Dynamic senior management professional and national sales trainer with extensive experience in new construction sales, poised to deliver a unique blend of skills, energy, and creativity to a respected home builder. Expertise in navigating complex challenges through strong problem-solving abilities and a proactive mindset ensures the achievement of organizational goals. Adaptability and innovative thinking consistently lead to measurable results, aligning efforts with the company's strategic vision. Committed to making impactful contributions that drive success and promote sustainable growth within the organization.
Hi, I’m
Tony Ammirato
Folsom,CA
Summary
Overview
19
years of professional experience
1
Certification
Work History
Discovery Homes
Vice President and Broker of Record
07.2024 - Current
Job overview
- Led 6 separate cross-functional teams of professionals to drive strategic initiatives and achieve organizational sales goals for our new home sales division.
- Fostered relationships with key in-house team partners, including third party preferred lenders or vendors, to align objectives and ensure the overall success of each new home community.
- Analyzed housing market trends and competition analysis to best position ourselves for active new home communities and to identify growth opportunities for future new home communities.
- Created a broker outreach program specific to educating realtors on the value of, and how to effectively, work with home builders.
- Created a series of home buyers webinars designed to drive traffic by educating buyers on the value of working with home builders in a buyers market.
- Collaborated with external partners to leverage industry insights and relationships to foster the unique market position for each individual new home community..
- Led 6 separate cross-functional teams for the successful completion of grand opening events, promotional events, and broker outreach events which resulted in increased sales activity.
- Demonstrated proficient leadership skills to motivate employees and build competent community sales teams that want to grow with the company.
- Collaborated with the senior management team to develop strategic initiatives and long term goals unique to our company objectives and/or individual communities.
- Built high-performance teams through effective recruitment practices focused on competency combined with ongoing weekly training and performance based management processes.
- Increased company growth through collaboration with the sales and marketing departments to create and execute targeted sales campaigns.
- Ensure regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
- Provided strong leadership to enhance team productivity and morale by "leading from the front" with real time training with real time customers.
- Implemented the operational standards, policies and procedures per our company guidelines and culture.
- Boosted team member productivity by enhancing team building exercises and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning all sales and marketing activities.
- Conducted annual performance evaluations and quarterly performance based goal sessions to keep all team members motivated and in alignment with the company/community goals.
- Executed appropriate staffing and budgetary plans to align with staffing expectations and the projected income expectations based on the community absorption rate.
- Held weekly team trainings and monthly team meetings to create/review marketing plans and strategies to drive sales.
- Established and maintained strong relationships with customers, vendors, lenders, title companies, realtors, the Multiple Listing Services, the Association of Realtors, the Building Industry Association, and numerous other strategic partners.
- Initiated strategy to drive company growth and increase market share and profitability.
- Mentored senior management, fostering leadership skills and promoting a culture of continuous improvement.
The Ryness Company
Vice President
01.2020 - Current
Job overview
- Led 9 separate cross-functional teams of professionals to drive strategic initiatives and achieve organizational sales goals for our new home residential developer clients.
- Developed and implemented over 30 comprehensive sales and marketing strategies specific to the needs of each builder client to enhance operational efficiency and achieve their company sales goals.
- Fostered relationships with key in-house team partners, including third party preferred lenders or vendors, to align objectives and ensure the overall success of the project.
- Analyzed housing market trends and competition analysis to identify growth opportunities for current and/or potential clients.
- Created a new home sales training program designed to educate realtors on the value of, and how to effectively, work with home builders.
- Oversaw budget management, optimizing resource allocation for maximum impact on staffing capabilities and performance.
- Collaborated with external partners to leverage industry insights and relationships to foster the unique market position for each individual new home community..
- Led 9 separate cross-functional teams for the successful completion of grand opening events, promotional events, and broker outreach events which resulted in increased sales activity and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent community sales teams that want to grow with the company.
- Collaborated with the senior management team of each developer client to develop strategic initiatives and long term goals unique to their company objectives and/or individual communities.
- Identified opportunities to improve business process flows and productivity by having a vast array of past client experience and procedure's to draw from.
- Built high-performance teams through effective recruitment practices focused on competency combined with ongoing weekly training and performance based management processes.
- Increased company growth through collaboration with the sales and marketing departments to create and execute targeted sales campaigns.
- Ensure regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
- Provided strong leadership to enhance team productivity and morale by "leading from the front" and personally selling over 60 homes on behalf of my team while training in real time with real time customers.
- Implemented each individual clients operational standards, policies and procedures per their company guidelines and culture.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Boosted team member productivity by enhancing team building exercises and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning all sales and marketing activities.
- Conducted annual performance evaluations and quarterly performance based goal sessions to keep all team members motivated and in alignment with the company/community goals.
- Executed appropriate staffing and budgetary plans to align with client staffing expectations and the projected income expectations based on the community absorption rate.
- Held weekly team trainings and monthly team meetings to create/review marketing plans and strategies to drive sales.
- Evaluated and serviced hiring, firing, and promotions requests from clients for their communities.
- Established and maintained strong relationships with customers, vendors, lenders, title companies, realtors, Multiple Listing Services, Association of Realtors, Building Industry Association, and numerous other strategic partners.
- Represented The Ryness Company and our developer clients at industry events.
- Cultivated a company-wide culture of innovation and collaboration by creating multiple new business models that adapted to market conditions and created a wider client base.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Initiated strategy to drive company growth and increase market share and profitability.
- Oversaw divisional marketing, advertising and new product development.
- Created succession plans to provide continuity of operations during leadership transitions once our contract with a developer client was close to expiration.
LGI Homes
Sales Manager
07.2019 - 07.2020
Job overview
- Developed and executed strategic sales plans to enhance market share and drive revenue growth.
- Led cross-functional teams to optimize sales processes and improve customer engagement initiatives.
- Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
- Mentored junior sales staff, fostering team development and enhancing overall performance metrics.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Conducted regular performance assessments to identify areas for improvement within the sales team.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Increased sales revenue by developing sales team members and implementing effective company sales strategies "The LGI Way."
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased sales revenue by developing and implementing effective sales strategies.
The Ryness Company
Regional Sales Manager
10.2012 - 07.2018
Job overview
- As Regional Sales Manager I am responsible for recruiting, training, staffing, creating marketing strategies, completing weekly reports, working closely with builder clients, and managing new home community sales teams.
- Additional responsibilities would include conducting market studies, managing marketing/staffing budgets, managing/procuring preferred lender relationships, and participating in local Builders Industry Association (BIA).
- The Ryness Company is one of the Nation's largest brokers servicing needs of residential real estate developers.
- Developed and implemented regional sales strategies to enhance market presence.
- Led over 35 separate cross-functional teams to drive successful product launches across multiple territories with multiple product types.
- Analyzed market trends to identify growth opportunities and adjust sales tactics accordingly.
- Built and maintained strong relationships with key clients to ensure customer satisfaction and retention.
- Trained and mentored junior sales staff, fostering a culture of continuous improvement and excellence.
- Collaborated with marketing teams to create targeted promotional campaigns that boosted brand awareness.
- Conducted regular performance reviews, utilizing data analytics to optimize sales team effectiveness.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Organized promotional events and interacted with community to increase sales volume.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Prepared sales presentations for clients showing success and credibility of products.
- Implemented over 30 innovative sales strategies that successfully penetrated either new demographics or new markets, boosting regional brand recognition.
- Executed multiple successful promotional events and trade shows as lead host or event sponsor.
- Executed over 30 successful marketing campaigns to generate new business and build a realtor referral base
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
Guardian Home Brokers LLC
Regional Sales Manager
01.2012 - 10.2012
Job overview
- As the Northern California Regional Sales Manager, I was responsible for all aspects of the operation that were post rehabilitation.
- My responsibilities included sales, marketing, team building, escrow tracking, team management, property management, loss mitigation, project identification, and daily / weekly reporting.
- In addition, I procured multiple joint venture relationships with preferred lenders and worked closely with our sub-contractors to clear all property conditions necessary for a successful close of escrow.
- During my time as Regional Sales Manager the overall sales production increased by over 70%.
- Guardian Home Brokers LLC is a former home builder turned “flipper” with the changing real estate market.
CAM Properties / DMC Developers
Sales and Marketing Director
07.2006 - 06.2009
Job overview
- As the Sales and Marketing Director I was responsible for all retail aspects of the operation.
- My responsibilities included team building, project / property management, market analysis, creating mixed media marketing campaigns, writing all ad copy, radio and television production, creating sales presentations, hosting seminars, community outreach projects, event sponsorships, off site booth displays, live radio remotes, working with affordable housing agencies, and all public relations.
- Upon closing the final escrow our community had achieved the highest sales numbers of any project in the Sacramento Tri-County area for three years straight.
- CAM Properties / DMC Developers was a Broker / Developer relationship I had procured for the sales and marketing of 176 new homes.
Education
Del Oro High SchoolLoomis, CA
High School Diploma
05.1986
University Overview
Sierra CollegeRocklin, CA
Associate of Arts
06.1990
University Overview
Skills
- Team leadership
- Relationship building
- Event networking
- Targeted marketing
- Critical thinking
- Market research
- Coaching and mentoring
- Competitor trends
- Product demonstrations
- Troubleshooting and problem resolution
- Results-driven
- Partnership development
- Market analysis
- Customer service
- Negotiation and persuasion
- Performance monitoring
- Sales leadership
- Industry best practices
- Staff training
- Public speaking
Accomplishments
Accomplishments
- 2025 Created and launched a one of a kind sales training program designed to encourage and assist real estate professionals in working with residential home builders - "Selling New Construction."
- 2023 Created and launched a real estate podcast designed to be a casual and informative platform where I could have great conversations with my 30 years of industry friends and hopefully pass some of our collected experience off to the next generation of real estate professionals - The Nu Home Show.
- 2012 Lead a team of real estate professionals to successfully close over 170 investor “flip” transactions - Guardian Home Brokers LLC.
- 2007 - 2009 Created, launched, and executed one of the most ground-breaking Sales and Marketing campaigns in Sacramento home building history. The campaign yielded the most unit sales in the Sacramento Tri-County area for three straight years during a depressed housing market – Bridgefield Condominiums.
- 2004 - 2006 Created, launched, and executed the first high-rise Sales and Marketing campaign in Sacramento history while posting the most successful pre-sales numbers in the Pacific North West - The Towers on Capital Mall
- 2002 - 2004 The first "selling" Regional Account Manager posting over $10 million dollars in personal sales volume each year along with Regional Account Manager responsibilities for multiple projects. - The Ryness Company
- 1997 - 2008 Winner of over 25 industry awards for Sales and Marketing including Best Television Commercial, The President's Award, Salesperson of the Year, Marketing Director of the Year, and Rookie of the Year.
Certification
- California Department of Real Estate Broker License, #01191104
- Nu Home Pros Inc, #02043235
- National Mortgage Loan Originators License (NMLS), #859663
Affiliations
Affiliations
- 01/01/96 - Current, North State BIA Member
- 01/01/98, North State BIA SMC Board Member
Awards
Awards
- 01/01/07, Best Television Commercial - North State BIA (Builders Industry Association)
- 01/01/06, Presidents Award - The Ryness Company
- 01/01/97 - 12/31/05, Multi-Million Dollar Sales Volume - North State BIA
- 01/01/98, Salesperson of the Year - North State BIA
- 01/01/98, Salesperson of the Year - Morrison Homes National Award
- 01/01/97, Rookie of the Year - North State BIA
- 01/01/97, Rookie of the Year - Morrison Homes National Award
Publications
Publications
- 01/01/07, Featured Article in Sacramento Business Journal titled 'Outside-the-box marketing spurs new home sales' - Copy available upon request.
- 01/01/06, Featured Article in Sacramento Business Journal titled 'Maverick Agent pre-selling Saca's downtown condos' - Copy available upon request.
Timeline
Vice President and Broker of Record
Discovery Homes
07.2024 - Current
Vice President
The Ryness Company
01.2020 - Current
Sales Manager
LGI Homes
07.2019 - 07.2020
Regional Sales Manager
The Ryness Company
10.2012 - 07.2018
Regional Sales Manager
Guardian Home Brokers LLC
01.2012 - 10.2012
Sales and Marketing Director
CAM Properties / DMC Developers
07.2006 - 06.2009
Del Oro High School
High School Diploma
Sierra College
Associate of Arts