (MEU). My journey within the company showcases my progression from entry-level roles to executive leadership, with a focus on national affiliate sales, distribution, and marketing.
  • Roles Held:
  • Vice President, Affiliate Sales & Distribution – Great American Country (GAC) | 1999 – 2004
  • Led national affiliate sales and distribution for GAC, growing the network from launch to 42M U.S. households. Negotiated 10-year carriage agreements with Comcast, Charter, Time Warner, DirecTV, and DISH Network.
  • National Affiliate Sales & Marketing Director – Knowledge TV | 1997 – 1999
  • Oversaw national distribution for Knowledge TV, the first U.S. cable channel to deliver accredited college courses through partnerships with 30+ universities. Expanded reach to 25M+ households.
  • Regional Director, Affiliate Sales – Great Lakes Region (MEU) | 1993 – 1997
  • Managed affiliate distribution across five Great Lakes states for MEU, securing carriage deals and expanding market presence through MSO partnerships.
  • Advertising Sales Manager – Local Cable System | 1992 – 1993
  • Led ad sales for a regional cable system, achieving growth by creating innovative ad sales packages and cross-platform promotions.
  • Excellent communication skills, both verbal and written.
  • Implemented sales forecasting methodologies, providing accurate revenue projections for informed decision-making by upper management.
  • Cultivated lasting relationships with vendors and suppliers, ensuring optimal pricing structures for products and services sold.

Various Roles

National City Bank, First Inter-regional Equity Corp, Advanced Cable Communications
01.1986 - 12.1991
  • My early career in finance laid the foundation for my leadership journey. As a Commercial Lending Officer at National City Bank, I gained invaluable financial expertise, understanding mergers and acquisitions and developing strong skills in business development and strategic management. Additionally, my time as a Licensed Series 7 Stockbroker at First Inter-regional Equity Corp. honed my analytical abilities and understanding of the financial markets. These experiences, combined with my role as an Advertising Sales Executive and Local TV News Anchor at Advanced Cable Communications, sharpened my communication and sales skills, which later played a crucial role in my success in top executive positions.
  • Worked effectively in fast-paced environments.
  • Proven ability to learn quickly and adapt to new situations.

Education

Bachelor of Business Administration - Management and Operations

Metropolitan State University of Denver

Skills

  • National Affiliate Sales Customer Experience (CX)
  • RFP Strategy
  • AI Integration SaaS Development Global Operations Cost Optimization
  • Marketing Technology (MarTech) Public-Private Partnerships Vendor Management
  • Strategic Sourcing Tech Innovation Nonprofit Strategy
  • Operational excellence
  • Data-driven decision making
  • Strategic partnerships
  • Organizational development
  • Innovation management
  • Growth strategies
  • Go-to-market strategy
  • Problem-solving
  • Analytical and critical thinker
  • Effective communication
  • Team collaboration

Timeline

Chief Strategy Officer (CSO)

ContactPoint 360
01.2018 - Current

Chief Operating Officer and General Manager

Advertising Production Resources (APR)
08.2010 - 04.2014

Chief Executive Officer

Mobile Accord, Inc. / mGive
06.2005 - 08.2010

Various Roles

Jones Media Networks / Jones Intercable / GAC / MEU
02.1992 - 12.2004

Various Roles

National City Bank, First Inter-regional Equity Corp, Advanced Cable Communications
01.1986 - 12.1991

Bachelor of Business Administration - Management and Operations

Metropolitan State University of Denver

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